Whether you’re a marketer yourself or a business owner that wants to know more about the art of content marketing, there are a wealth of free tools out there to make life easier. As technology and user habits evolve this industry moves at a rapid pace to keep ahead of development – which means you need a constant stream of reliable information.
While busy times mean the right tools are essential if you want to make things happen. So today we’re looking at a collection of the best free tools and resources for content marketing to get all the latest info on content marketing and make the process that little bit easier.
Top resources for content marketing
Content Marketing Institute, Marketing Land, Search Engine Land, Smart Insights and The SEM Post are great places to start for all your SEO, content and wider digital marketing needs. From the latest algorithm updates to advice for real-word marketing problems, you definitely want these sites in your resource collection.
Copyblogger is another great resource – with all focus on creating content that sells. Created with the modern copywriter in mind you’ll find all kinds of tips and advice, from simple writing tutorials to managing your content workload.
Whitepapers, free guides and case studies are great downloads to get your hands on for a more detailed look into content marketing. The State of Content Marketing is just one example of leading industry studies which releases key insights each year and you can find a collection of other resources with a simple search,
Top free tools for content marketing
The best content starts with killer ideas and the first set of tools you want to get your hands on will get your creative juices flowing. Feedly is the go-to RSS reader these days and you can collect your favourite bits of content from around the web. While Quora is a social network that focuses on questions and answers – ideal to find out what people want to know the most; as too is Answer The Public. Google Alerts are also another great way to get ideas about what your industry is talking about.
You also need to distribute your content and this is where you need the likes of Buffer – a tools to schedule your social content at the most effective time. While MailChimp gives your email marketing efforts a facelift and help you grow your list of subscribers. And if you’re using WordPress, the SEO Plugin by Yoast should be the first you add to your collection.
Tools for content creation
There is much more to content these days than writing articles and luckily there are some great tools out there to create visuals and other essential types of content. The aptly names Visual.ly lets you create free infographics, while Canva is another great option option for creating quick visuals.
While Powtoon means you can create free animations and presentations to bring video to your content strategy. While a number of other resources like Utrak, Thinglink and Embedded Tweets allow you to spice up your existing content with polls and other social elements.
Good luck with your online efforts to connect with your target audience. We do hope that our list of best free tools and resources for content marketing helps.