Presto Box is an automated online branding system that aims to take the cost and complexity out of marketing.
After responding to 12 criteria, the system delivers 3 initial brandings. After five minutes on the system, mine were:
1) Place of Zen is about balance and pure simplicity. This wise and reflective brand teaches us to still the mind and accept what comes our way.
2) This brand is tuned into an urban beat. Progressive and slightly edgy, Urban Village loves the big city lights and the rumble of the underground subway.
3) Leading the Pack blazes trails with the courage of a tiger. Competitive by nature, this brand embraces challenges and seeks to assert itself as the rightful winner.
Can automation work?
Marketing automation platforms are everywhere nowadays. Wikipedia reckons they refer to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
But I think using this tech correctly is hard. The best marketing, digital or otherwise, is personal. We react to a personal message. We respond as individuals. We buy individually, not collectively.
Certainly, there are elements of marketing that platforms can simplify. But the best digital marketing will always seek uniqueness; in identity, format, style and message.
There are limits to how deeply this can be achieved, without taking the time and effort to really engage before launching the right online campaigns. What do you think?