RobotThere is a focus on user-experience in the SEO world right now. Information architecture and technical SEO is vital to the foundations of your website, and that includes how quickly your site loads.

Although WordPress is one of the most popular blog platforms to use, SEO-friendly is not one of its benefits. As a matter of fact, some WP plugins that improve usability have a negative impact on your sites performance.

If your WP is already chugging on instalments, run a plugin profiler to identify which are causing more harm than good. And get rid of them. You may have to adopt a different way of working, but at least people will see your work. It’s the lesser of two evils.

Find a reliable hosting company

It seems web hosting companies are two to a penny these days and all offer competitively low rates – for the first year at least. They soon claw that back though. But it is not price you should concern yourself with – it’s performance.

Hosting sites can delay the load up times of your website, especially if you are lumped on the same server as thousands of other subscribers. That doesn’t mean you have to shell out for a dedicated server, but check your host providers policy on server space.

Keep CSS & Javascript files to a minimum

Each plugin you install is coded with either CSS or Javascript files, each of which has some negative performance impact on your site – which is not good. You can reduce some of the impact by only using plugins that combine CSS and Java.

Removing these scripts from footers will also boost the performance of your site, but requires hacking your theme so make sure your developer can do this. Alternatively, use the scripts to footer plugin, but be aware this may conflict with other plugins that are more useful.

Caching and compression

Another useful but technically complicated option is caching to reduce the amount of weight your site is carrying. Caching essentially stores information on a local disk drive and improves the overall performance and experience of the user.

WP also have a feature that compresses content, both images and texts. The problem is, the AJAX dashboard doesn’t work very well so you need to use HTTP Compression or the WP Smush it plugin.

If you have a WordPress site that is underperforming and not delivering a good user-experience across all devices, you will lose visitors to your site that would otherwise be potential customers. By ensuring your website is working at full-steam you can get your online train chugging.