Google Launch Mobile Friendly Test Tool For Small Businesses

Google launched a new mobile friendly testing tool at the beginning of June. Aimed at small business owners, the testing tool enables you to determine how user-friendly your website is on mobile devices. Don’t panic, the tool is easy to use. All you have to do is...

The Pros and Cons of Mobile Web v Mobile Apps

Which Suits Your Business Better Now consumers are using mobile handsets to do everything and more than they can on a desktop internet, online businesses have a decision to make. Will your business perform better online with an app, a website or both? Search engines...

Upwardly Mobile: What Consumers Want From Business Websites

A recent survey conducted by HubShout revealed that 78 per cent of mobile users found new businesses on their phones and tablets. The news gives small businesses with an online presence a confidence boost. With a solid SEO campaign and well designed website, it is...

How Apps Are Replacing Site-Based Rankings In Search Engines?

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings?

Apparently so!

Apps have been rattling around for a few years now, and they are starting to make a noise.

With the onset of deep indexing in apps, it could be quite possible that by the end of 2016, search could take on an entirely new concept. It certainly gives online marketers something to think about!

How Will The Growth Of Mobile And Wearable Tech Help Online Businesses?

Online shopping and advances in mobile technology is making our lives more convenient. Now wearable tech products are hitting the High Streets, how is this going to impact on your marketing strategies? Apple Watch and Google Glass are leading the pack of wearable tech...

Bing v Google: The Battle For Mobile Search

Research shows that Bing impressions on mobile handsets is clawing back some of the market share from Google. Whilst the Big G still dominates search, there is a clear indication rival search engines are starting to attract users. The number of purchases made on...

Why You Should Be Deep Linking And Indexing Apps

Apps are the new frontier for digital marketing. But if you are going to invest time and money into building an app, you also need to include deep link and indexing permissions to search engines. If you think of your app as a mini website, the concept of improving the...

It’s Time To Start Including Mobile Apps In Your SEO Strategy

Now that mobiles are the device of choice for online shoppers, apps are in the driving seat steering customers towards conversion. And that means including mobile apps in your SEO strategy. Apps are just the same as content, landing pages and products etc. They need...

Does Google’s App Indexing Mean You Need To Build An App?

Early this year Google started indexing apps for Android users that had signed up to a branded app. A couple of weeks ago the search engine giant extended this ranking signal to include all Android users whether they have used an app or not. When apps appear in search...

How To Take Advantage of Google’s Faster Load Times on Mobile

Google’s help and hindrance pendulum is swinging towards help for mobile users. The internet capstone has developed a way of making slow-loading pages quicker on mobile handsets that have laboured connectivity. The company has called the initiative ‘transcoding’ which...

Google Readying Launch of Buy Button To Mobile Search Results

Search engine daddy, the ‘Big G’ as we affectionately refer to them in the SEO community, recently announced they will be adding a “buy” button on results pages for mobile users. The California-based company intends to roll out the instant buy option in a couple of...

Mobile Marketing Is Driving Technical SEO

The insurgence of digital handsets and mobile apps has dramatically changed the way we interact with one another. They are even changing the way we access information, discover new interests and do our shopping. Needless to say, mobile technology has a huge effect on...

Are Apps The Answer To Your Digital Marketing Future?

The meteoric rise of smart mobile technology presents dozens of opportunities to online business owners – so much so it is becoming almost unthinkable for companies not to have an app. But with over 2.5 million apps in circulation, the competition is fierce and is not...

Hit By Google’s Mobile Revolution? How To Recover

In April, Google launched the so-called “mobilegeddon” which targeted websites that do not provide a good user-experience on mobile handsets. Webmasters without responsive web designs lost search engine rankings and will subsequently suffer in loss of traffic and...

Are Your Emails Mobile Responsive? If Not, Here’s How!

There’s a lot of talk about the need for a responsive website, but the email template can be overlooked which makes a mockery of having a responsive website. The number of browsers using mobile handsets to search the web is on the rise, but there is a larger...

How To Optimise Your SEO For Mobile Shoppers

An increasing number of consumers are using mobile handsets for shopping. Google stats show 67% of online consumers are using a mobile device for at least one stage of the purchasing process. Furthermore, the search engine giant announced it would be including...

Check List To Ensure Your Website Is Mobile-Friendly

With less than a week to go before Google launches its mobile-friendly algorithm on 21st April, we thought it would be a good idea to run through a quick checklist that will help you measure your websites responsiveness to mobile devices. Google has been pushing web...

Mobile User-Experience To Be Included in Google Search Results

Google is stepping up its intent to deliver better user-experience to mobile devices – and will favour websites that meet the criteria. The search engine giant recently announced it will start ranking websites that provide a good UE on mobile handsets higher in search...

Responsive Web Design And Why You Need It

Responsive websites are the latest must-have designs for online businesses. Why? Because more browsers are using mobile handsets to access the web and traditional web builds do not fit smaller screens. As a result this makes user-experience a pain in the Arsenal and...

US Leading Mobile Marketing Trends

If you are a marketer in the UK – or anywhere else for that matter – and want to know what the latest mobile marketing trends are, look across the pond to your brethren in the United States. The US is the biggest economy in the world – and it is not by chance. They...

5 Mobile App Mistakes To Avoid

Mobile apps are an integral part of digital marketing and are proving to be essential tools in numerous ways. However, there are pitfalls. Targeting prospects through handheld devices requires careful thought and understanding. Your message requires a personal touch...

Is It About Time Your Business Developed Bulging Apps?

With the growing importance of mobile marketing, isn’t it about time your business developed apps? With a bevy of apps available that make it easier for you to manage social media, promote your business, create content and target customers with portable devices, the...

Does Your Website Pass The Mobile Friendly Test

Google recently launched an easy-to-use tool for webmasters to check their website is mobile friendly. In other words, can somebody using a portable device easily navigate your website! All you need to do to use the “Mobile-Friendly Test” is visit this page and type...

How to Write For Mobile Readers

Getting content in front of readers is challenging. The majority of content these days is filtered through newsfeeds and social media networks. And that means that a large percentage of readers are using mobile phones.  Research conducted at the University of Alberta...

Mobile Advertising Expected To Grow 15% By 2017

There can be little doubt that mobile is the driver of modern day marketing. It is the fasting growing trend ever and with over 2bn users projected for 2015, the phenomena shows no sign of slowing. The range of statistics involving the growth of mobile marketing are...