How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

Why Digital Marketing Needs Collaboration

Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. It is impossible for one person to proficiently undertake...

New To Digital Marketing: Key Tips For Start-Ups

Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...

What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...

Leveraging The Friday Feeling With Digital Marketing

Back in the 1990’s, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke...

Does Presto Box Work?

Presto Box is an automated online branding system that aims to take the cost and complexity out of marketing. After responding to 12 criteria, the system delivers 3 initial brandings. After five minutes on the system, mine were: 1) Place of Zen is about balance and...

Improving Your Online Reputation In 5 Steps

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...
Expert Tips To Grow Your Blog

Expert Tips To Grow Your Blog

Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...

What Are The 3 Key Drivers Of Digital Marketing?

Changes in search engine algorithms have made digital marketing more difficult, but there are still three main drivers to guarantee a successful online campaign; mobile content, guest blogging and social media. Let’s take a look at each and discuss the benefits....

5 Predictions for Digital Marketing in 2015

The digital marketing arena is full of quick-fire changes every year, so what should online marketers keep an eye on in 2015? Nil Advertising on Social Last year, both Facebook and Twitter announced a reduction in the amount of organic advertising that would reach...

Building An Online Brand That Will Survive

Competition for online brands is fierce. And with the way search engine algorithms are shaping up, the rapidly evolving landscape of the worldwide web leans more towards Darwin’s survival of the fittest. To survive online, webmasters need to build a brand that has...

Where Is Your Online Presence Losing You Sales?

As business owners continue to increase their digital marketing investment, it’s important they keep a keen aye on their ROI to make sure their efforts are paying off. No matter how proud you are of your website and entire online presence, it doesn’t count...