Is Back-Linking Black Hat And Is It Dead?

Link building has gotten a bad name for itself over the last couple of years. Actually unruly SEO practices by black-hat digital marketers have earned link building a bad name. As a result Google launched Penguin and the algorithm does not take any prisoners....

Why You Need To Remove Low Quality Links Pointing To Your Site

Links pointing to your website from sources with low quality trust and authority scores have a negative effect on your page rank. The cause may be due to your SEO agency using black hat tactics to accrue inbound links or the links could be spam. However, that does not...

How To Build Links Without Risking Google Penalties

Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to...

Link Building Advice – From Search Engines

Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...

How To Optimize The Backlink Structure Of Your Website

Backlinks are rated highly by search engines and will rank websites with a high number of inbound link higher in search rankings. Optimising your website to receive backlinks then should be given priority in your SEO strategy. The problem web owners have is that...

Is Your Outreach Strategy Legit?

An effective outreach strategy will attract inbound traffic and is excellent for SEO. Inbound links improve your SEO and legitimate influencers on blogs improve sales conversion. The problem is that outreach strategies have attracted some bad practices that search...

What Is Negative SEO?

Negative SEO has been causing some online business owners distress over the last couple of years. So what is negative SEO and could you be affected? First of all, let’s put your mind at ease. The chances of you being a victim of negative SEO is slim – perhaps unless...

Anyone Can Build Healthy Links

The mere mention of link building these days can cause decision makers to stamp their foot down with an authoritative “NO!” To be fair, it has been tarnished with a bad reputation thanks to dodgy link building practices like link farms. That’s why Google introduced...

5 Link Building Tips For A Post-Penguin World

Links are one of the toughest elements to SEO since Google stepped up its algorithm updates in 2011. The first Penguin update as we know it rolled out back in April 2012 and impacted 3.1% of all queries in English across the web – with dodgy link profiles high...

Key Question: How Is Your Off-Page SEO Performance?

With all the work that goes into sorting your on-page SEO techniques, it’s easy to forget there is more to search optimisation than your website. Almost all online consumer action starts with a search query, but a huge proportion of these searches are non-branded...