PPC Strategies For Beginners & Mistakes To Avoid

PPC Strategies For Beginners & Mistakes To Avoid

Getting started with PPC – Some tactics and background for start-ups and beginners To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and...

Leverage PCC Conversions With Google Buy Button

Google recently launched a “buy button” to rival Amazon’s “one-click” feature…but how will it help retailers leverage their products and increase conversions? The new feature is called “purchases on Google” and is designed to make the purchasing process easier for...

Is Google Buy Button Beneficial To Online Retailers?

Google recently announced the launch of a new “Buy Now” button which will enable consumers to purchase merchandise from participating retailers instantly. We can’t tell you exactly when the new feature will be launched other than it is “imminent” – according to the...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

PPC News: Verify Contacts Numbers For Adwords

You may remember Google launched a call-only feature in their Adwords account earlier this year. Well, now they are asking companies to verify the numbers prospects have to call. If you are not familiar with the call-only feature in Adwords, it is simply an option for...
Creating and Using Paid Video Ads

Creating and Using Paid Video Ads

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....

3 New AdWords Features For More Effective PPC Campaigns

Google has added three new features to AdWords that make managing your campaigns easier. The search giant has been busy this year with its paid ads system as the online advertising competition heats up – and Google isn’t done yet. Not all the changes have been...