Google Panda – What Does It Mean For Your SEO?
What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,...
How Video Can Help Your Online Efforts
Video Marketing Rises Video marketing is a must-have element in any modern marketeers toolkit. There can be little doubt that video marketing is destined to be the most effective form of advertising. TV has been for over half a century. All we are doing now is moving...
Google Quality Raters Guideline Updates and Online Businesses
In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content.
How To Approach Influencers and Earn Backlinks
Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business....Dancing With Google: How To Show Search Engines You Are Serious About Content
Google is serious about delivering quality content, so you should be too. According to the Big G’s bulky guidelines, business owners should be publishing content that is unique, informative and offers value to readers. The ultimate goal of Google and other search...The Facebook Paradox: Is Posting More Content For Organic Reach A Good Idea?
To combat the drop in organic reach on Facebook, marketers have started to post content more frequently. But does this strategy work, or could it damage your organic reach? Since Facebook slashed the number of followers to just 6%, marketers have been challenged to...Google’s Android Pay And What It Means For Online Businesses
The technology for making easy payments with smartphones has been around for several years now, but teething problems have put the mainstream off using them. Google Wallet certainly didn’t strike a chord with consumers. Apple Pay and Samsung Pay, both launched in the...Humanising Your Brand Is Key To Online Marketing
What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...Has Penguin Put You Off Backlinks? Here’s Why Guest Posting Is Still Worth The Marketing Effort
Backlinks were given a bad name due to malpractice within the SEO community. Black hat agencies were buying links to boost their client rankings and make a name – and a tidy fee – for themselves along the way. But as usual, Google sniffed out this sneaky “link...Which Social Media Networks Drive the Highest Traffic and Conversion Rates?
Some online companies are still finding their feet on social networks. And with so many to choose from in today’s virtual world, knowing which the best platform for your business can be a tricky trial and error exercise. So we thought we would put together some...
How to plan a content marketing strategy
The ultimate goal of SEO and content marketing is to rank higher in search engines so that your website is visible and in a position where you increase conversions. To increase conversions your content needs to be engaging. And to do that you need a content marketing...5 Tips To Attracting Relevant Traffic
Attracting traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Longtail...What Content Will Google NOT Rank?
When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...Expert Tips To Write Copy That Converts
Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...
Why You Need Specialist Writers And Influencers In Your Industry
To increase visibility online, companies and professionals need to build an online profile. This also enables you to position yourself as an expert in your field. However, in order to do that, writers need to publish content with established magazines in your industry...
Expert Tips To Grow Your Blog
Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...Google Makes It Even Harder For SME Marketers To Promote Content
In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build great content. Now it seems as though they are moving away from that idea to give established channels more visibility. The search engine recently launched a carousel...The New Strategy For Content Marketing On Facebook
Facebook is emerging as one of the best platforms for online businesses to leverage their brand. Despite likes and shares not counting towards your SERPs, new tools and algorithms threaten to muscle in on Googles dominance in the digital marketing world. Marketing on...Viral Content: What Can The Multi-Coloured Dress Teach Us About Viral Content?
Virtually everyone has heard of the infamous dress – it’s even got its own Wikipedia page. The entry reckons within a week of the image appearing, more than 10 million tweets had mentioned it. Achieving such astonishing virality would be a dream for digital marketers....How To Make Your Content Go Viral
It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...What Does “Value In Content” Mean And How Do You Achieve This?
For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers readers value. But what does value actually mean? Google stress that content offering unique and fresh ideas that give “value” to readers will rank better. However, to...