A spate of social media networks are battling for the attention of marketers. And to win, that means acquiring the most users. There are a few players in the mix it has to be said, but the superstars are without doubt Facebook and Twitter.
So we thought we would put them head to head so you can consider which is best for your business.
Whilst both social tools are highly effective for acquiring and engaging with contacts, Twitter has the edge on the quality of followers you attract. Tweeters are blessed with a better search engine than Facebook thus is more effective at finding the right audience.
Engaging with followers
Being active on social media involves engaging with connections to raise the awareness of your brand and position yourself as an expert in your field.
Twitter is excellent for getting involved in conversations, but if you follow too many contributors your newsfeed can get flooded with tweets very quickly. And with some much incoming, it is easy to miss articles you are interested in amongst all the mundane content you are not interested in. Keep followers to a minimum and you resolve the problem.
Facebook on the other hand gives you more control of whose content you do not want to receive. However, since they shed the amount of content you receive to just six per cent, you will also miss content you could use to engage with prospects. Starting a group to which you can invite followers that engage with your content quickly helps sort the wheat out from the chaff.
Opening your virtual door
Facebook usher businesses towards creating a template for their business to accrue likes. But you can’t really do much with the page. Users to contact you privately. If you work in a business that requires discretion, it is more difficult to engage with customers.
With Twitter though, you can get instant access to their profile from where you can send private messages.
Twitter seems to be the preferred tool for business networking. The limited number of spaces mean users are not receiving long winded messages and you only need to connect with the people you need to know.
Your Facebook tends to attract friends and family that hang on in there and receive your content even if they don’t really want to. As a consequence they count as part of the six per cent of followers that receive your content every time you post on your wall.
Linking up with similar content
Signposting a particular subject with a hashtag # enables you to link to other relevant content whereby you can expand your community and raise awareness. Okay, you put yourself in direct competition with other content curators, but if your headline is strong enough you should receive your fair share of traffic.
Your blog can attract new traffic if you are on the ball with breaking news. If you are in an industry that sells popular products such as smartphones, Twitter is a breeding ground for press releases. Businesses post on Facebook as well, but you might not get it and have to scour the pages of your contacts to discover if they have posted anything interesting.
It really depends which industry you work in, but head to head, Twitter has the edge for business flexibility. You should, of course, experiment with both. Which social media network is best for your business?