Social media conceptWith 74% of worldwide internet users registered to a collection of social media networks, the potential reach is huge. You’ll never connect with all of them – and you don’t want to either – but a large portion of this audience is interested in your brand, even if they don’t know it yet.
Your challenge is to engage with as many of these people as possible – and it’s no easy task. But with the right social network choices and online tools many brands have made it happen. So let’s take a look at the best of these tools to help you get more from social media – something smaller businesses will find invaluable.

Social media management tools

These tools help you collaborate as a social team, manage multiple accounts and even schedule posts for the perfect time on each network. HooteSuite is an industry favourite for bringing all your social media action to a single dashboard, while Buffer is ideal for scheduling your social posts. These are perhaps the biggest two names in the social management game, but you’ll find a massive range of other options if you want to shop around.

Network specific tools

You’ll also come across plenty of tools to help you get more from individual networks. Twitter and Facebook have all sorts of third-party apps like Twitter Feed and Tweet4Me, while LikeAlyzer and Fanpage Karma are two of the best for Facebook. Lattergramme is the top choice for Instagram, which allows you to schedule your posts to reach the widest audience at the right time.


If you haven’t heard of IFTTT then you need to take a look at this incredible online app. It allows you to create mini programs – called ‘recipes’ – that link together different apps via an action. For example, you can automatically send out a tweet every time you upload a blog post or automate all of your networks to post at the same time. It even works with HooteSuite and Buffer and you’ll find a huge library of recipes in the archive to help you get more from social – and everything else digital.

Free visual tools

Free tools like Piktochart and Visually are invaluable to businesses that have a hard time producing their own visual content. Piktochart has a whole range of free infographic templates to get you off to a flying start.  Visually is another handy tool for creating quick infographics. PowToon is another great option where you can create animated videos and slideshows.

Google Analytics

Of course we have to mention Google Analytics in a list of social media tools. This free platform will help you track your social media campaign and make necessary changes to improve performance. You’ll need this to make sure your marketing efforts are profitable and, if they aren’t, figure out how to fix it.