Social Media Marketing Guide

Social Media Marketing Guide

Social media marketing is a bit hit and miss don’t you think? By that, I mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are you doing it right? It may just be that you haven’t given your...

Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...
Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram’s business model is a philosophy to help brands engage with their audience on a deeper level using visual content – which is...
How Social Media Is Evolving Customer Service

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections – to the right people. And now Linkedin has developed a publishing platform, not only can...

Pinterest Streamline Image Search

Pinterest has made some useful changes recently; an improved search facility with built-in spell checker and the addition of trending topics. The trending topics is only available in the US at the moment, but is likely to be launched worldwide if beta-testing proves...

Facebook Retailer Beacons Available For Free

Facebook recently announced it will be expanding its Place Tips program and launching retailer beacons free of charge. The feature could help small businesses extend their visibility across the social media network. Retailer beacons alert Facebook users in the...

GIF Up: Add Personality To Your Brand On Social Media

The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

An Insight Into Linkedin Groups And Company Pages

For B2B companies, Linkedin typically generates more leads than any other social media network. If you are still slogging it out with Facebook, Twitter and Google+ and have not yet tried Linkedin, maybe it’s time to switch. Linkedin actually works in a very similar...

It’s time To Cull Your Facebook ‘Friends’

Ever since Facebook took the decision to limit the amount of followers that receive your content, reaching your audience has become a problem for small businesses and freelancers. The resulting strategy is to cull “friends” that are not actively engaging in your...

How Does Social Media Affect Your Search Rank?

Search engines may not rank interaction on social media networks, but using platforms like Facebook, Twitter et al does influence search standings. Given Google, Bing and Yahoo! intend to promote websites that produce engaging content. It may come as a surprise that...

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

How To Establish Brand Identity On Social Media

Although social media is not strictly a sales platform, it is proving to be a powerful marketing hub where online businesses can raise their brand profile. Social networks such as Facebook, Twitter and Snapchat enable online businesses to stress a unique value...

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He’s an advocate of social media, saying it helps get ideas in...

What Do The Experts Say About Marketing On Twitter?

Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. However, it can be frustrating when you do not get results. Believe it not, but tweeting has etiquette. The first thing to realise is that you will not become a Twitter...

Introducing Shocase – The Social Network For Marketers

If the worldwide web isn’t rammed with enough social media networks, why not squeeze in another. And thus shocase has shoe-horned one in especially designed to meet the needs of digital marketers. Which means every company that uses marketing strategies to attract...

LinkedIn Celebrates Success of Unique Insights

Social media network LinkedIn announced it had published one million posts last week thanks to the publishing platform it launched last year. The initial launch was only available to US based Linkedin subscribers, but its success has prompted the social media network...

Facebook Looking To Develop Speech Recognition Service

Facebook look to be advancing plans to provide users with a voice recognition service. The social media giant has purchased start-up company Wit.ai which builds voice activated interfaces. The new technology understands natural language and will allow users to...

Police Monitoring Social Media Comments

Did you know that Scotland Yard is monitoring comments made on social media? Its sounds quite shocking, but around 20 people a day are investigated for remarks that might cause offence or aggravation. What’s perhaps worse is that other social media users are reporting...

Facebook Launch New Publisher Tools

Facebook is readying the launch of new tools and insights for publishers. The social media giant has reacted to criticism from marketers who claim their advertising is not finding their customers, by programming a suite of tools designed to be “more intelligent” and...

Is It Time To Rethink Your Social Network Choices?

Choosing the right social networks for your marketing efforts is a vital part of your wider strategy. And just like everything else digital social networks evolve over time – which means the right choices five years ago may not be the best places to engage with...