Are You Making These eCommerce SEO Mistakes?

Ecommerce SEO mistakes have potential to be very costly.  Consumer confidence is growing with online commerce platforms, and now social media sites and Google have introduced instant buy buttons for mobile users, it is easier than ever for consumers to make an...

How Online Retailers Can Capitalise On The January Sales

You’re barely over the Christmas rush when the January sales hit. Then it’s all hands to the pump again. But this is the season to maximise your profits. But there is a lot of competition, let’s not forget that. So how can you make sure your business start the New...

Google’s Android Pay And What It Means For Online Businesses

The technology for making easy payments with smartphones has been around for several years now, but teething problems have put the mainstream off using them. Google Wallet certainly didn’t strike a chord with consumers. Apple Pay and Samsung Pay, both launched in the...

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...

Optimising For Search On Amazon

Amazon is the nets largest eCommerce site and offers great opportunities for merchandisers. However, with such stiff competition, gaining visibility in the search results can be difficult, especially for sellers that are new to the platform. The eCommerce podium...

Google Shopping Campaigns Go Worldwide

Google Shopping Campaigns is now available to every retailer in the world. The option allows you to promote products and manage your inventory directly in Adwords. Launched in October 2013, the digital showroom had previously only been available to selected...

Facebook And Shopify Team Up To Rival Google’s Buy Button

Just months after Google announced the addition of a buy button, social media giant, Facebook has teamed up with Shopify to launch their own instant purchase option. The feature has been in the making for almost a year and will allow consumers to buy products and...

Why Are eCommerce Companies Ramping Up Digital Marketing?

Executive research firm, Transearch has published a report showing a trend with leading firms ramping up their digital marketing department. Not only are corporations increasing spend on online marketing, they are also recruiting on-site specialists. A report...

7 Deadly Sins Of SEO For eCommerce

Google algorithms have hit a number of high-profile eCommerce sites hard over the last few years – and no doubt a whole hoard of smaller businesses too. Big names like eBay and Expedia have been under the spotlight since Google started its war on web spam, but...

Where Is Your Online Presence Losing You Sales?

As business owners continue to increase their digital marketing investment, it’s important they keep a keen aye on their ROI to make sure their efforts are paying off. No matter how proud you are of your website and entire online presence, it doesn’t count...

Are You Getting In On The Black Friday, Cyber Monday Action?

Black Friday and Cyber Monday are the two biggest dates on the consumer calendar. In the States and Canada these two events need no explanation, with hoards of citizens calling in sick to take advantage of the shopping bonanza. However, the concept of Black Friday and...