Google filed a patent last week which suggests the search engine giant is looking to improve the way in which their algorithms answer search queries.
If Google technicians are successful in getting the algorithms to work, the search engine will look to answer specific questions – something we expected from Hummingbird which hasn’t quite worked out.
There is also an underlying incentive for marketers as well – to provide search rich content that will directly ask and answer search terms.
I imagine a few groans right about now, but on the positive side, the change gives marketers opportunities to create a wealth of content specifically targeted around questions end-users will ask related to your industry.
Not only that, but you can target a specific audience that is actively searching for something you can offer. This is a classic case of problem-solution and with rich content you have more potential to attract traffic that is purchase-ready.
It will be interesting to see how well the new search engine performs and hopefully Google will not be too long in perfecting the idea from a patent paper to the worldwide web. Time will tell!