Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of the shopping bonanza. However, the concept of Black Friday and Cyber Monday is still fairly new to us here in the UK.
Traditionally, the dates see stores across the US and Canada offer up crazy deals on consumer products – at the peak of the Christmas build-up. So it’s easy to see why the event causes a storm as people hustle for the best deals at an expensive time of the year. Even Apple gets in on the action with annual offers on its products and now the firesale is starting to gain motion on British soil.
What is Black Friday, Cyber Monday?
Black Friday is the first Friday after Thanksgiving – which may not mean much to UK residents – but this year the big day is November 28. While Cyber Monday is simply the following Monday, which falls on December 1 this year and the two events are very similar – except one key difference.
On Black Friday stores slash their prices for one day only and open their doors to a flood of bargain hunters. Meanwhile Cyber Monday takes a break from the hustle and bustle of the high street and gives shoppers a chance to snap up deals from the comfort of their own home. However, the line between Black Friday and Cyber Monday is a little blurred here in the UK and you could find big deals online across the entire weekend.
Why is this important for you?
All of this is great if you still have some Christmas shopping to take care, but what does it have to do with business? The point is Black Friday and Cyber Monday are starting to take off in the UK and it’s another opportunity to create a buzz about your services and products. Sure, it’s a little gimmicky, but what isn’t at this time of year? The most important thing is that people are starting to buy into it and that gives you a chance to build up a bit of pre-Christmas hype.
Naturally, this depends on your ability to drastically slash prices for a couple of days, but Black Friday and Cyber Monday could be something worth considering in your holiday marketing strategy. Naturally, it depends on the nature of your business and the type of services you offer, but there is growing hype about these two days in the UK and that gives you an opportunity to take advantage.
While the whole event is still new to us here in the UK so you could make a bit of a name for yourself by getting in there early – and there’s no reason you have to go overboard with the discounts. Even an email campaign with “Black Friday” and “Cyber Monday” could be enough to bring some customers in through the doors or add some vital online sales for the holiday period.