Content MarketingReaching out with 'killer content' to spread the word in all the right places
Reaching Out With The Right Content Marketing Techniques
‘Content is King’, again (we believe it always was).
The algorithmic updates of 2012 / 2013 has meant that more than ever, quality content is key / crucial for any successful online campaign. Whether your content of choice is video, images, text, widget, graphs, charts, surveys, polls or something even more creative than these, it really is not effective if no-one sees it.
Furthermore, the content that brands add to their websites need to speak directly to their target audience in order to achieve the strategic objectives sought.
We work hand-in-hand with our clients to ensure that we clearly define the target audience and primary ‘personas’ to narrow down the content types and nature of content which will appeal to them in order to begin a relationship of engagement.
Building Relationships Through Outreach
Building relationships through outreach for SEO is key to increased online visibility, but it’s incredibly time-consuming and there is a skill involved.
Our team of dedicated outreach specialists will reach out to authorities in your online ‘niche’ to spread the message in a professional manner about the content that you have available to share with them.
Reputation is everything online and that includes the company that your site keeps, which is often reflected in the type of links that it attracts.
We work on the basis that quality beats quantity every time and work hard to ensure that we are forging strong relationships with quality authorities in each client’s vertical to maintain maximum relevance and trust by connecting only with ‘real sites’ run by ‘real people’.
Other Digital Marketing Services
Move It Marketing provide a range of online digital marketing services which include the following:
- SEO Search Engine Optimisation
- PPC Pay Per Click Search Engine Marketing
- Social Media Marketing
- Digital Marketing Strategy
- SEO Training
- Consultancy For In-House Digital Marketing Teams
- Technical SEO Audits
- Technical SEO and audits
- Content and Editorial SEO audits
- Content Marketing
- Local SEO Campaigns
- Google Manual Penalty Recoveries
- Blogger Outreach Campaigns
If your content is underperforming, don’t give up on it too easily. But rather than investing time and money in fresh content, try reoptimising/rewriting your current content to make it more receptive to search engines and engaging for readers.
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