SEO Guides

Guides to best practice SEO

SEO Knowledge Bank & Guides

search engine optimisationSome helpful guides to begin and continue your journey to page 1 rankings in Google and other major search engines via organic visibility.

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

Are You Including Seasonality In Your SEO Projections?

Whether your business attracts customers online or offline, there is often a seasonal drop. Because of this marketers have to manage their advertising budget so spend is not wasted during low season. Businesses that are new to online marketing may not be fully aware...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...

5 Tips To Attracting Relevant Traffic

Attracting traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Longtail...

“Phantom Algorithm” Confirmed As Google Quality Update

Life as a digital marketer can be bewildering sometimes. Just when everything seems to be chugging along nicely, something drastic happens; traffic drops or spikes, rankings plummet or go through the roof. And sometimes there is no obvious explanation for it! Often it...

The Hummingbird Approach To Keyword Strategy

Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content curators have not worked out a keyword strategy...

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to...

5 SEO Tips That Protect Your Long-term PageRank

When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which case, you want to ensure that your page rank is protected in the long-term. It has become custom for some digital marketing agencies to promise quick results in order to...

What Content Will Google NOT Rank?

When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...

Quality of Citations Not Quantity Improve Search Results

Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...

The Most Common SEO Myths in 2015

Updates in search engine algorithms will often divide opinion in the digital marketing community. As a result “best practice” solutions can turn out to be wrong. This of course sparks up yet more debate and SEO myths start circulating and can linger around dry damp...

SEO Vs Prose. Do Algorithms Really Beat Proper Writing?

Business 2 Community (B2C), an online magazine that provides business advice, is warning that in April, another change to Google's algorithm system is on the cards. B2C says that from April 21, Google will release algorithm changes to favour the consumer, 'Rewarding...

How Google SERPS Will Challenge Marketers In 2015

The consistent and regular updates of Google algorithms continuously shift the goal posts SEO marketers are aiming for. As a result, SEO strategies can be deflected into row Z. Given the search engine giant has said it will continue to update algorithms that produce...

How To Set Up AN XML SiteMap in WordPress And Why You Need One

Since Google launched the Panda algorithm, it has become more critical for content publishers to confirm they are the original creators of the content on your website. You can do this very simply by setting up the XML sitemap on your content management system (CMS)....

New to SEO? Six Month Strategy For SME’s

SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...