Is Your Website Security HTTPS?

HTTPS – What Is All The Fuss About? HTTPS uptake is growing.  Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web browsers together with a host of...

Which SSL Certificate Is Best For Your Business?

Data security is a serious issue for website owners. And with the rise of cybercrime posing a threat to online businesses, it is important to take the correct measures to protect sensitive business data. This is particularly the case for online businesses that receive...

How Does HTTP2 Affect Your SEO?

HTTP/2 has been a godsend for SEO. The protocol effectively improves browser-server communication which subsequently reduces load times and improves the performance of your website. All this points towards a better user-experience. If you are not already supporting...

What Can We Expect From The Impending Penguin Algorithm Update?

Google are planning another Penguin update. The good news for webmasters is that this update offers benefits rather than penalties.

A Tweet by Google’s trend Analyst, Gary Illyes back in October 2015, suggested the algorithm update would be launched by the end of the year. The company has since postponed the release, keen to ensure that it is ‘just right’ before full release into the wild.

Google Core Quality Update in January

It appears Google is continuing to roll-out its “core quality updates.” We noticed some movement in correlation to core keywords and a number of tools were reporting flux following the week ending Sunday 10th January and other SEO’s reported changes as well.

The digital marketing industry has been/is expecting a new Penguin update, and some commentators reported the update went live over the weekend, which is understandable given then long awaited and expected Penguin.

How To Avoid Panda And Penguin Penalties

The Panda and Penguin algorithms hit webmasters hard and consistent updates continue to down rank bad SEO practices. Google is adamant their search engine is designed to create an even playing field and do not take kindly to marketers attempting to manipulate search...

Will Google Rivals Improve Search?

Google is the number one undisputed search engine – for now. But how much longer will the Big G reign the game? A host of rival search engines have emerged in the last few years, and as users, marketers and webmasters become increasingly frustrated with Googles...

New Google Panda Update: What’s In-Store For Online Businesses

Google has whispered to its media bed-partner, Search Engine Land that it will be rolling out a new Panda update over the coming months. According to Barry Schwarz, version 4.2 will be rolled out slowly over the next 10 months. So what will the new updates mean for...

Google File Patent To Improve Search Results Using Rich Content

Google filed a patent last week which suggests the search engine giant is looking to improve the way in which their algorithms answer search queries. If Google technicians are successful in getting the algorithms to work, the search engine will look to answer specific...

Google Announce Mystery Algorithm Update

Google are at it again – sneaking out yet another algorithm without telling anybody how it will affect search engine rankings. All we know is that the update is part of the company’s core search algorithm, but is not related to Penguin or Panda. Which leaves one of...

Apple Planning To Turn Spotlight Into A Search Engine

It seems that Apple are never far away from a rumour, many of which fall way off the mark. So what should we make of the grapevines’ latest tid-bit? The California-based tech giant is thought to be developing its own search engine. It’s clear to see why these rumours...

Google Algorithm Updates – When Will It Ever End?

To the digital marketing industry, Google algorithm updates have become a tense event akin to a political election or the choosing of the next pope. There is often black smoke, but with little to celebrate. Because of bad practices within the SEO industry, Google has...

Google Set To Kick Down Doorway Pages – Expect Penalties!

According to Google’s official blog, the search engine is readying itself to launch another algorithm to stamp out bad SEO practices. This time they are targeting doorway pages. Doorway pages are created entirely for search engines in order to increase a brand’s...

How Voice Recognition Will Shake Up The Future Of Search

Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple’s voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the years. Google has made strides...

Bing Admits It Won’t Take The Search Crown From Google (Yet)

Bing has admitted it doesn’t expect to challenge Google for the top spot in search any time soon. Microsoft’s Director of Search, Stefan Weitz, appeared at the Web Summit conference in Ireland this week, where he spoke openly about the company’s...

Panda 4.1: What We Know A Month After The Update

All the talk over Google algorithms is about Penguin 3.0 – the most anticipated update since all this fuss started back in 2011. But it wasn’t long ago that Panda 4.1 rolled so it’s important website owners don’t get too distracted by Google’s latest refresh....

The Early Impact Of Penguin 3.0

After more than a year of torment for website owners, Google finally unleashed Penguin 3.0 earlier this month. This spelt the first opportunity in over 12 months for website owners hit by Penguin 2.1 to see any improvement on their search ranking and the early signs...

What Panda 4.0 Means For Your SEO Strategy

What Is Panda 4.0? Google rolled out its latest attack on content spam in May with the introduction of Panda 4.0. Six week later and it’s clear the update was a significant one – not least for a number of news and press release sites. PR Newswire has made...

What Should You Do About Google’s New Stance On SSL/HTTPS?

Google and HTTPS Secure Sites SSL Last week Google announced a new ranking signal that would give HTTPS websites a small ranking boost to encourage migration over to the more secure protocol. Emphasis at this stage is on the small impact this will make on your search...