Online marketing map and termsReports surfacing on the internet indicate that online spending is set to continue over the next five years. It is estimated that online sales will hit a staggering $1.9 trillion in the US and $2.1 trillion in China by 2020.

That’s £2.16 trillion in just two economies. In other words, online marketing is a juggernaut that is showing no signs of slowing over the next half decade.

One study published by International Data Corporation in the US predicts connectivity between devices on ‘The Internet of Things’ will span two-thirds of the worldwide market.

Furthermore, the growth of mobile shopping together with the dawn of digital wearables will enhance communication and online interaction in ways that have not been possible before.

Filling the gaps in online marketing

Technology is driving marketing innovation. The seemingly endless number of opportunities for brands and institutions to communicate messages is becoming richer and more entertaining.

And all these advancements in technology have the potential to benefit people in their everyday. We already have connected cars, thermostats and lightbulbs that provide critical information…

…how can your brand tap into new markets that are being created by new technologies?

And let’s not forget purpose-built platforms, apps and various communication channels. With all these tools at your disposal, all you need is creative thinking to make the best use of them to improve your online business.