webUsing deep links when building an online profile will help increase your online visibility, boost search engine rankings and enhance your authority scores. If done correctly.

But when inserting inbound links on third party sites, a common mistake web owners make is to direct the inbound link back to their homepage. The biggest problem with this is that the links look inorganic and increases your chances of receiving a Google penalty.

If you are engaged in a link building exercise, here’s what you should be doing to improve your strategy and avoid any hint that you are attempting to manipulate search results with deep links.

Social publishing sites

A new breed of social sharing sites have emerged in recent years and are beginning to pick up momentum with online marketers. And they can be used to deep link to relevant pages of your website. Check out social publishing sites such Squidoo and Quora and use their platform to deep link to your webpages.

Use social bookmarking

You can also use social media platforms to increase your visibility by publishing on social bookmarking sites like Digg and Reddit. Not only do these sites allow you to insert deep links, you can also increase traffic to your social pages. Similarly, showcase social signals on your website encourages readers to share your content on social bookmarking sites they have signed up to.


If you have customers subscribed to your brand and issue a newsletter, embed deep links to various pages across your website. The purpose of deep links is to direct readers to specific pages or to provide further information on a particular subject.

Google alerts

If your brand name is mentioned online, you can use Google alerts to find the source. It may be that the publisher has already inserted a backlink to your website, but this is not always the case. In such circumstances, email the publisher and ask them to embed a backlink to a page on your website that is relevant to their article.

Native apps

With the growing predominance of mobile handsets as the device of choice, native apps are a great tool for a deep linking strategy. If you have built an app, you should be using deep links for indexing purposes anyway so your app appears in more organic search results.

The key to deep linking is to spread the links across relevant pages on your site. When you publish an article on a third party platform, do not always link back to your home page, but embed the link in anchor texts that have an organic link back to a relevant page on your website.