Focus On Content, But Don’t Lose Sight Of Technical SEO

There is a focus on content in the digital marketing sphere. And not without good reason. Content attracts readers, drives traffic, raises your online profile and improves search engine rankings. But there is little point in creating quality content if the technical...

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.

What You Need To Know About Google’s Knowledge-Based Trust Scores

Earlier this year, the New Scientist published an article announcing Googles plans to launch a “Trust Algorithm.” The Knowledge-based Trust score will report on how accurate information on the web is in an attempt to weed out false information. The proposed algorithm...

How Voice Search Is Changing SEO

With the development of voice activated assistance on mobile devices, search has become much easier for users. With Google keen to improve their service for mobiles, voice assistant technology could dramatically change SEO in the near future. Google encourages mobile...

Google Now On Tap: Will Predictive Search Help Marketers?

Search just got smarter – apparently! According to Google at least, but they said that about Hummingbird. Yet, Now On Tap is thought to be the real deal and will provide answers related to the users actions rather than matching keywords in search terms. Google Now On...

Improve SEO With These 5 Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings and enhance your authority scores. If done correctly. But when inserting inbound links on third party sites, a common mistake web owners make is to...

Need Speed? Improve User-Experience On WordPress

There is a focus on user-experience in the SEO world right now. Information architecture and technical SEO is vital to the foundations of your website, and that includes how quickly your site loads. Although WordPress is one of the most popular blog platforms to use,...

Prioritise load speed for above-the-fold content

Now the mobile-internet revolution is in full throttle and continuing to accelerate even further, fast load times for all sites, and particularly when seeking visitors on mobile devices, are crucial. Recent research by Doubleclick by Google into the impact on...

Important Notice: Google Scrapping PageSpeed Service

Google announced it is dropping its PageSpeed service last week. Don’t panic, though, the search engine giant will be replacing the feature with a “broader adoption of PageSpeed technology.” This is good news for online businesses across the board, perhaps other than...

What Are Google Knowledge Cards?

In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results. In short, a knowledge cards is the feature image you find appearing at the top of your search results. They give users the general...

Best WordPress Themes For SEO

WordPress is a great platform for website owners that want full control over their content, without the need to code. In fact, you can code and customise until your heat’s content if you know how – which is precisely why WordPress is the most flexible CMS...

Web Design Factors That Affect Your SEO Performance

Website Structure, Design And Trust Matter When it comes to ranking well with Google and co. it might come as a surprise to know how much web design can impact your search performance. As SEO moves out of the black hat days, focus turns to quality content, user...

A Closer Look At Webmaster Tools

Power Up Your Website: A Closer Look At Google Webmaster Tools Last week we promised a closer look at Google Webmaster Tools and how to leverage the platform to improve the overall performance of your website. True to our word we’re back and today we’ll...