More SEO Tools For Small Businesses And Start Ups
Last week we ran our first article looking at some of the top SEO tools for small businesses and startups. As promised, we’re back with another round today and a fresh set of online tools that you can use to make search marketing faster and easier.
If you’re a small or new business it can be hard to find the time and resources needed to maintain an effective SEO campaign and everything that comes with it. This is especially true when you rely on a small team to manage the day-to-day running of your company, however these tools have been designed with you in mind.
As content marketing plays a larger role in search engine optimisation, Scoop.it becomes an increasingly powerful tool to boost your marketing campaign. Scoop.it makes your content strategy that little bit easier by making content curation a smoother process – ideal for businesses that don’t have the time to create a constant stream of original content.
A word of warning though: Scoop.it isn’t a content strategy replacement and you still need to devote as much time as possible to creating fresh content if you want to climb the Google ranks. Content curation is a legitimate part of any strategy that uses existing content to inspire something original – but not a full strategy in itself.
Ubbersuggest makes a great addition to your keyword research toolkit, giving you thousands of ideas to bolster your keyword list. If you hit a brick wall with the Google AdWords Keyword Tool, or feel that you need a new angle, this is a great place to start. All you need to do is type in a single keyword phrase and this free online tool automatically searches for related keywords and alternatives to enhance your list.
There are a number of other free keyword tools worth taking a look at as well – including WordStream’s Keyword Tool, Wordtracker and the SEO Book Keyword Tool. Or if you prefer to pay for something a little more advanced, you can try Moz, KeywordSpy or SEMrush.
WooRank helps you take a broader look at the overall performance of your website with metrics for SEO, social media, usability and mobile optimisation. You can sign up with a single website for free or start adding multiple sites for plans that start from $49.99 a month. Which means you can automatically monitor and track analytics, search ranking, backlinks and other essential factors that impact your overall online performance.
Optimizely takes a more focused approach to SEO by offering an A/B testing platform to help you improve your website’s conversion rate. Traffic is great, but visitors only improve your profit margins when they stick around long enough to make an inquiry, subscribe to your newsletter or make a purchase. There are in fact a number of other actions that visitors can take to increase your conversion rate, but the focus is on turning more traffic into paying customers – and this is where Optimizely comes in.
Move It Marketing SEO Services
Move It Marketing are a boutique digital marketing agency with a love for organic search (and in particular technical SEO). We don’t dilute our efforts by working with a large number of clients, and provide a granular service with attention to detail. If you have experienced problems with SEO on your site, get in touch and we will take a look with a view to providing you with an initial mini SEO audit free of charge.