Content Marketing Guides

Content is King’, again (we believe it always was). The algorithmic updates of 2012 / 2013 has meant that more than ever, quality content is key / crucial for any successful online campaign. Whether your content of choice is video, images, text, widget, graphs, charts, surveys, polls or something even more creative than these, it really is not effective if no-one sees it

Content Marketing Guides

Time For New Content TypewriterYou’re no doubt heard that ‘content is king’.  We believe it always was.  If you’re a little confused as to how to make content marketing work for your business here are a few guides to get you on your journey:

 

How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business....

The Art of Telling Stories in Branded Content

The Art of Telling Stories in Branded Content

Spinning a storyline through your brand marketing content is a growing trend in the digital sphere. Modern brands may be taking advantage of new technology to connect with their audience, but it is the ancient art of story-telling that is having the most impact on...

Does Your Content Resonate With Readers?

Not only does content writing challenge you to develop fresh and unique ideas, you also have to make an impression on your readers. Not easy, not every time anyway. So how can you write content that resonates with readers? By tapping into their desires, interests and...

Humanising Your Brand Is Key To Online Marketing

What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...