5 Website Usability Issues That Lose Customers

User-experience is a major issue for consumers and online business owners. If customers cannot find want they are looking for quickly and easily, they will leave your website and look elsewhere. Your competitors. To avoid missing out on a sale and the potential to...
How To Make Your Website Trustworthy

How To Make Your Website Trustworthy

Earning trust from search engines increases your visibility in search results. Raising your game to earn trust from customers will increase conversions. Trust and authority is high on the list of priorities for both consumers and search engines. If your web presence...

Good UX is a Team Effort

User-experience (UX) is one of the – if not THE – most important aspects of your website. Without solid information architecture users can easily navigate, don’t expect visitors to hang around. Yet the quarterly 2016 Digital Trends report compiled by eConsultancy and...

Why Online Businesses Cannot Ignore Video in Your Marketing Campaign

Video has made a major impact in the digital marketing arena over the last few years. Motion pictures are easily digested and according to statistics already accounts for 50% of mobile traffic. Consumers use their mobile phones more than any other device, and because...

What Online Marketing Formats Do Consumers Most Trust?

Earning the trust of customers has always been a key challenge for businesses. And the internet has arguably made the challenge even more difficult. But it also provide you with more opportunities to take plaudits. A great website may give you an online presence that...

How To Make The Best UX Use of Footers In Your Web Design

The purpose of a website is to communicate your brand, product and services to customers. And to do that, you should be using as much retail landscape as possible without overcrowding screens. It’s surprising how many companies do not make good use of the footer...

PPC Versus Organic SEO Search

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

Does Your Online Business Have Credibility? Tick Off This Checklist

Word-of-mouth is and always will be the best form of advertising. Online shoppers are more inclined to buy on recommendations from family, friends and peers. Consumers also trust reviews written by experts and other customers. Consumers need to be able to trust a...

4 Ways To Improve Your Online Credibility

Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online stores. So before you can improve your search engine rank and convert browsers into buyers, you...

Is Your Online Business Failing? 4 Tips For Success

Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...

5 Mistakes To Avoid When Launching A New Website

It’s natural to make mistakes with SEO when you first launch a new website. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical mistakes can be costly. The good news is that any teething problems you...

5 Quick Fixes To Improve User-Experience

Google is all for user-experience right now – especially for mobile shoppers. But as a dedicated webmasters you should be considering the usability of your website on multiple platforms. When trying to map out the usability of a website in your head, you might think...

Is Your Dodgy Website Design Limiting Conversions?

Buying products and services online has become integrated into our lives and consumers have more confidence giving their bank details to a faceless online business. But they are not daft enough to give their money to just anyone! As technology advances and new web...

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

10 Tips To Improve Click-Through Rate And Conversions

Building a website and spending valuable man hours on your SEO strategy is a waste of time and money if you are not earning click-throughs and conversions. So here are ten helpful tips that will make the groundwork worth your while: Write the call to action like a...

Powerful Strategies To Improve Conversions

If you are bringing in sufficient traffic but not converting, you need to take action. Below, you will find some powerful tips you should address to improve your conversions. Although these are not the be all and end all, (you may need tweaks elsewhere), they are key...

How To Create a Better User Experience

User-experience is an all-important aspect of your SEO marketing campaign. If your website does not have sufficient information architecture which enables visitors to easily navigate your site, you lose customers, conversions and page rank. So what elements should...
How To Improve Conversion By Building Trust

How To Improve Conversion By Building Trust

The good news for online businesses is that consumers are more confident about purchasing online now than they were a few years ago. The reason for that is because online businesses have earned the trust of online shoppers. It stands to reason that online businesses...

3 Elements of a YouTube Marketing Video You Don’t Want To Get Wrong

YouTube is the largest video hosting site on the net and with one billion unique visitors a month, getting your marketing video wrong is not an option. The popularity of the platform is because it is free to register and account and post motion pictures. But there is...

Is Technology In Shops Marketing Overload?

Digital technology has integrated seamlessly into our lives, and for the most part makes significant improvements. Most consumers would agree that online shopping is a major convenience. Likewise, the ability to research genuine customer reviews and get the low-down...

Online Marketing Spend Set To Hit £2.16 Trillion By 2020

Reports surfacing on the internet indicate that online spending is set to continue over the next five years. It is estimated that online sales will hit a staggering $1.9 trillion in the US and $2.1 trillion in China by 2020. That’s £2.16 trillion in just two...

3 Digital Marketing Tactics That Transform Your Online Business

The digital marketing landscape has changed remarkably quickly over the last few years – and it is showing no signs of letting up just yet. One of the reasons for these fast-paced changes is Google algorithms. The search engine giant is on a mission, and to be fair,...

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

What Are The Latest Video Trends You Should Be Taking Advantage Of?

The human brain responds better to visual images over any other form of media. Furthermore, advancements in technology mean that video files are not weighing down websites and loading up slowly. With HTML5 video support on your website, promoting your brand and...

Why Digital Marketing Needs Collaboration

Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. It is impossible for one person to proficiently undertake...

5 Great Marketing Ideas For Vine

Advertising on Vine is arguably one of the hardest challenges creative marketers face. What can you say in 6 seconds? Yet there are five Vine tweets posted a second, which means a lot of marketers are recognising the value in the quick-vid platform. The reason for the...

How Social Intranet Can Resolve Your Collaboration Issues

The digital age is changing the way we work. Or at least it gives companies the potential to adopt new practices that are cost-effective and wide-reaching. Communication technology makes it possible for companies to improve the lines of communication both with users...

Need To Start A Blog? The Essentials Before You Start

You have probably heard by now, to rank well in search engine results, you need a blog to publish fresh content and attract traffic. Whenever you publish new content, search engine crawlers score your site and rank it accordingly. You therefore need to be publishing...

New To Digital Marketing: Key Tips For Start-Ups

Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...

Marketing Tips: Cross-Generation Advertising For Online Businesses

The issue of a cross-generation audience has always posed a problem for marketers. The digital arena is no exception, but there are more tools and platforms with which you can launch relevant campaigns to specific audiences. Communicating with your audience is key in...

What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...

Coke Unifies Its Sub Brands

Just days ago, the Guardian reported that Coke was set to bring together its diverse branding into one unified line. The paper said that, ‘Under the new proposition they will be united by an ad campaign featuring all the packs with a linked design. The activity...

Digital Marketers Need To Be Able To Predict The Future To Succeed

One of the challenges faced by digital marketers is deciding which content will perform well in search engines. There are various ways of doing this, but the quick way is to use a new tool developed by Mashable. As part of a Social Media Panel in New York last week,...

Top Apps For Digital Marketers

The number one app has to be Hootsuite. This crafty app enables you to link, post content and track directly across a vast number of different social media sites. Perhaps the number one digital challenge for marketers is actually monitoring response and getting the...

What Does The Internet Of Things Mean For Digital Marketing?

There are some pretty diverse opinions regarding how the Internet Of Things (IOT) will impact on marketing. Firstly, the device that is sharing data with IOT can also act as a channel to market to the person at the other end. A good example of this is work by General...

Leveraging The Friday Feeling With Digital Marketing

Back in the 1990’s, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke...

Does Presto Box Work?

Presto Box is an automated online branding system that aims to take the cost and complexity out of marketing. After responding to 12 criteria, the system delivers 3 initial brandings. After five minutes on the system, mine were: 1) Place of Zen is about balance and...

Improving Your Online Reputation In 5 Steps

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...

SEO Tips: How To Make A Short Video Ad

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....

Personal Marketing Is The Aim For 2015 Say 90% of Strategists

The latest buzzword for marketers is “personal.” According to a worldwide survey conducted by Teradata, 90% of marketing strategists will be placing impetus on personal ads this year. The strategy makes perfect sense. Last week we reported 53% of consumers will...
Turn Browers Into Buyers: 3 Key Conversion Rate Tips

Turn Browers Into Buyers: 3 Key Conversion Rate Tips

If your website is attracting traffic but not converting, it’s time to assess your on-site content and turn browsers into buyers. It is quite common for web owners to update page elements such as font colour, images, offers and even the shape of your click buttons,...

New French Law On Search Engine Delisting

New rules in France mean that search engines will have two days to remove child abuse or terrorist content. Clearly, no one would suggest for a moment that this is a bad thing. ‘Search engines must take “every reasonable measure” to delist websites...

Avoid Making These Mistakes In Your Online Video Campaign

2015 is predicted to be the year that video advertising finally matures – at least in terms of technology and platforms. The goal for marketers is to determine how to best utilise video tools in order to create engaging ads in motion picture. There can be little doubt...

Are You providing Customers With A Good User Experience?

The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. As the Internet of Things moves swiftly towards omni-channel experiences, there...

Digital Marketing For Wearable Tech: What Are The Opportunities?

The emergence of wearable tech is expected to really take off this year, and the latest fashion trend could change the marketing landscape again in the not-too-distant future. Google Glass may not have got off to the best start, but last year they recruited the...

The Changing Mindset Of Consumers: What Do Online Customers Want?

Consumers are running out of patience with the continuous bombardment of advertisements for products and services they do not want. As a result of poor communication, consumers are abandoning brands. According to a survey conducted by Janrain shows that 58% of...

What Are The 3 Key Drivers Of Digital Marketing?

Changes in search engine algorithms have made digital marketing more difficult, but there are still three main drivers to guarantee a successful online campaign; mobile content, guest blogging and social media. Let’s take a look at each and discuss the benefits....

How To Use The 6 Principles of Persuasion To Boost Conversions

In 1984, psychologist, Dr. Robert Cialdini detailed six principles of persuasion that influence consumers to buy. They are reciprocity, social proof, liking, consistency, authority, and scarcity. Over the past three decades, these six principles have become a...