What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

Are You Including Seasonality In Your SEO Projections?

Whether your business attracts customers online or offline, there is often a seasonal drop. Because of this marketers have to manage their advertising budget so spend is not wasted during low season. Businesses that are new to online marketing may not be fully aware...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...

5 Tips To Attracting Relevant Traffic

Attracting traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Longtail...

“Phantom Algorithm” Confirmed As Google Quality Update

Life as a digital marketer can be bewildering sometimes. Just when everything seems to be chugging along nicely, something drastic happens; traffic drops or spikes, rankings plummet or go through the roof. And sometimes there is no obvious explanation for it! Often it...

The Hummingbird Approach To Keyword Strategy

Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content curators have not worked out a keyword strategy...

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to...

5 SEO Tips That Protect Your Long-term PageRank

When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which case, you want to ensure that your page rank is protected in the long-term. It has become custom for some digital marketing agencies to promise quick results in order to...

What Content Will Google NOT Rank?

When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...

Quality of Citations Not Quantity Improve Search Results

Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...

The Most Common SEO Myths in 2015

Updates in search engine algorithms will often divide opinion in the digital marketing community. As a result “best practice” solutions can turn out to be wrong. This of course sparks up yet more debate and SEO myths start circulating and can linger around dry damp...

SEO Vs Prose. Do Algorithms Really Beat Proper Writing?

Business 2 Community (B2C), an online magazine that provides business advice, is warning that in April, another change to Google’s algorithm system is on the cards. B2C says that from April 21, Google will release algorithm changes to favour the consumer,...

How Google SERPS Will Challenge Marketers In 2015

The consistent and regular updates of Google algorithms continuously shift the goal posts SEO marketers are aiming for. As a result, SEO strategies can be deflected into row Z. Given the search engine giant has said it will continue to update algorithms that produce...

How To Set Up AN XML SiteMap in WordPress And Why You Need One

Since Google launched the Panda algorithm, it has become more critical for content publishers to confirm they are the original creators of the content on your website. You can do this very simply by setting up the XML sitemap on your content management system (CMS)....

New to SEO? Six Month Strategy For SME’s

SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...

SEO Tips: Focusing On What The Consumer Wants

With so much competition, marketers are finding it increasingly difficult to hold on to customers. Simply asking visitors to sign up to your email list does not make them a customer. Whilst you need this step for marketing purposes, it is far too easy for followers to...

A Decade of SEO: How Can SME’s Compete With Corporate Rivals

Ten years ago, online businesses were booming thanks to a relatively unregulated internet. Whilst many online businesses continue to thrive, many others are falling by the wayside – simply because they cannot find a way to climb the page rankings. And it stands...

How To Recover From Penguin and Panda Using Social Media

When websites get hit with a Google algorithm, it can be extremely difficult to recover. Penguin and Panda do not take prisoners and for most small businesses online that can be costly. The resulting loss in traffic and subsequent sales can be detrimental to your...

5 Common SEO Mistakes

For business owners that are new to the online landscape, SEO can be overwhelming. Whilst it is true the technical side of SEO is confusing, the fundamentals to ensuring your website is set up to optimise SEO is fairly basic. Yet webmasters (and uninformed web...

How To Convince Your Boss Your Company Needs SEO

Marketers will feel SEO is old hat and has been here for an eternity. Yet in advertising history the concept is barely out of nappies. It’s hardly surprising few business owners know what search engine optimisation is. Particularly old school CEO’s who make the money...

New Year’s SEO Resolutions You Want To Keep In 2015

As we count down the end of 2014, it’s that time of year where we plan big for the next 12 months and set our business resolutions. Digital marketing continues to be a priority for business owners as we approach 2015 and many website owners out there will be...

Research Shows Exact-Match Keyword Domains Still Rank Higher

Exact-match keyword domains are still ranking higher than unmatched , according to recent study. Research from SEO software firm CanIRank shows keyword optimised domains continue to rank higher and need less links than simple branded domains. This is despite Google...

Expert Claims Google+ Is Still The Future Of SEO

Google+ has slipped off the radar a little after big changes behind the scenes and growing speculation about the platform’s future. However, one marketing expert claims Google+ could one day surpass Facebook and traditional link building for SEO purposes....

How Small Businesses Can Fight The Big Guns In Search Marketing

The internet has been a bittersweet thing for small businesses. Local shops and services have had to compete with global competition and big brands with budgets to burn on marketing. The rise of SEO only made things worse as the big names in each industry naturally...

5 SEO Myths Business Owners Need To Forget

The digital landscape changes so quickly it’s hard for business owners to keep up. When you run a company you have enough to worry about without keeping tabs on the latest technology and marketing developments. The trouble is you have to invest in these sectors to...

Web Design Factors That Affect Your SEO Performance

Website Structure, Design And Trust Matter When it comes to ranking well with Google and co. it might come as a surprise to know how much web design can impact your search performance. As SEO moves out of the black hat days, focus turns to quality content, user...

Infinite Loops Dirty Architecture And Too Many Indexed URLs

Are infinite loops, dirty architecture and too many indexed URLs ruining your website? Crawl Rank and Crawl Tank One of my own projects is a site which I founded in 2008. As a result of negative experiences hiring web developers and SEO service providers I undertook a...

Top SEO Tools For Small Businesses And Start Ups

Small Business SEO Tools If you’re just starting out on a new business venture or trying to bring your small business into the digital age, an up-to-date SEO strategy is your biggest online tool to get the customers rolling in. Search engine optimisation focuses...

A Guide To Choosing The Right SEO Agency

How Do You Decide Which SEO Agency Is Right For Your Business? As SEO becomes an increasingly tricky marketing strategy, more businesses choose to hire a specialist agency to take care of the technical side for them. Search optimisation has become a bit of a minefield...

More SEO Tools For Small Businesses And Start Ups

More SEO Tools For Small Businesses And Start Ups Last week we ran our first article looking at some of the top SEO tools for small businesses and startups. As promised, we’re back with another round today and a fresh set of online tools that you can use to make...