5 Ideas To Encourage User-Generated Content

5 Ideas To Encourage User-Generated Content

User-generated content (USG) is a cost-effective means of helping to attract organic traffic and improve SEO, and is a trusted source of information that can be used to attract a highly targeted band of customers. Part of the reason for this is, increasingly search...

What Content Will Google NOT Rank?

When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...

Expert Tips To Write Copy That Converts

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...
Expert Tips To Grow Your Blog

Expert Tips To Grow Your Blog

Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...

Tips For Elevating Content On Facebook

Last year, Facebook cut it organic reach down to just six per cent of your followers. That means that for every 100 Facebook friends, only six are receiving your content. The reason for this is because Facebook want to encourage business users to buy their paid...

How To Make Your Content Go Viral

It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...

The Role Of User Experience In Content Marketing

Talk about user experience in digital marketing and both design and functionality of a website will feature heavily in the conversation. But one topic that often gets overlooked is content – and this kind of neglect can cost you big when it comes to converting...

Will The Content Marketing Bubble Ever Burst?

Content marketing has become the biggest thing in the digital sector over the last half decade. Consumers don’t buy into the traditional advertising mediums like they used to and business owners have fully invested in content marketing after seeing the impact it has...

Diversify Your Content Strategy With Micro Content

Micro Content – Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to...