Social Media Marketing Guide

Social Media Marketing Guide

Trying to reach an audience only through organic search results leaves gaps in your potential reach and marketers should look for alternative solutions to gain maximum visibility online. 92% of marketers Say Social Media Is Important For Business According to...

Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...
Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram’s business model is a philosophy to help brands engage with their audience on a deeper level using visual content – which is...

Paid Search, Paid Social or Both?

Google, Facebook and other ad publishers provide powerful platforms for marketers. Paid search is achieving incredible results for online businesses, but which PPC campaign will most benefit your business? The introduction between paid social and paid search has...

4 Ways To Improve Your Online Credibility

Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online stores. So before you can improve your search engine rank and convert browsers into buyers, you...
How Social Media Is Evolving Customer Service

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections – to the right people. And now Linkedin has developed a publishing platform, not only can...

Pinterest Streamline Image Search

Pinterest has made some useful changes recently; an improved search facility with built-in spell checker and the addition of trending topics. The trending topics is only available in the US at the moment, but is likely to be launched worldwide if beta-testing proves...

Facebook Retailer Beacons Available For Free

Facebook recently announced it will be expanding its Place Tips program and launching retailer beacons free of charge. The feature could help small businesses extend their visibility across the social media network. Retailer beacons alert Facebook users in the...

How The Top Brands Are Mastering Social Media Marketing

Social media networks have taken on a leading role in online marketing. Yet social was never intended to be an advertising platform, which can pose a problem for brands. So how are the top brands mastering social media marketing? CEO of Boom and co-author of Success...

GIF Up: Add Personality To Your Brand On Social Media

The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

An Insight Into Linkedin Groups And Company Pages

For B2B companies, Linkedin typically generates more leads than any other social media network. If you are still slogging it out with Facebook, Twitter and Google+ and have not yet tried Linkedin, maybe it’s time to switch. Linkedin actually works in a very similar...
Social Media Checklist List: How Much Do You Know?

Social Media Checklist List: How Much Do You Know?

Now social media marketing is emerging as a promising source of sales, it’s probably time you learnt how to take advantage of the medium. Unfortunately, social media marketing is not as simple as acquiring as many connects as possible and posting ads on their account....
The Secret Power of Social Media Marketing

The Secret Power of Social Media Marketing

Social media networks have become an extremely powerful marketing tool for companies – especially new starters and online businesses that are new to SEO. Whatever your rank though, social media should be a part of your digital marketing agenda. Although search engines...

How to use social networks for lead generation

Social media marketing is a bit hit and miss don’t you think? By that, I mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are you doing it right? It may just be that you haven’t given your...

It’s time To Cull Your Facebook ‘Friends’

Ever since Facebook took the decision to limit the amount of followers that receive your content, reaching your audience has become a problem for small businesses and freelancers. The resulting strategy is to cull “friends” that are not actively engaging in your...

How Does Social Media Affect Your Search Rank?

Search engines may not rank interaction on social media networks, but using platforms like Facebook, Twitter et al does influence search standings. Given Google, Bing and Yahoo! intend to promote websites that produce engaging content. It may come as a surprise that...

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

How To Establish Brand Identity On Social Media

Although social media is not strictly a sales platform, it is proving to be a powerful marketing hub where online businesses can raise their brand profile. Social networks such as Facebook, Twitter and Snapchat enable online businesses to stress a unique value...

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He’s an advocate of social media, saying it helps get ideas in...

Tips For Elevating Content On Facebook

Last year, Facebook cut it organic reach down to just six per cent of your followers. That means that for every 100 Facebook friends, only six are receiving your content. The reason for this is because Facebook want to encourage business users to buy their paid...

How To Nurture Future Prospects on Social Media Networks

Internet marketing on social media is a free for all. Online businesses are accruing followers wherever they can find them, and throwing out content in the hope their social media “friends” will read, like and share. But in reality, your content marketing strategy...

What Do The Experts Say About Marketing On Twitter?

Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. However, it can be frustrating when you do not get results. Believe it not, but tweeting has etiquette. The first thing to realise is that you will not become a Twitter...