5 Ideas To Encourage User-Generated Content

5 Ideas To Encourage User-Generated Content

User-generated content (USG) is a cost-effective means of helping to attract organic traffic and improve SEO, and is a trusted source of information that can be used to attract a highly targeted band of customers.  Part of the reason for this is, increasingly search...
5 Things To Scrap From Your Content Marketing Strategy

5 Things To Scrap From Your Content Marketing Strategy

There is no doubt that content marketing is a major player in the quest for better SEO rankings. Get it wrong however, and you can negatively impact your SEO and subsequently throw money into a digital hole.  The opportunity cost on lost or missed visibility in search...

Is Your Content Underperforming? Consider Re-Optimising

If your content is underperforming, don’t give up on it too easily. But rather than investing time and money in fresh content, try reoptimising/rewriting your current content to make it more receptive to search engines and engaging for readers.

How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business....
The Art of Telling Stories in Branded Content

The Art of Telling Stories in Branded Content

Spinning a storyline through your brand marketing content is a growing trend in the digital sphere. Modern brands may be taking advantage of new technology to connect with their audience, but it is the ancient art of story-telling that is having the most impact on...

Story-Telling Is The Latest Content Marketing Strategy

Story-telling is an ancient art. When executed well, stories not only engage and entertain readers, but also leave a lasting impression in their mind. Not every visitor to your website will be ready to buy immediately. They may just be browsing the web and stumble...

Brands And Bloggers – It’s A Collaboration Thing!

To increase online visibility and improve SEO rankings, it is essential to keep a blog. However, hiring someone to maintain your blog full-time or even part-time is not cost-effective, so the majority of companies choose to work with freelancers. This has obvious...

Does Your Content Resonate With Readers?

Not only does content writing challenge you to develop fresh and unique ideas, you also have to make an impression on your readers. Not easy, not every time anyway. So how can you write content that resonates with readers? By tapping into their desires, interests and...

Humanising Your Brand Is Key To Online Marketing

What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...

Collaborative Content: The New Approach To Online Marketing

Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea of brands collaborating on projects is not a new idea. The...

Why Online Businesses Need A Content Marketing Strategy

The ultimate goal of SEO is to rank higher in search engines so that your website is visible and in a position where you increase conversions. And to do that you need a content marketing strategy. Which can be complicated – especially if you have a limited budget. The...

How to plan a content marketing strategy

Your content strategy plays a vitally important role in your overall digital marketing campaign. It is therefore equally important that you put together a solid content strategy that will hold and help you achieve your goals. We will not lie to you, putting a content...

Using Admin To Publish Content On WordPress Is Not A Good Idea

Have you noticed how many blogs publish content under admin? What do you make of it when you see that? It probably goes unnoticed right! That may be the case for you, but not for everyone. There are a couple of very good reasons why publishing content is not a good...

Is Your Industry Boring? How to Develop Engaging Content

It must be disheartening for marketers of dull industries to be told they should be publishing blog content. What can you write about floor tiles that is going to pique interest? But even writers of products and service industries that are considered boring can still...

10 Questions To Ask A Content Writer

You know you need a blog for your online business, but you are not sure what to write, right? Maybe you are not confident in your writing ability, or perhaps you just don’t have time to maintain a blog. If any of the above ring true you need to hire a content writer....

How To Craft Blog Articles With Link Value

Google is all about links. They want to identify the best quality sites and judge the response towards content to grade whether it offers value or not. At the moment their best tool to measure these verticals are by using links. The link metrics used by search engines...

5 Tools To Help Improve Content Marketing Results

In today’s digital environment, content is the marketer’s weapon of choice in the battle for consumer attention. But content curation and all the shebang that comes with it can sometimes feel like flogging a dead horse. Creating content, engaging with your audience on...

Expert Tips To Write Copy That Converts

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...

The Dos and Donts of Working With Bloggers

Bloggers used to be the butt of office jokes – but things have changed. A good blogger with a strong army of followers can be very influential marketing tools, and can realistically increase your conversions. Having said that, finding the right bloggers is not always...

Top Brands Improving ROI On Content Marketing

Content marketing has become the weapon of choice amongst top brands. According to research, 43% of companies are winning on their content ROI whilst 80% of marketers said they will be investing more on content in 2015. Whereas content has been a major factor in...

Need Help Writing Blog Content? Here’s A Simple Formula

So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially, search engines are looking for publishers that provide...

10 Headlines That Improve Customer Engagement

The phenomenal amount of content posted on the internet everyday makes customer engagement a challenge. According to experts, eight out of ten people will read an average headline, but only two in ten will click on it. So how do you make headlines clickable? Draw on...

Why You Need Specialist Writers And Influencers In Your Industry

To increase visibility online, companies and professionals need to build an online profile. This also enables you to position yourself as an expert in your field. However, in order to do that, writers need to publish content with established magazines in your industry...

Expert Tips To Grow Your Blog

Successful content marketing campaigns rely on your ability to attract traffic to your blog. It is therefore worth your while to invest time, and if needs be money, to grow your blog using tried and proven tactics. This is how the experts do it. Create traffic If you...

Is Google+ Any Better For Marketers Since The Stream/Image Split?

Earlier this month, Google officially split its social media network into streams and images. According to VP of product Bradley Horowitz, the company is looking to “We’re trying to do something broader that helps people communicate wherever they are using...

Are You Breaching Copyright Laws?

Content marketers beware! Hungry lawyers are gathering in packs. Over the last several years, thousands of website owners have received legal letters from stock image companies like Getty Images and Corbis accusing them of being in breach of copyright infringement....

Google Makes It Even Harder For SME Marketers To Promote Content

In 2012, Matt Cutts said Google wanted to “level the playing field” for webmasters that build great content. Now it seems as though they are moving away from that idea to give established channels more visibility. The search engine recently launched a carousel...

4 Things To Avoid In A Content Marketing Campaign

Content marketing is the leading strategy for online business owners. However, with Google algorithms changing the landscape of SEO, the rules for content marketers keep changing. The reason for the changes is because marketers are using techniques that fall outside...

How To Make Your Content Go Viral

It is the dream of every marketer and business owner to create a piece of content that goes viral. But what are the secret ingredients of shareable content when you are on a shoe-string budget and unable to pay stars to appear in your advertisements. Of course, there...

UK Marketers Losing Faith In Content Marketing

A report published by the Content Marketing Institute (CMI) indicates that content marketers in the UK were less effective in 2014 than the previous year. The annual report shows that only 42% of content marketing professionals confirmed their campaigns had been...

What Does “Value In Content” Mean And How Do You Achieve This?

For webmasters and SEO agencies, there is a lot of focus on providing unique content that offers readers value. But what does value actually mean? Google stress that content offering unique and fresh ideas that give “value” to readers will rank better. However, to...

Your Website – Your Industry Magazine

The rise of digital media has seen a decline in print-based magazines. Industry leaders do not envisage an end to this transformation, especially now readers can access material online using mobile devices. The reason for the decline in print sales is simply because...

Content Marketing: Telling The Story of Your Brand

Search engines and SEO marketers keep telling webmasters to upload quality content. But how can you define what quality content actually is? Search engines define quality as content that “is fresh and engaging.” This doesn’t really tell you a great deal, but one...

Why Getting Your Content Marketing Strategy Right Is Crucial To ROI

In the last few years, content marketing has become the advertisers leading strategy – yet not all online business owners are having the success they expected. The main reason for this is because they do not have a realistic content marketing strategy. Publishing...

Why Your Next Blog Writer Should Be A Marketing Buff

To create a successful blog you need two things: a top writer who can produce quality and a marketing mind to connect it with a target audience. Which means the writer and marketer need to work in perfect sync to take content fro the planning stage to published blog...

Is There Such A Thing As Safe Content Syndication?

Content syndication is still a core practice of many SEO agencies and website owners. Google algorithm updates have made it a dangerous territory and you’ll find a number of marketers steer clear of it altogether. The obvious question that many business owners...

Best Free Tools And Resources For Content Marketing

Whether you’re a marketer yourself or a business owner that wants to know more about the art of content marketing, there are a wealth of free tools out there to make life easier. As technology and user habits evolve this industry moves at a rapid pace to keep...

The Role Of User Experience In Content Marketing

Talk about user experience in digital marketing and both design and functionality of a website will feature heavily in the conversation. But one topic that often gets overlooked is content – and this kind of neglect can cost you big when it comes to converting...

What Content Does Your Audience Really Crave?

As businesses invest more into content marketing the competition heats up and you have to raise your game. If you’re serious about converting sales from your content you can only get away with following the same old strategy for so long. Before you know it...

Why Video Content Leads The Way In Lead Generation

Video content has fast become the king of online lead generation and new research from Software Advice highlights the benefits for B2B marketing. Not only is video the most widely used form of content in the sector, but it’s widely cited as the best way to...

It’s Time To Take Your Audience On A Journey

Business owners have been investing in content for quite some time now – something that looks set to increase as we move into 2015. However, the majority of content is still underperforming and small business owners in particular are missing a trick. SEO appears...

5 Tools To Help You Break Into Video Content

As the web becomes a more visual place for everyone, video content is the premium option for engaging your audience quickly and more effectively. The trouble with video content is it sends shivers down the spines of businesses owners on a tight budget. The general...

Will The Content Marketing Bubble Ever Burst?

Content marketing has become the biggest thing in the digital sector over the last half decade. Consumers don’t buy into the traditional advertising mediums like they used to and business owners have fully invested in content marketing after seeing the impact it has...

What Are The Most Important Metrics For Content Marketing?

To measure the effectiveness of your marketing campaign, make improvements and increase your ROI you need to track key metrics. These valuable stats tell you where your efforts are paying off and where your weaknesses are. But to turn this into better performance and...

Diversify Your Content Strategy With Micro Content

Micro Content – Content Marketing Strategy If you keep in touch with the latest content marketing trends you will probably have come across the term micro-content on a number of occasions. Just in case you are new to the concept, micro-content normally refers to...