Technical SEO Services From Expert Consultants

Talk to the search engine spider in their language, as well as to human visitors. There are two types of eyes looking at your website - people and search engine robot eyes. We understand about ‘feeding’ Googlebot and other search engine crawlers with the right food to get optimal benefit from their visits to a site is of paramount importance. This means that we work at a granular level on projects, leaving no stone unturned. We spend a lot of time in Google Webmaster Tools and assessing the architecture of websites belonging to our clients as part of our technical SEO services. We even analyse server logs to see which part of a site has been crawled recently, and by which search engine robots, and look to optimise that. This is referred to as ‘Crawl Optimisation’ – and we’re big on it

The Importance Of Technical SEO

RobotGood SEO is built on several pillars.  Arguably the most important of these pillars is known as technical SEO.  This relates to such factors as the response codes that are sent back to search engines as they send out their robots to crawl the web pages of your website.  This pillar of SEO also relates to how webpages are structured and mapped together in what is known as a ‘website architecture’.  Consider this akin to the framework of a website holding everything together and connecting the paths through which search engines enter one page and the next.  Sending the wrong signals can cause havoc with a site, and is largely unseen by humans.  It’s all too easy to put a red flag in the way of a Googlebot or other search engine bot.  Ensuring that search engines can quickly and easily travel through the pages of a site and understand the messages sent back from the server well is crucial.  In this way the right data gets returned to the heart of the search engine.

We understand that ‘feeding’ Googlebot and the other search engine crawlers with the right food to get the optimal benefit from their visits to a site is of paramount importance, which means that we work at a granular level on projects, leaving no stone unturned.  The health of a site and a server can make all the difference to how often Googlebot will visit your site’s webpages.  Search engines have to operate to a model of efficiency and with scale in mind, like any business.  Inefficiency leads to increased costs for them too so they tend to spend less of their resources in terms of time and attention on slow loading websites or pages which are not very important to their search engine users.

It’s this kind of attention to detail which can make all the difference in some of the most competitive markets, but it’s not only big sites which can suffer from poorly implemented technical SEO.  Even the smallest of websites may be inadvertently blocking ‘Googlebots’ (Google’s website crawlers) from important web pages on a site, or telling Googlebot to pass by certain site sections and pages.

Technical SEO is arguably getting more complicated too.  As we move towards a time when Google will base their search engine results pages on the mobile versions of websites, for example, it’s important that mobile sites can be traversed well too.  There are also other factors being introduced such as Accelerated Mobile Pages (AMP), featured snippets, structured markup and schema (the web of data). The list of technical SEO areas to contend with grows continuously.  Equally, the advantages to be gained by ensuring that your site ticks as many boxes as possible over competitors left behind grows too.

Technical SEO is one of our key service areas.  We spend a lot of time assessing the technical SEO and architectural aspects of websites belonging to our clients.

We even analyse server logs to see which part of a site has been crawled recently, and by whom (which search engine crawler), and look to optimise that.

This is referred to as ‘Crawl Optimisation’ – and we’re big on it.

Crawl Optimization & Technical SEO Services

As sites grow, in the ‘content is king’ culture, it’s easy for an architecture to become unwieldy and either difficult to get through by search engine crawlers or confusing for them in terms of site and site section themes. By optimising the experience for search engine spiders and ‘herding’ Googlebot around a site, we’ve seen significant benefits for clients. ‘Hunting for Googlebot’ often involves analysis of server logs (you’d be surprised where Googlebot can get on a website), in order to identify the webpages or random URLs (Uniform Resource Locators) which Google’s crawlers manage to access and which pages or URLs are visited most often. In addition to analysis of server logs we use heavy duty enterprise-level crawling tools to identify issues which could prevent Google from continually accessing those all important key ‘money’ pages (your commercial pages).

What Do Our Technical SEO Services Involve?

Our checks are constantly growing as search engines (and websites) become more and more complex.  It’s not just search engines which need to have their experiences improved either.  A good healthy website which loads quickly and is technically in a good place will likely produce a much better experience for your human visitors too.

For those of you less familiar with the importance of technical SEO and Googlebot’s journey through a website, the following are some of the activities which may typically find their way into a technical audit (which is the usual starting point) of a site, but this list is certainly not exhaustive nor comprehensive.

  • Domain and DNS checks
  • Robots.txt checks
  • XML sitemap checks
  • Front facing HTML sitemap checks
  • Google Webmaster Tools (Google Search Console) verification and property set grouping
  • In page meta-robots checks
  • X-Robots checks
  • Valid AMP (accelerated mobile pages)
  • Mobile friendly test validation
  • Mobile friendly human friendly rendering
  • Identification of problem load pages via Google Analytics and Google Search Console cross reference with visits and click through
  • Soft 404 and correct response code checks for pages which should 301, 200 and 404
  • Verification of all past and present domain names belonging to client to check for shared crawl budget on an IP address
  • 301 redirect chain checks
  • Boiler plate content levels
  • Local menu (in section menu) relevance levels
  • Crawlability
  • Orphaned pages
  • Website architecture (birds eye view)
  • Related semantic linking
  • Navigational anchors
  • 302s and 301s
  • Nofollowed internal pages
  • Noindexed internal pages
  • Indexation levels versus number of unique products, categories, subcategories, posts and pages to check for indexation bloat and infinite loops
  • Javascript crawling (if relevant)
  • Page speed checks and optimisation recommendations
  • Image compression checks and recommendations
  • Near-duplicate content checks
  • Exact-duplicate content checks
  • Incorrectly applied or inappropriate canonicalisation
  • Inconsistent internal linking
  • Checks of pre-canonical tag implementation fall back signals
  • Thin and unimportant thin content
  • HRef Lang internationalization tags validation
  • Javascript optimization recommendations
  • CSS optimization recommendations

Enquire About Our Technical SEO Services

Why not give us a call if you think we can help with keeping your website in a healthy place from a technical perspective.   Many clients have found that there are some highly profitable and rewarding easy wins to be earned by making simple improvements to this area of their SEO strategy.  You have nothing to lose by calling us and you can take advantage of our initial complimentary SEO consultation.  We might just spot some real show-stoppers which you can action immediately without any risk.

Technical SEO Consultant Initial Call

Either call us or complete our online enquiry form and one of our technical SEO experts will come back to you to discuss your requirements.

 

 

Other Digital Marketing Services

In addition to technical SEO services and audits, Move It Marketing provide a range of other online digital marketing services such as: