Google Enhance Technical SEO Toolkit Webmaster Tools

Google Search On Apple iPad2Two new features have just been added to the Google Webmaster Tool kit – with faulty redirect notifications and colour-coded HTML syntax joining the list of SEO tools available to website owners and marketers.

The redirect notifications are another step from Google to improve the mobile experience of internet users, as it continues to put an emphasis on smartphones and portable devices. While colour-coded syntax will make debugging easier through the Fetch as Google feature in Webmaster tools.

Time to ditch the redirects

Google has started sending notifications to webmasters who redirect mobile users to the homepage of their website instead of taking them to the page they are looking for. This generally happens when there is a mobile version of a website and the default action is to redirect any URLs of that site to the homepage for mobile devices. Which means smartphone users can click on a blog post or service page via Google – only to be redirected to the ‘mobile-friendly’ homepage.

This is very bad from a user experience perspective and you should keep well away from redirecting users, unless it is completely necessary. Redirecting to a mobile version of the same page users are looking for is acceptable – although separate mobile sites come with their own list of pros and cons you need to consider.

,h3>Fetch as Google – now in colour

Fetch as Google is an incredibly useful option in Webmaster Tools that allows you see how Googlebots view your web pages. This means you can troubleshoot your site to better optimise performance, submit pages for indexing when you make drastic changes to content and track down any pages causing problems if your site gets hacked by malware.

Essentially, you are looking at an SEO debugging tool that helps you single out core issues with content and HTML markup. Google just made this process a whole lot easier too – by adding colour-coded markup to the Fecth as Google feature. This may not sound like much, but anyone who works with code will tell you how much easier it is to spot markup errors when HTML is display in colour-coded syntax.

Why you need to be using Webmaster Tools

If you take your SEO and online marketing strategy seriously, you should already be using Google Webmaster Tools. If that’s not the case then now is the time to start and there are a number of features that you can use right away to help improve the performance of your website – for both users and search engines.

For starters you get access to author stats, which gives you insights into how your blog posts and published content are performing. You can also control the crawl rate to determine how often Googlebots crawl your site, use the structured data highlighter to make Schema markup easier and better optimise your HTML.

This is just a small list of the features available and we’ll be taking a closer look at how to use Google Webmaster Tools to improve your website very shortly.

Move It Marketing SEO Services

Move It Marketing are a boutique digital marketing agency with a love for organic search (and in particular technical SEO). We don’t dilute our efforts by working with a large number of clients, and provide a granular service with attention to detail. If you have experienced problems with SEO on your site, get in touch and we will take a look with a view to providing you with an initial mini SEO audit free of charge.