WordPress and SEO

WordPress and SEO

XML Sitemaps and WordPress Since Google launched the Panda algorithm, it has become more critical for content publishers to confirm they are the original creators of the content on your website and to also signal which are the most important web pages within their...
New Website Launch and SEO

New Website Launch and SEO

It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be costly for the long term as you really do...
Google Panda – What Does It Mean For Your SEO?

Google Panda – What Does It Mean For Your SEO?

What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,...
App Optimisation Tips

App Optimisation Tips

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...
Website Speed SEO and HTTP2

Website Speed SEO and HTTP2

Fast Is The Only Speed Now the mobile-internet revolution is in full throttle and continuing to accelerate even further, fast load times for all sites, and particularly when seeking visitors on mobile devices, are crucial. Recent research by Doubleclick by Google into...
Local Search Guide

Local Search Guide

Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients...
Are You Making These eCommerce Mistakes?

Are You Making These eCommerce Mistakes?

Ecommerce SEO mistakes have potential to be very costly.  Consumer confidence is growing with online commerce platforms, and now social media sites and Google have introduced instant buy buttons for mobile users, it is easier than ever for consumers to make an...

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three...
Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...
Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.

PPC Versus Organic SEO Search

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...
Voice Search And SEO

Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple’s voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the...
Improve SEO With These Deep Linking Tips

Improve SEO With These Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings by helping with your SEO (if carried out in a non-manipulative manner) and enhance your authority.  We’re not fans of manipulating link...

Will Google Rivals Improve Search?

Google is the number one undisputed search engine – for now. But how much longer will the Big G reign the game? A host of rival search engines have emerged in the last few years, and as users, marketers and webmasters become increasingly frustrated with Googles...

Why You Need To Remove Low Quality Links Pointing To Your Site

Links pointing to your website from sources with low quality trust and authority scores have a negative effect on your page rank. The cause may be due to your SEO agency using black hat tactics to accrue inbound links or the links could be spam. However, that does not...

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to...

5 SEO Tips That Protect Your Long-term PageRank

When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which case, you want to ensure that your page rank is protected in the long-term. It has become custom for some digital marketing agencies to promise quick results in order to...
How To Write For Search Engines

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...

What Content Will Google NOT Rank?

When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...

How Does Social Media Affect Your Search Rank?

Search engines may not rank interaction on social media networks, but using platforms like Facebook, Twitter et al does influence search standings. Given Google, Bing and Yahoo! intend to promote websites that produce engaging content. It may come as a surprise that...

Google Algorithm Updates – When Will It Ever End?

To the digital marketing industry, Google algorithm updates have become a tense event akin to a political election or the choosing of the next pope. There is often black smoke, but with little to celebrate. Because of bad practices within the SEO industry, Google has...

How To Build Links Without Risking Google Penalties

Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to...

What Are Google Knowledge Cards?

What is a Knowledge Card? In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results.  Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge...

Link Building Advice – From Search Engines

Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...

Quality of Citations Not Quantity Improve Search Results

Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...