Voice Search Statistics 2018

Voice Search Statistics 2018

Voice search is dramatically on the increase and according to Comscore it’s anticipated by 2020 50% of search queries will be voice driven (Comscore, 2017).  In addition to the Comscore voice search prediction there’s a whole host of other support for this...
Content Marketing Guide For 2018

Content Marketing Guide For 2018

Content Marketing for 2018 – Fresh Approaches Collaborative Content Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too...
Social Media Marketing Guide

Social Media Marketing Guide

Social media marketing is a bit hit and miss don’t you think? By that, I mean, it’s a hit for some and a miss for others. So you have to ask yourself, if social media channels are not working for you, are you doing it right? It may just be that you haven’t given your...
WordPress and SEO

WordPress and SEO

Whilst the subject of WordPress and SEO is vast we wanted to at least get started with a few pointers to help you get off the ground with a few takeaways.  We often see WordPress sites which have been built and the developers presume the site is...
New Website Launch and SEO

New Website Launch and SEO

Get your New Website SEO Right First Time Contents Get your New Website SEO Right First TimeWebsite Structure, Design And Trust MatterTrust factorUser ExperienceWhat makes a good user-experience?Visual elementsLess is moreWebsite structurePage speedClean...
Website UX Guide

Website UX Guide

Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...
App Store Optimisation Tips

App Store Optimisation Tips

  Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in...
Website Speed SEO and HTTP2 Guide

Website Speed SEO and HTTP2 Guide

Website Speed and SEO Website speed and SEO go hand in hand.  Google have announced that as of July 2018 there will be a ranking boost available on mobile for faster sites over slower ones.  Now the mobile-internet revolution is in full throttle and continuing to...
Local Search Guide

Local Search Guide

Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients...
HTTPS and SEO

HTTPS and SEO

HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
PPC Strategies For Beginners & Mistakes To Avoid

PPC Strategies For Beginners & Mistakes To Avoid

Getting started with PPC – Some tactics and background for start-ups and beginners To boost sales it is not unusual for small businesses to paying for advertising through Google Adwords. Also known as pay-per-click (PPC), the technique gives your ads and...
Are You Making These eCommerce Mistakes?

Are You Making These eCommerce Mistakes?

Ecommerce SEO mistakes have potential to be very costly.  Consumer confidence is growing with online commerce platforms, and now social media sites and Google have introduced instant buy buttons for mobile users, it is easier than ever for consumers to make an...
What Ranking Factors Should You Concentrate On?

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...

User Explorer Reports in Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram’s business model is a philosophy to help brands engage with their audience on a deeper level using visual content – which is...
Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...
Voice Search And SEO

Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple’s voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the...
How Social Media Is Evolving Customer Service

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections – to the right people. And now Linkedin has developed a publishing platform, not only can...

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

Leverage PCC Conversions With Google Buy Button

Google recently launched a “buy button” to rival Amazon’s “one-click” feature…but how will it help retailers leverage their products and increase conversions? The new feature is called “purchases on Google” and is designed to make the purchasing process easier for...
Improve SEO With These Deep Linking Tips

Improve SEO With These Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings by helping with your SEO (if carried out in a non-manipulative manner) and enhance your authority.  We’re not fans of manipulating link...

Will Google Rivals Improve Search?

Google is the number one undisputed search engine – for now. But how much longer will the Big G reign the game? A host of rival search engines have emerged in the last few years, and as users, marketers and webmasters become increasingly frustrated with Googles...

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

GIF Up: Add Personality To Your Brand On Social Media

The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to...

5 SEO Tips That Protect Your Long-term PageRank

When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which case, you want to ensure that your page rank is protected in the long-term. It has become custom for some digital marketing agencies to promise quick results in order to...
How To Write For Search Engines

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. Despite Google claiming the Hummingbird algorithm can understand the context of...

Why Digital Marketing Needs Collaboration

Digital marketing is essentially a creative field, and like any large scale artistic production, requires the influence of multiple skillsets. Promoting your business online therefore requires collaboration. It is impossible for one person to proficiently undertake...

What Content Will Google NOT Rank?

When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know...

It’s time To Cull Your Facebook ‘Friends’

Ever since Facebook took the decision to limit the amount of followers that receive your content, reaching your audience has become a problem for small businesses and freelancers. The resulting strategy is to cull “friends” that are not actively engaging in your...

How Does Social Media Affect Your Search Rank?

Search engines may not rank interaction on social media networks, but using platforms like Facebook, Twitter et al does influence search standings. Given Google, Bing and Yahoo! intend to promote websites that produce engaging content. It may come as a surprise that...

How To Track Revenue In Social Media Networks

Social media marketing is a great way to pull visitors to your site, but without relevant data it is difficult to determine how much revenue you are generating from social channels. Basic data analysis allows you to measure traffic and even analyse which titles are...

Google Algorithm Updates – When Will It Ever End?

To the digital marketing industry, Google algorithm updates have become a tense event akin to a political election or the choosing of the next pope. There is often black smoke, but with little to celebrate. Because of bad practices within the SEO industry, Google has...

New To Digital Marketing: Key Tips For Start-Ups

Digital marketing can appear pretty daunting to newcomers. It seems quite exciting at first doesn’t it? Then you start reading about all the things you need to know and it’s confusing. Let’s change that. This is an easy-to-follow guide to digital marketing so that you...

Expert Tips To Write Copy That Converts

Driving traffic to your website takes patience and hard work. Converting buyers into browsers takes skill. If your website is not graced with copy that sells, there is little point having a website. It can sometimes be the case that striking the right balance with...

How To Establish Brand Identity On Social Media

Although social media is not strictly a sales platform, it is proving to be a powerful marketing hub where online businesses can raise their brand profile. Social networks such as Facebook, Twitter and Snapchat enable online businesses to stress a unique value...

How To Build Links Without Risking Google Penalties

Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to...

What Are Google Knowledge Cards?

What is a Knowledge Card? In 2011, Google issued a patent describing Knowledge Cards. In 2015, we are already starting to see them appear in search results.  Many in SEO are now utilising the use of The Google Knowledge Graph in their strategies. In short, a knowledge...

What Is Pull Marketing And Does It Work?

Traditional marketing strategies focus on raising brand awareness, but since the internet provided the platform for businesses to become publishers, brands are trying to pull in customers through various digital strategies. Pull marketing is becoming a growing trend...

Link Building Advice – From Search Engines

Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing...

PPC News: Verify Contacts Numbers For Adwords

You may remember Google launched a call-only feature in their Adwords account earlier this year. Well, now they are asking companies to verify the numbers prospects have to call. If you are not familiar with the call-only feature in Adwords, it is simply an option for...

Quality of Citations Not Quantity Improve Search Results

Research conducted by BrightLocal over the last couple of years found that online marketers say search engines give quality of citations rather than quantity of citations precedence in search results. The Expert Citation Survey identifies 70 per cent of participants...

Why Do Financial Advisors Still Resist Social Media?

A recent piece in the New York Times discusses how social media and online marketing affect financial advisors. To be precise, it quotes Mitchell S. Rock, a senior vice president at Morgan Stanley. He’s an advocate of social media, saying it helps get ideas in...

Leveraging The Friday Feeling With Digital Marketing

Back in the 1990’s, Cadbury picked up on the Friday Feeling, using it in its celebrated Crunchie advert. The Friday vibe is one of happiness, positivity and the hint of some time with family and friends. There is money to be made from using marketing to evoke...

Improving Your Online Reputation In 5 Steps

Reputation is a pretty big deal in business, especially in the virtual world. Customers want to be assured they are dealing with reliable professionals and to guarantee this search engines demand trust and authority in their rankings. Building a reputation online is...
Expert Tips To Grow Your Blog

Expert Tips To Grow Your Blog

Need Help Writing Blog Content? Here’s A Simple Formula So you’ve conceded to the fact you need to launch a content marketing campaign and have got yourself a blog. But how do you go about creating “quality” content? Let’s start by defining “quality”. Essentially,...

New to SEO? Six Month Strategy For SME’s

SEO can be daunting for small businesses entering the world of digital marketing for the first time. Expectations are high, and quite often unrealistic, and your strategy feels like you have a mountain to climb wearing flip-flops. It helps to have some understanding...

What Do The Experts Say About Marketing On Twitter?

Marketers cannot underestimate the power of social media marketing. Twitter is a prime example. However, it can be frustrating when you do not get results. Believe it not, but tweeting has etiquette. The first thing to realise is that you will not become a Twitter...
Creating and Using Paid Video Ads

Creating and Using Paid Video Ads

Video is becoming increasingly popular with marketers and consumers. Short, snappy promotional ads are easier to digest and provide more entertainment from end users. And with a growing number of platforms hosting video format, marketers have more options than ever....

How To Optimize The Backlink Structure Of Your Website

Backlinks are rated highly by search engines and will rank websites with a high number of inbound link higher in search rankings. Optimising your website to receive backlinks then should be given priority in your SEO strategy. The problem web owners have is that...