How To Make The Best Use of Footers In Your Web Design

The purpose of a website is to communicate your brand, product and services to customers. And to do that, you should be using as much retail landscape as possible without overcrowding screens. It’s surprising how many companies do not make good use of the footer...

Why It Is Important To Optimise Your Homepage

The Homepage is typically the most visited page of any website – therefore it needs to make a good first impression.
Search engines use a broad framework of search objectives to deliver websites that best fit the end-users description, so the better optimised your site, the more chance you have of being found.
But regardless of how visitors arrive at your site, they will take a look at your website to learn more about your business, content, products and offers. And to find out this information, they will navigate to your homepage.

Keywords Or Keyphrases: How To Improve Site Optimisation

In order to optimise your website for Hummingbird, not only to you need keywords, but also keyword phrases. Now Google’s sophisticated algorithms have a deeper understanding of search terms, they can find websites that match user intention more closely. Keyphrases,...

Should You Worry About Spelling And Grammar On Your Blog

There are some articles floating around the net that Google is judging your grammar and spelling – and that mistakes will be penalised by down-ranking. To my knowledge, Google has not issued any statements to confirm that misspelt words and poor grammar will count...

How A Great Web Design Can Have A Positive Effect On Your SEO

In order to rank well in search engines you need a solid SEO strategy – and part of that means having a great web design that provides a good user-experience. If the foundations are not laid, everything you do afterwards will collapse. Web designers often pick up on...

The Importance of Meta Descriptions and How to Craft Them

Google says meta descriptions do not have an impact on page rankings in search engines. However, well-crafted tags increase click-through rate (CTR) which does have an impact on search results. Because user activity appears to now be factored into algorithm ranking...

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. At least, that’s the impression I am getting from current search results. They...

How To Write An About Us Page That Appeals To Readers

Analytics show that the most visited page on a website after the Homepage is the About Us page, or, for sites which require interaction or have higher than average functionality and features, the ‘How It Works Page’. Engaging information about you and your...

Replacing Keyword Strategy With Semantic Search

The introduction of Google Hummingbird in September 2013 effectively replaced keyword search with semantic text. Judging by results we are getting in search engines, it appears online businesses have not figured out how to optimise a page with semantic text....

Don’t Forget The Alt Tags When Posting Images

The alt tag (alternative text field) on images can be used to provide users information and helps search engines determine the content of a page. Alt tags are therefore useful for SEO and browsers yet are often overlooked. When you post content on the web, you need to...

How To Find The Balance Between Keywords And Natural Content

Google algorithm updates have made keywords a tricky topic for business owners and marketers everywhere. Sure, it’s easy to play it safe and ignore keywords all together. You’ll avoid any search penalties and you’ll naturally fill your content with...

SEO 101 – Why It All Starts And Ends With A Solid Content Strategy

Solid Content Is The Key To Good SEO Rewind to the early Penguin algorithm updates and the talk in digital marketing town was the death of SEO. Search optimisation sceptics announced its funeral, while the majority of SEOs struggled to fight back and defend their...