WordPress and SEO

WordPress and SEO

XML Sitemaps and WordPress Since Google launched the Panda algorithm, it has become more critical for content publishers to confirm they are the original creators of the content on your website and to also signal which are the most important web pages within their...
New Website Launch and SEO

New Website Launch and SEO

It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be costly for the long term as you really do...
Google Panda – What Does It Mean For Your SEO?

Google Panda – What Does It Mean For Your SEO?

What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,...
App Optimisation Tips

App Optimisation Tips

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...
Website Speed SEO and HTTP2

Website Speed SEO and HTTP2

Fast Is The Only Speed Now the mobile-internet revolution is in full throttle and continuing to accelerate even further, fast load times for all sites, and particularly when seeking visitors on mobile devices, are crucial. Recent research by Doubleclick by Google into...
HTTPS and SEO

HTTPS and SEO

HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
Are You Making These eCommerce Mistakes?

Are You Making These eCommerce Mistakes?

Ecommerce SEO mistakes have potential to be very costly.  Consumer confidence is growing with online commerce platforms, and now social media sites and Google have introduced instant buy buttons for mobile users, it is easier than ever for consumers to make an...
Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...
Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...
Voice Search And SEO

Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple’s voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the...

Google Now On Tap: Will Predictive Search Help Marketers?

Search just got smarter – apparently! According to Google at least, but they said that about Hummingbird. Yet, Now On Tap is thought to be the real deal and will provide answers related to the users actions rather than matching keywords in search terms. Google Now On...
Improve SEO With These Deep Linking Tips

Improve SEO With These Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings by helping with your SEO (if carried out in a non-manipulative manner) and enhance your authority.  We’re not fans of manipulating link...
How To Write For Search Engines

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...

Google Algorithm Updates – When Will It Ever End?

To the digital marketing industry, Google algorithm updates have become a tense event akin to a political election or the choosing of the next pope. There is often black smoke, but with little to celebrate. Because of bad practices within the SEO industry, Google has...

What Are Google Knowledge Cards?

What is a Knowledge Card? In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results.  Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge...
Google Search Console Guide

Google Search Console Guide

A Closer Look At Google Search Console Using Google’s Search Console (formerly Google Webmaster Tools) well can help you improve the overall performance of your website.  It’s an essential part of any SEO’s toolbox and best of all, it’s still...