Dec 4, 2017 | Content Marketing, Paid Search, Paid Social, SEO, Social Media, Technical SEO
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,... 
Oct 19, 2017 | Content Marketing, Digital Marketing, Ecommerce, Insight, Mobile, Paid Social, SEO, Social Media, Video
Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving... 
Sep 29, 2016 | Content Marketing
User-generated content (USG) is a cost-effective means of helping to attract organic traffic and improve SEO, and is a trusted source of information that can be used to attract a highly targeted band of customers. Part of the reason for this is, increasingly search... 
Sep 21, 2016 | Content Marketing, Digital Marketing, SEO
Mistakes to avoid with content and digital PR There is no doubt that content marketing is a major player in the quest for better SEO rankings. Get it wrong however, and you can negatively impact your SEO and subsequently throw money into a digital hole. The... 
May 26, 2016 | Content Marketing, Digital Marketing, SEO
Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business.... 
Mar 29, 2016 | Content Marketing, Digital Marketing, SEO
Spinning a storyline through your brand marketing content is a growing trend in the digital sphere and an important part of the services of online pr agencies. Modern brands may be taking advantage of new technology to connect with their audience, but it is the...Aug 18, 2015 | Content Marketing, SEO
Google is serious about delivering quality content, so you should be too. According to the Big G’s bulky guidelines, business owners should be publishing content that is unique, informative and offers value to readers. The ultimate goal of Google and other search...Aug 18, 2015 | Content Marketing, Social Media
To combat the drop in organic reach on Facebook, marketers have started to post content more frequently. But does this strategy work, or could it damage your organic reach? Since Facebook slashed the number of followers to just 6%, marketers have been challenged to... 
Aug 18, 2015 | Content Marketing, Digital Marketing, Influencer Marketing, SEO
To increase online visibility and improve SEO rankings, it is essential to keep a blog. However, hiring someone to maintain your blog full-time or even part-time is not cost-effective, so the majority of companies choose to work with freelancers. This has obvious...Aug 18, 2015 | Content Marketing, Ecommerce
The technology for making easy payments with smartphones has been around for several years now, but teething problems have put the mainstream off using them. Google Wallet certainly didn’t strike a chord with consumers. Apple Pay and Samsung Pay, both launched in the...Aug 18, 2015 | Content Marketing, Digital Marketing
What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...Aug 18, 2015 | Content Marketing, Digital Marketing
Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea of brands collaborating on projects is not a new idea. The...Aug 18, 2015 | Content Marketing, Digital Marketing, SEO
Backlinks were given a bad name due to malpractice within the SEO community. Black hat agencies were buying links to boost their client rankings and make a name – and a tidy fee – for themselves along the way. But as usual, Google sniffed out this sneaky “link...Aug 18, 2015 | Content Marketing, CRO Conversion Rate Optimisation, Paid Social, Social Media
Some online companies are still finding their feet on social networks. And with so many to choose from in today’s virtual world, knowing which the best platform for your business can be a tricky trial and error exercise. So we thought we would put together some... 
Aug 18, 2015 | Content Marketing, Digital Marketing
The ultimate goal of SEO is to rank higher in search engines so that your website is visible and in a position where you increase conversions. And to do that you need a content marketing strategy. Which can be complicated – especially if you have a limited budget. The...Jul 13, 2015 | Content Marketing, Digital Marketing, SEO
Attracting traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Longtail... 
May 8, 2015 | Content Marketing
It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and service industries that are considered boring can still...Apr 27, 2015 | Content Marketing, SEO
When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...Apr 27, 2015 | Content Marketing, Digital Marketing
You have probably heard by now, to rank well in search engine results, you need a blog to publish fresh content and attract traffic. Whenever you publish new content, search engine crawlers score your site and rank it accordingly. You therefore need to be publishing...Apr 14, 2015 | Content Marketing
Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...Mar 27, 2015 | Content Marketing, Digital Marketing
Analytics show that the most visited page on a website after the Homepage is the About Us page, or, for sites which require interaction or have higher than average functionality and features, the ‘How It Works Page’. Engaging information about you and your... Mar 27, 2015 | Content Marketing
To increase visibility online, companies and professionals need to build an online profile. This also enables you to position yourself as an expert in your field. However, in order to do that, writers need to publish content with established magazines in your industry... 
Mar 27, 2015 | Content Marketing, Digital Marketing, SEO
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...Mar 12, 2015 | Content Marketing, SEO
In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build great content. Now it seems as though they are moving away from that idea to give established channels more visibility. The search engine recently launched a carousel...Mar 12, 2015 | Content Marketing, Social Media
Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Despite likes and shares not counting towards your SERPs, new tools and algorithms threaten to muscle in on Googles dominance in the digital marketing world. Marketing on...Mar 12, 2015 | Content Marketing, Social Media
Last year, Facebook cut it organic reach down to just six per cent of your followers. That means that for every 100 Facebook friends, only six are receiving your content. The reason for this is because Facebook want to encourage business users to buy their paid...Feb 28, 2015 | Content Marketing, Social Media
Virtually everyone has heard of the infamous dress – it’s even got its own Wikipedia page. The entry reckons within a week of the image appearing, more than 10 million tweets had mentioned it. Achieving such astonishing virality would be a dream for digital marketers....Jan 23, 2015 | Content Marketing
It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...Jan 15, 2015 | Content Marketing
For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers readers value. But what does value actually mean? Google stress that content offering unique and fresh ideas that give “value” to readers will rank better. However, to... 
Jan 7, 2015 | Content Marketing, Digital Marketing
The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envisage an end to this transformation, especially now readers can access material online using mobile devices. The reason for the decline in print sales is simply because...Nov 26, 2014 | Content Marketing, UX
Talk about user experience in digital marketing and both design and functionality of a website will feature heavily in the conversation. But one topic that often gets overlooked is content – and this kind of neglect can cost you big when it comes to converting...Nov 6, 2014 | Content Marketing
Content marketing has become the biggest thing in the digital sector over the last half decade. Consumers don’t buy into the traditional advertising mediums like they used to and business owners have fully invested in content marketing after seeing the impact it has...Nov 6, 2014 | Content Marketing
To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...Oct 23, 2014 | Content Marketing
Micro Content – Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to... 