Content Marketing Guide

Content Marketing Guide

Content Marketing for 2019 – Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too...
Social Media Marketing Guide

Social Media Marketing Guide

Social media marketing can be a bit hit and miss if not implemented with some kind of strategy and clearly defined tactics.  By that, we mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are...
WordPress and SEO

WordPress and SEO

Whilst the subject of WordPress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways.  We often see WordPress sites which have been built and the developers presume the site is...
New Website Launch and SEO

New Website Launch and SEO

Get your New Website SEO Right First Time Contents Get your New Website SEO Right First TimeWebsite Structure, Design And Trust MatterTrust factorUser ExperienceWhat makes a good user-experience?Visual elementsLess is moreWebsite structurePage speedClean...
Website UX Guide

Website UX Guide

Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer.   Improving website...
App Store Optimisation Tips

App Store Optimisation Tips

  Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in...
Local Search Guide

Local Search Guide

Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients...
HTTPS and SEO

HTTPS and SEO

HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
PPC Strategies For Beginners & Mistakes To Avoid

PPC Strategies For Beginners & Mistakes To Avoid

Getting started with PPC – Some tactics and background for start-ups and beginners To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and...
Are You Making These eCommerce Mistakes?

Are You Making These eCommerce Mistakes?

Reports indicate that online spending is set to continue over the next few years. According to Statista, global retail e-commerce revenues are predicted to grow to 4.88 trillion US dollars in 2021, which is almost double the figures from 2017 (2.3 trillion US...
What Ranking Factors Should You Concentrate On?

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...
User Explorer Reports in Google Analytics

User Explorer Reports in Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram’s business model is a philosophy to help brands engage with their audience on a deeper level using visual content – which is...
Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...
Voice Search And SEO

Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple’s voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the...
How Social Media Is Evolving Customer Service

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections – to the right people. And now Linkedin has developed a publishing platform, not only can...

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

Leverage PCC Conversions With Google Buy Button

Google recently launched a “buy button” to rival Amazon’s “one-click” feature…but how will it help retailers leverage their products and increase conversions? The new feature is called “purchases on Google” and is designed to make the purchasing process easier for...
Improve SEO With These Deep Linking Tips

Improve SEO With These Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings by helping with your SEO (if carried out in a non-manipulative manner) and enhance your authority.  We’re not fans of manipulating link...

Will Google Rivals Improve Search?

Google is the number one undisputed search engine – for now. But how much longer will the Big G reign the game? A host of rival search engines have emerged in the last few years, and as users, marketers and webmasters become increasingly frustrated with Googles...

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...