3 PPC Strategies Beginners Should Try

Paid advertising campaigns can burst a whole in your budget you could do without. And paying experts to manage your sponsored ads for you can turn your stomach by the end of the month. So if you want to save a few quid, why not try having a dabble with AdWords...

Paid Search, Paid Social or Both?

Google, Facebook and other ad publishers provide powerful platforms for marketers. Paid search is achieving incredible results for online businesses, but which PPC campaign will most benefit your business? The introduction between paid social and paid search has...

Save Your Adwords Budget With These 5 Local SEO Tips

Your budget for a Google AdWords campaign can quickly disappear. Especially small businesses competing against firms that can afford to spend more on primary keywords. But rather than trying to reach an audience on a national level, nurture you budget by scaling your...

Paid Ads v Organic Search – Which Is More Sustainable?

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

Where To Start With Paid Marketing: Top Five Tips

Paid search can present a real challenge to marketers. Like most marketing campaigns, trial and error is necessary, but the difference with paid advertising is the platforms present you with crucial information that enable you to leap the hurdles earlier. The...

New AdWord Tools for Mobile Apps

A new tool for AdWords will make it easier for marketers to track ad campaigns on mobiles according to Google. The California-based search giant has partnered with 20 new advertising networks to offer a comprehensive service. The sophisticated upgrade enables...

Competitive Tools To Help you Get Ahead In AdWords PPC

Google is improving its Pay-Per-Click (PPC) service consistently. The latest tools including in AdWords help marketers to be even more competitive in the market and raise your online visibility. But despite Google’s power tools there are a string of third party tools...

Leverage PCC Conversions With Google Buy Button

Google recently launched a “buy button” to rival Amazon’s “one-click” feature…but how will it help retailers leverage their products and increase conversions? The new feature is called “purchases on Google” and is designed to make the purchasing process easier for...

Don’t Be Fooled By Limited Budget Messages in AdWords

Large corporations word their adverting to provoke customers into action. Google is no exception. As AdWords is their primary product, PPC campaigners should be careful of what you invest in. An example we noticed recently was the lightbulb box notification that...
5 Tips For Optimise Video Ads To AdWords

5 Tips For Optimise Video Ads To AdWords

Over the coming years, video marketing is going to become more prominent and important for online advertisers. But with over 100 videos being loaded to YouTube every minute, it is easy for video campaigns to drown in an ocean of emotion. So how can you be certain that...
How Paid Search Is Becoming A Branding Strategy

How Paid Search Is Becoming A Branding Strategy

When Google first launched Adwords it was used solely as a tactic to accompany SEO. But as paid search has evolved, online companies are recognising the value of using PPC as a branding strategy. The fact of the matter is paid search is a powerful marketing tool. It...

Is Google Buy Button Beneficial To Online Retailers?

Google recently announced the launch of a new “Buy Now” button which will enable consumers to purchase merchandise from participating retailers instantly. We can’t tell you exactly when the new feature will be launched other than it is “imminent” – according to the...

5 PPC Mistakes To Avoid

The majority of advice you read about PPC marketing is about what you should do. But we like to be different so thought we would explain which paid advertising strategies do not work. After all, advice about potential paid ad pitfalls is just as valuable as proven...

Are Online users Frustrated With Paid Ads Despite What The Stats Say?

Google makes money purely through paid advertising. The company’s revenue for the first quarter of 2015 was US$17.3bn. So they are clearly doing something right. But at what cost does Google’s billions come to online businesses and end-users. According to Google...

Are Junk Keywords in AdWords Wasting Your Time?

AdWords is a great way to raise the visibility of your brand and attract new customers. But it can also be a time-consuming process to manage, especially if you are hanging on to junk keywords. If this sounds like you, don’t worry, you are not alone. It’s a perfectly...

Want A Successful Pay Per Click Campaign – Avoid These Mistakes

Pay-per-click campaigns are a trial and error process. I appreciate that’s not you want to hear, it’s just how it is. What works for your competitors may not work for you, but with thorough A/B testing you will figure out which type of ads and landing pages work in a...

PPC News: Verify Contacts Numbers For Adwords

You may remember Google launched a call-only feature in their Adwords account earlier this year. Well, now they are asking companies to verify the numbers prospects have to call. If you are not familiar with the call-only feature in Adwords, it is simply an option for...

Integrating Paid Search and Social Media Into Your SEO Campaign

Unless you are already ranking in the top half of page one Google, or at the very least the top 20, or operate to an extensive long tailed strategy, SEO alone will not earn you the visibility you need to make a significant impression online. The same can be said for a...

Google Launch “Call Only” Ads For Mobile Marketing

Google recently added a new feature to its Adwords platform that allows customers to directly call advertisers. The ppc ads still work in the same way as the current desktop ads, but aim to swerve part of the sales funnel and increase conversions. Traditional Adword...

Is There Any Point To Paid Searches?

To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and subsequently your online business more visibility. The problem for many business owners is they...

3 New AdWords Features For More Effective PPC Campaigns

Google has added three new features to AdWords that make managing your campaigns easier. The search giant has been busy this year with its paid ads system as the online advertising competition heats up – and Google isn’t done yet. Not all the changes have been...