3 PPC Strategies Beginners Should Try

3 PPC Strategies Beginners Should Try

Paid advertising campaigns can burst a hole in your budget if you’re not careful, but with a little practice you could master the basics yourself which should at least get you up and running as a startup. PPC campaigns do require some expertise – plus practice...

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three...

Paid Search, Paid Social or Both?

Google, Facebook and other ad publishers provide powerful platforms for marketers. Paid search is achieving incredible results for online businesses, but which PPC campaign will most benefit your business? The introduction between paid social and paid search has...

PPC Versus Organic SEO Search

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

New AdWord Tools for Mobile Apps

A new tool for AdWords will make it easier for marketers to track ad campaigns on mobiles according to Google. The California-based search giant has partnered with 20 new advertising networks to offer a comprehensive service. The sophisticated upgrade enables...

Competitive Tools To Help you Get Ahead In AdWords PPC

Google is improving its Pay-Per-Click (PPC) service consistently. The latest tools including in AdWords help marketers to be even more competitive in the market and raise your online visibility. But despite Google’s power tools there are a string of third party tools...

Leverage PCC Conversions With Google Buy Button

Google recently launched a “buy button” to rival Amazon’s “one-click” feature…but how will it help retailers leverage their products and increase conversions? The new feature is called “purchases on Google” and is designed to make the purchasing process easier for...

Don’t Be Fooled By Limited Budget Messages in AdWords

Large corporations word their adverting to provoke customers into action. Google is no exception. As AdWords is their primary product, PPC campaigners should be careful of what you invest in. An example we noticed recently was the lightbulb box notification that...
How Paid Search Is Becoming A Branding Strategy

How Paid Search Is Becoming A Branding Strategy

When Google first launched Adwords it was used solely as a tactic to accompany SEO. But as paid search has evolved, online companies are recognising the value of using PPC as a branding strategy. The fact of the matter is paid search is a powerful marketing tool. It...

Is Google Buy Button Beneficial To Online Retailers?

Google recently announced the launch of a new “Buy Now” button which will enable consumers to purchase merchandise from participating retailers instantly. We can’t tell you exactly when the new feature will be launched other than it is “imminent” – according to the...

5 PPC Mistakes To Avoid

The majority of advice you read about PPC marketing is about what you should do. But we like to be different so thought we would explain which paid advertising strategies do not work. After all, advice about potential paid ad pitfalls is just as valuable as proven...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

Are Junk Keywords in AdWords Wasting Your Time?

AdWords is a great way to raise the visibility of your brand and attract new customers. But it can also be a time-consuming process to manage, especially if you are hanging on to junk keywords. If this sounds like you, don’t worry, you are not alone. It’s a perfectly...

Want A Successful Pay Per Click Campaign – Avoid These Mistakes

Pay-per-click campaigns are a trial and error process. I appreciate that’s not you want to hear, it’s just how it is. What works for your competitors may not work for you, but with thorough A/B testing you will figure out which type of ads and landing pages work in a...

PPC News: Verify Contacts Numbers For Adwords

You may remember Google launched a call-only feature in their Adwords account earlier this year. Well, now they are asking companies to verify the numbers prospects have to call. If you are not familiar with the call-only feature in Adwords, it is simply an option for...
Creating and Using Paid Video Ads

Creating and Using Paid Video Ads

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....

Is There Any Point To Paid Searches?

To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and subsequently your online business more visibility. The problem for many business owners is they...

3 New AdWords Features For More Effective PPC Campaigns

Google has added three new features to AdWords that make managing your campaigns easier. The search giant has been busy this year with its paid ads system as the online advertising competition heats up – and Google isn’t done yet. Not all the changes have been...