User-experience is an all-important aspect of your SEO marketing campaign. If your website does not have sufficient information architecture which enables visitors to easily navigate your site, you lose customers, conversions and page rank.
So what elements should your website feature to create a good user-experience that will give you kudos from end-users and search engines?
1. Keep it clean
Too much clutter on a website is off-putting. If visitors have to spend time searching for what they want, they are more likely to leave before they find it. Keep design and information to a bare minimum and clearly signpost relevant pages where visitors can find more information.
2. Avoid pop-up banners and advertising
Pop-up advertising banners are frustrating for visitors. If they are disturbed from reading content or browsing a site with an advert asking them to sign-up to your service or newsletter, the chances are they will not be interested. You are more likely to chase them away than pull them in.
3. Speedy load times
Statistics show that users are only prepared to wait for one to four seconds for a website to load. Cut down load times by keeping the weight of your pages to a minimum. Avoid plug-ins, giffs, tiffs and heavy video content. Also optimise images to reduce load speeds by using Jpegs and reducing the resolution.
4. Signpost call to action
Consumers don’t want to make difficult positions or search for what they have to do to progress to the next stage. You will improve the user-experience greatly by leading visitors by the hand and showing them where they can find additional information.
Navigation is a critical goal of your information architecture so you sitemap should take visitors where they need to go at each step of the purchasing process. If your landing page is a blog specifically related to a particular service you offer, link to the service page from your blog.
5. Be sincere
Good content writing appeals to the emotions of the reader. When you show a reader you understand their problem and can offer a solution they appreciate it more. Being honest and sincere not only improves user-experience, but also increases conversions.
6. Provide good customer service
A virtual assistant on hand to answer questions immediately enhances customer service. Users have the choice to use the service or not without any pressure. A pop-up box in the corner of the screen which does not invade screen space or interrupt browsing, lets visitors know that help is there if they want it.
User-experience can sometimes be overlooked by online businesses, yet it is one of the most vital aspects of a good website and is proven to increase conversions.