New rules in France mean that search engines will have two days to remove child abuse or terrorist content.
Clearly, no one would suggest for a moment that this is a bad thing.
‘Search engines must take “every reasonable measure” to delist websites that incite or advocate the commission of terrorist acts, and sites that display child abuse images within 48 hours of being requested to do so by a unit of the French national police dedicated to tackling computer-based crime.’
Plainly, the events have been hastened by the terror attacks in Paris. But changing laws for internet use is a challenging process that has a knock-on effect with users and online marketers.
The freedom of the net
The UK is also introducing new laws, which in October will attempt to give consumers better rights when it comes to downloading apps. Presently, there is no real legislation offering consumers a comeback if their download fails to work.
Is new law on digital marketing to come? Laws govern how marketing takes place outside the internet, so is this new wave of legislation likely to alter how digital marketers can and can’t go about their business? Probably.
One law that immediately springs to mind is copyright infringement and large image sharing companies like Getty are already chasing web owners to reimburse them for images they claim are fully licensed.
Estimates suggest that around 90% of images on the internet violate copyright laws, and now software is available for companies to track their images, it is not unlikely that a large percentage of blog owners could be hit with hefty fines.
One has to wonder what other laws may impact online marketers.