Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

Is It Time To Invest In Facebook Advertising?

If Facebook is a part of you marketing strategy you will probably have weighed up the prospect of advertising on the social network. Paid Facebook ads are the best way to reach its giant audience, while organic reach on the network edges closer to 0%. Which means the...