Google is serious about delivering quality content, so you should be too. According to the Big G’s bulky guidelines, business owners should be publishing content that is unique, informative and offers value to readers.
The ultimate goal of Google and other search engines is to rank high quality websites at the top of their search results. At the moment, we have to say the search engine giant is failing in its quest, which in part, is the fault of content creators.
The tussle for top rankings promoted unjust practices by marketers attempting to manipulate search results. In response, the Big G took action with algorithms that penalise sites for publishing low quality content.
Do how can you prove to search engines that you produce content that offers real value to readers?
Create web pages that have good content
The first thing to bear in mind is that the content you publish is for the benefit of readers. So you need to think about what readers want; information, advice, reassurance.
To fulfil this promise, do not limit yourself to a specific word count. Make sure that every page you publish says everything you need to say. However, it should be tightly focused on one specific product, service or subject otherwise, search engines are confused how to index the page and it will not show in search results.
Search engine experts recommend that any page you post live on the internet should have a least 100-words. If you are an eCommerce company with lots of similar products, you must have unique content for each product. Near-duplicate content can be seen as lower-quality and is often filtered out of search results by Google which may mean you are missing opportunities.
If you are publishing blog posts, use the number of words it takes to explain the subject matter in a precise way. It has become a customer for online businesses to pay for 500-word blog posts regardless of whether or not the theme warrants 500-words. As a result you get page content that does not satisfy the readers questions or is filled with fluff in order to meet the word count.
Present content in an attractive way
Search engines also put a focus on user-experience, and users prefer to visit websites that are well-designed and have easy to read content. Include images, they are eye-catching designs and help to break up passages of text.
Also be mindful of the type of device readers use to engage with your content. Many users access the net on mobile devices, some of which only have 4-inch screens. If you have long-winded sentences, paragraphs appear cumbersome and put people off reading.
Short, bite-sized paragraphs work better for reading online as they are scannable and easier to digest. Also use headings to break up paragraphs and signpost to the reader you are moving on to a different point.
Publish a variety of content
With the advancements of online technology, it is possible to produce content in various file formats; written articles, image-based blogs, videos, infographs etc. Blending your content with a variety of formats give your blog more appeal and versatility.
You should also be looking to publish different themes in your content. Rather than posting articles about your services and products every week, look for industry news, interviews with experts in your field, review new products, and give opinion pieces about the latest developments. There is so much more you can do than standard blog writing.
Furthermore, a variety of content attracts a wider audience that want to engage with your content, and this is an important signpost to show Google you are producing high-quality content, you take publishing content seriously and you deserve a high authority rank. Job done.