Google Search On Apple iPad2 - mobile marketing for retailersGoogle recently launched an easy-to-use tool for webmasters to check their website is mobile friendly. In other words, can somebody using a portable device easily navigate your website!
All you need to do to use the “Mobile-Friendly Test” is visit this page and type your URL into the space provided. It only takes a matter of minutes to analyse and hopefully you will get a message that reads:

Awesome! This page is mobile-friendly

If the test comes back negative, you should seriously think about updating your online store so it can be viewed on a small mobile phone screen; otherwise you will lose customers and profit.
Why your website should be mobile-friendly

Mobile shopping, or eCommerce at it is formerly known, is the fastest growing industry in the world ever. The wealth of statistics published across the internet clearly show a rise of between one and two per cent every quarter.

One of the most significant reports compiled by Nielsen shows the number of mobile shoppers in the UK increased by 48% between June 2013 and June 2014. And the custom is still in its infancy.
With all the indicators pointing towards a significant growth in the number of consumers using their mobile phones to surf the net and shop, it is essential for webmasters to have a website that can be viewed on a smaller screen.

Traditional websites made for laptops and desktop computers can only be viewed and navigated well on a large screen. On a 4-inches, the user can only see a portion of your website and have to use vertical and horizontal scroll bars to navigate the site.

Needless to say this is troublesome and users give up after a short while – if they try in the first place. According to data compiled by Mobify 61% of users leave.
When you consider 9 out of 10 mobile searches lead to action and 50 per cent result is sales (SearchEngineLand), can you afford not to make your website accessible to mobile users?

Responsive websites

The first industry solution to the mobile quandary was to create a subdomain specifically designed on a mobile template. This effectively meant building and maintaining a second site.
Fortunately, web design has advanced quickly in a short space of time. Now we have responsive pages which shift-shape to fit the size of the display the viewer is using. You can use and navigate a responsive site on a 4-inch screen as easily as you can on a 22-inch monitor.

Not only do responsive websites increase your chances of making a sale, the positive user experience they offer increases the chances of customers returning. They also have advantages for SEO.
The surprising statistic is that an estimated 20% of websites on the internet are responsive. So use that to your advantage and upgrade to a responsive web design before your competitors do!

Creating a good user experience

One of the key factors of modern websites is the user-experience. A website should be clean, easy to read and easy to navigate. It should also load quickly. Internet users do not have the time or the patience to wait or take an eternity to find what they are looking for.

Create a good user experience on your website and not only will you increase your sales, but will have more returning customers. A study by Mobify reveals that 41% of users go to competitor sites if they have a bad mobile experience.

With the number of internet users adopting their mobile handsets as their primary device to search and shop, the need for a responsive website becomes all the more important.
Furthermore, an increase in mobile advertising campaigns and an influx of apps you can use to attract mobile shoppers present you with even more opportunities to grow your online business.