Small Business SEO Tools
If you’re just starting out on a new business venture or trying to bring your small business into the digital age, an up-to-date SEO strategy is your biggest online tool to get the customers rolling in. Search engine optimisation focuses on driving web traffic to your website, however the growth of content strategy and local SEO means your search campaign can help you bring customers to the door as well.
It’s not all good news though, because a successful SEO strategy is time consuming and requires a broad knowledge of web technologies and marketing techniques. Worse still, SEO is constantly changing, which means you have to be on top of the latest developments, or suffer the consequences.
Luckily, there are a number of tools out there to make all this a little more manageable and today we’re looking at some of the top SEO tools for small businesses and startups.
The Google Toolkit
Google is the definitive search engine and it comes with some of the definitive SEO tools to help you make more of your online and search presence.
Google Analytics allows you to pinpoint where your web traffic is coming from and what keywords or content are bringing people to your website.
Google AdWords is the search provider’s paid advertisement platform, but it comes with an invaluable keyword planner that helps you determine the search volume and competitiveness of specific keywords.
Google Webmaster Tools is where you check and submit important files, like your sitemap and robot.txt file, as well as detailed reports on how Googlebot accesses your website and more.
Google Trends is another powerful tool to see what is trending on Google Search and get insights into the history is specific keywords and search phrases.
SEO is so entwined with other web and marketing elements – like content strategy and social media – that even a simple website can require a demanding search strategy. Moz Pro offers up a single platform to bring your website and social media accounts together, so you can monitor and measure performance from one place.
This includes Moz Analytics – an incredible tool for keeping track of your search data, as well as every mention on social media, inbound links and content from around the web. Moz Pro is one of the best SEO tools out there, as long as you know what to do with all that data and you don’t mind paying for it. Prices start at $99 a month.
If that’s a bit rich for you then you might want to take a look at HootSuite. It’s free for up to three users, but you can add more people and advanced features from $8.99 a month. HootSuite isn’t as feature-rich as Moz Pro, form an all-round SEO perspective, but it is one of the most in-depth social media management systems around.
Again you can track brand mentions, monitor social media traffic and monitor trending keywords from across the social web. But you can take all this data much further and use it to create highly optimised content to drive more traffic to your website.
More to come
There are a number of other tools out there to help you get your search campaign off the ground and we’ll be back soon with some more top SEO tools for small businesses and startups.
Move It Marketing SEO Services
Move It Marketing are a boutique digital marketing agency with a love for organic search (and in particular technical SEO). We don’t dilute our efforts by working with a large number of clients, and provide a granular service with attention to detail. If you have experienced problems with SEO on your site, get in touch and we will take a look with a view to providing you with an initial mini SEO audit free of charge.