Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...

Instagram Set To Launch Feed Algorithm

As social media networks continue to evolve, Instagram recently announced it will be adding an algorithm that will determine what content appears in your feed. The free ride is over. So should businesses worry that marketing content will not reach their audience? If...

Is Advertising on Instagram Right For Your Business?

There are over 75 million users bouncing in and out of Instagram on a daily basis. The photo-sharing social network is no longer just an iOS-only app, but a major marketing platform. But it’s not for everybody! At least, this is the general perception – or it...

Social Media in 2016 Where Will Your Audience Go?

With Facebook Messenger and Snapchat using popularity, social network users are looking towards other apps to access content, engage with brands and find entertaining videos to share. The big hitters are still batting the ball out the park, but user behaviour is...

The Importance of Building An Online Profile

Now that search engines have made it more difficult for businesses to rank in organic search results, marketers have to look for alternative solutions to gain maximum visibility online. Merely having a website and a couple of high-profile social media networks on the...

What The Experts Say About Social Media Marketing

Social media is an important tool that allows online businesses to connect with customers and drive traffic. But not every company is achieving results from social networks. There is a code of conduct – social etiquette, let’s say. Knowing how to correctly use social...

Has Facebook Put A Bullet In Viral Marketing?

Social media has redefined the way in which we communicate with each other. For online businesses, dynamic social platforms have allowed them to extend their reach, raise awareness and drive traffic to their website. We also have social networks to thank for the rise...

Avoid These Potential Legal Issues When Using Social Media Marketing

Marketers using social media run the risk of infringing legal issues that have a negative effect on you and your brand. And could seriously but a dent in your finances if you are ordered to pay damages. But don’t panic, there are no major concerns and you are probably...

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections – to the right people. And now Linkedin has developed a publishing platform, not only can...

How To Conduct Consumer Research of Social Media

Social media has seen a shift in web consumerism. Online shoppers are savvier these days and armed with anti-spam defences are more difficult to reach. Yet the paradox is, social media networks still provide a powerful tool that enables companies to connect with...

How Video Marketing Can Give Your Brand Advanced Targeting Potential

The number of internet users digesting video content is growing, and with platforms hosting digital video adverts, brands have the possibility of reaching a wider target audience. YouTube has been a mainstay of video advertising and now it has been joined by Facebook,...

Pinterest Streamline Image Search

Pinterest has made some useful changes recently; an improved search facility with built-in spell checker and the addition of trending topics. The trending topics is only available in the US at the moment, but is likely to be launched worldwide if beta-testing proves...

Facebook Retailer Beacons Available For Free

Facebook recently announced it will be expanding its Place Tips program and launching retailer beacons free of charge. The feature could help small businesses extend their visibility across the social media network. Retailer beacons alert Facebook users in the...

Using Social Media As A Digital Marketing Billboard

Social media networks were never intended to be used as online advertising bill boards. Still, this is what they have become. And social networkers do not particularly like it. It seems that avid users of social networkers are not interested in receiving “noise”. This...

How The Top Brands Are Mastering Social Media Marketing

Social media networks have taken on a leading role in online marketing. Yet social was never intended to be an advertising platform, which can pose a problem for brands. So how are the top brands mastering social media marketing? CEO of Boom and co-author of Success...

GIF Up: Add Personality To Your Brand On Social Media

The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

Why You Should Be Taking Advantage of Tweets in Google Search

Social media metrics (likes, shares, etc) do not typically show up in search engine results. However, in February this year, Google struck a deal with Twitter that allows tweets to appear in result listings. Given the number of tweets posted on a daily basis, this is...

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

An Insight Into Linkedin Groups And Company Pages

For B2B companies, Linkedin typically generates more leads than any other social media network. If you are still slogging it out with Facebook, Twitter and Google+ and have not yet tried Linkedin, maybe it’s time to switch. Linkedin actually works in a very similar...

Social Media Checklist List: How Much Do You Know?

Now social media marketing is emerging as a promising source of sales, it’s probably time you learnt how to take advantage of the medium. Unfortunately, social media marketing is not as simple as acquiring as many connects as possible and posting ads on their account....

Facebook v Twitter: Which Social Network Is Better For Business?

A spate of social media networks are battling for the attention of marketers. And to win, that means acquiring the most users. There are a few players in the mix it has to be said, but the superstars are without doubt Facebook and Twitter. So we thought we would put...

The Secret Power of Social Media Marketing

Social media networks have become an extremely powerful marketing tool for companies – especially new starters and online businesses that are new to SEO. Whatever your rank though, social media should be a part of your digital marketing agenda. Although search engines...

How to use social networks for lead generation

Social media marketing is a bit hit and miss don’t you think? By that, I mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are you doing it right? It may just be that you haven’t given your...

Do You Need To Be More Responsive on Social Media? Here’s How!

The importance of social media networks cannot be underestimated. They enable you to cast your marketing net further afield and connect with customers on a personal level – well virtually at least. But the emergence of social networks as a marketing platform has...

It’s time To Cull Your Facebook ‘Friends’

Ever since Facebook took the decision to limit the amount of followers that receive your content, reaching your audience has become a problem for small businesses and freelancers. The resulting strategy is to cull “friends” that are not actively engaging in your...

How Does Social Media Affect Your Search Rank?

Search engines may not rank interaction on social media networks, but using platforms like Facebook, Twitter et al does influence search standings. Given Google, Bing and Yahoo! intend to promote websites that produce engaging content. It may come as a surprise that...

5 Social Media Strategies To Leverage Your Business

Social media networks have become the number one platform for marketers to launch content in the face of their followers. However, poor content and bad advertising gives your brand a bad reputation, quickly followed by a mouse click on the unfollow button. Get your...

Could Paid Ads Ruin Social Media Marketing Channels?

As far as we know, social media was never designed to become a marketing platform. But inevitably it has. Perhaps that was the plan to make social networks money in the first place. But maybe not. Either way, we are faced with the reality that social media networks...

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

How To Establish Brand Identity On Social Media

Although social media is not strictly a sales platform, it is proving to be a powerful marketing hub where online businesses can raise their brand profile. Social networks such as Facebook, Twitter and Snapchat enable online businesses to stress a unique value...

Why has Facebook started advertising on TV?

Facebook recently launched three TV ads in the UK – but there seems no clear reason why the social media giant would need to do this. Business Insider couldn’t work it out either, saying; ‘It’s not entirely clear what the aim of the advertising...

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He’s an advocate of social media, saying it helps get ideas in...

Facebook Adds eCommerce Shopping Engine To It’s Basket

Mark Zuckerberg has been splashing the cash again – this time with the acquisition of TheFind, an eCommerce search engine that personalises shopping experiences for Facebook users. The new function is good news for small businesses that act as resellers for top-named...

LinkedIn Sponsored Inmail Tool Designed To Drive More Leads

Social media networks are competing with one another to attract paid advertising from subscribing companies. LinkedIn is the latest to launch an initiative with a revamp of its Sponsored InMail tool. The purpose for the upgrade is to encourage marketers to take...

How Are Marketers Changing Tactics On Social Media?

A recent report published by Leadtail Social Insights in conjunction with Neustar highlights compelling content is crucial to engaging followers on social media. Subsequently, marketers are sharing more news from established and reliable sources and creating more of...

Social Media Tools: GinzaMetrics Helps Marketers Analyse Social Impact

The ability to analyse data to determine the impact of your social media campaign is crucial. Fortunately for marketers, GinzaMetrics recently launched a new range of tools to make things that little bit more easy and effective. The Social Intelligence Suite has four...

A Guide To Social Media For The Holiday Season

The holidays are a massive part of the year for many reasons and for marketers it’s a big opportunity to leverage social media success. A study from MarketLive says that half of holiday shoppers will be influenced by social media this year and this...

The New Strategy For Content Marketing On Facebook

Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Despite likes and shares not counting towards your SERPs, new tools and algorithms threaten to muscle in on Googles dominance in the digital marketing world. Marketing on...

Tips For Elevating Content On Facebook

Last year, Facebook cut it organic reach down to just six per cent of your followers. That means that for every 100 Facebook friends, only six are receiving your content. The reason for this is because Facebook want to encourage business users to buy their paid...

What Are The Best Performing Types of Content On Social Media?

A survey conducted by Hubspot aimed to determine what the best performing types of content are getting the most engagement on social media networks. The results determined that content formats work on an industry basis and are seasonal rather than one-size fits all....

How To Groom Future Prospects on Social Media Networks

Internet marketing on social media is a free for all. Online businesses are accruing followers wherever they can find them, and throwing out content in the hope their social media “friends” will read, like and share. But in reality, your content marketing strategy...

What Do The Experts Say About Marketing On Twitter?

Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. However, it can be frustrating when you do not get results. Believe it not, but tweeting has etiquette. The first thing to realise is that you will not become a Twitter...

What Are The Benefits of Advertising in Facebook Atlas?

Facebook has taken a few hard knocks from advertisers over the last year (and rightly so), but the social media giant is hoping to make amends by providing tools that help advertisers analysis their ad strategy with more efficiency. Last year the social media giant...