Time For New ContentThe phenomenal amount of content posted on the internet everyday makes customer engagement a challenge. According to experts, eight out of ten people will read an average headline, but only two in ten will click on it.

So how do you make headlines clickable?

Draw on human emotions

Humans by nature are egocentric and are guided by emotion. This is an important psychological factor to consider when crafting a headline – appeal to human emotions. Customers want to know “what’s in it for me,” so think about what your customers want and use your headline to show them how they can get it.

  • 5 Ways to improve your love life
  • Eating these foods make you happier
  • Get over depression fast!

Explain ‘How To’ do something

The “How To” headline is one of the most powerful as it ticks several engagement boxes in one foul swoop. Internet users are often looking for information on how to do things and your headline tells them exactly what they can learn to do.

  • How to attract the girl of your dreams
  • How to increase traffic to your blog
  • How to save money on your heating

Make a Statement

When you are targeting a wide audience, making a statement in your headline increases the likelihood of people clicking on it. The statement obviously needs to be true and if it is a new discovery or topical news that is shocking, the statement headline is all the more appealing.

  • Check Out This Hangover Cure – It Really Works!
  • A Sure-Fire Way Of Making Money Online
  • Governments Plan To Pull Plug On The Internet

Provide a solution

Many people have problems they do not know how to resolve, but you can tell them in an instant by writing a headline which offers a solution. These type of headlines cross over with “how to” articles and statements in that they identify what the solution is – but you can also in the problem in the title.

  • Don’t have enough energy? 5 Instant Energy Boosters
  • Trouble Opening Jars? Check Out Easy-Jar For Instant Hand Relief
  • Having trouble stopping smoking? Try These Proven Methods!

Promise a secret

Humans have an innate need for attention and appraisal and will often look to seek for approval in others by sharing classified knowledge. Promising them access to “secret” knowledge or “little known” facts compel them to click on links to access pearls of wisdom they can tell other people about.

  • Hidden Gems in London
  • Little Known Facts About The Oscars
  • The Secret To Longer Lasting Hair

Lists

Lists are one of the most popular types of content on the web as people know exactly what information to expect from them by the title.

  • 10 Best Beaches In Europe
  • 5 Ways To Woo Women
  • 10 Fresh Foods That Help Break Down Fat

Appeal to self-interests

If you own an online business, appealing to your customer’s interests should be the easiest headline to write – you already know what your audience is interesting in. But you still have to make the headline appealing in relation to your product or service.

  • 5 Tips To Improve Your Golf Swing
  • Are Your Kids Getting Enough Fibre?
  • Which of These Cars Say The Most About Your Personality?

Raise curiosity

Curiosity can often get the better of people. There have been times when I have resisted clicking a headline that purposefully raised curiosity, but always go back to it at some point. The power curiosity holds over someone is a sure-fire way to get a click-through.

  • What Everybody Ought to Know About Writing Great Headlines
  • Meet The Striker That Will Sign For City On Monday
  • Why Using Facebook Could Damage Your Reputation

Provide an explanation

Another technique to raise curiosity is to provide an explanation in your headline, that make the reader think, “hmmm, why?” (or how?) The point is you still need to give them something to get excited about rather than providing an entire explanation.

  • Google Ads Increase Your Revenue – Using This Strategy
  • New Shampoo makes Hair Easier To Manage
  • Cheese Is Giving Your Nightmares

Pinpoint your audience

When targeting content towards a specific audience, you can use your headline to flag up the type of person the information you are putting out will most appeal to – followed by your product or service.

  • Been In A Car Accident? How To Claim Compensation
  • Single Mothers: Keep Your Kids Occupied
  • Runners: Improve Your Performance With This Diet

Whenever you create a piece of content, the headline is the most important element and should be given the most time and dedication. If your are not attracting readers to engage with your content via a headline, there is little point writing articles in the first place.