Social Media Marketing Guide

Social Media Marketing Guide

Trying to reach an audience only through organic search results leaves gaps in your potential reach and marketers should look for alternative solutions to gain maximum visibility online. 92% of marketers Say Social Media Is Important For Business According to...
WordPress and SEO

WordPress and SEO

XML Sitemaps and WordPress Since Google launched the Panda algorithm, it has become more critical for content publishers to confirm they are the original creators of the content on your website and to also signal which are the most important web pages within their...
New Website Launch and SEO

New Website Launch and SEO

It’s natural to make mistakes with SEO when you carry out a new website launch. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical and architectural mistakes can be costly for the long term as you really do...
Google Panda – What Does It Mean For Your SEO?

Google Panda – What Does It Mean For Your SEO?

What Is Google Panda? Google rolled out its attack on content spam with the introduction of Google Panda. It became clear the update was a significant one – not least for a number of news and press release sites. PR Newswire made a lot of the Panda headlines,...
Website UX Guide

Website UX Guide

Providing Website Customers With Good User Experience The development of digital media across multi-channel platforms enable brands to enhance user experience. Yet many online businesses concentrate on the product rather than the customer. Improving website user...
App Optimisation Tips

App Optimisation Tips

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it...
Website Speed SEO and HTTP2

Website Speed SEO and HTTP2

Fast Is The Only Speed Now the mobile-internet revolution is in full throttle and continuing to accelerate even further, fast load times for all sites, and particularly when seeking visitors on mobile devices, are crucial. Recent research by Doubleclick by Google into...
Local Search Guide

Local Search Guide

Local SEO For Your Business – Where To Start?? Local SEO has changed the search landscape and given smaller business a shot at outranking big competition. However, local search optimisation isn’t just for smaller businesses and any firm that welcomes clients...
HTTPS and SEO

HTTPS and SEO

HTTPS - What Is All The Fuss About? HTTPS is part of internet security online HTTPS uptake is growing. Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web...
3 PPC Strategies Beginners Should Try

3 PPC Strategies Beginners Should Try

Paid advertising campaigns can burst a hole in your budget if you’re not careful, but with a little practice you could master the basics yourself which should at least get you up and running as a startup. PPC campaigns do require some expertise – plus practice...
5 Ideas To Encourage User-Generated Content

5 Ideas To Encourage User-Generated Content

User-generated content (USG) is a cost-effective means of helping to attract organic traffic and improve SEO, and is a trusted source of information that can be used to attract a highly targeted band of customers. Part of the reason for this is, increasingly search...
Are You Making These eCommerce Mistakes?

Are You Making These eCommerce Mistakes?

Ecommerce SEO mistakes have potential to be very costly.  Consumer confidence is growing with online commerce platforms, and now social media sites and Google have introduced instant buy buttons for mobile users, it is easier than ever for consumers to make an...

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...

Google Add User Explorer to Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three...
Instagram Marketing Guide

Instagram Marketing Guide

Instagram is a powerful brand engagement network, with a user base that is growing at an incredible rate. At the core of Instagram’s business model is a philosophy to help brands engage with their audience on a deeper level using visual content – which is...

Paid Search, Paid Social or Both?

Google, Facebook and other ad publishers provide powerful platforms for marketers. Paid search is achieving incredible results for online businesses, but which PPC campaign will most benefit your business? The introduction between paid social and paid search has...
Guide to Google AMP and SEO

Guide to Google AMP and SEO

Google is intent on delivering improved performance for mobile users. The next logical step to the company’s mobile-first-approach is Accelerated Mobile Pages (AMP). The key driver behind AMP is to increase page speed for mobile users. The search engine giant aims to...

What Online Marketing Formats Do Consumers Most Trust?

Earning the trust of customers has always been a key challenge for businesses. And the internet has arguably made the challenge even more difficult. But it also provide you with more opportunities to take plaudits. A great website may give you an online presence that...
Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.

PPC Versus Organic SEO Search

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

New AdWord Tools for Mobile Apps

A new tool for AdWords will make it easier for marketers to track ad campaigns on mobiles according to Google. The California-based search giant has partnered with 20 new advertising networks to offer a comprehensive service. The sophisticated upgrade enables...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...

4 Ways To Improve Your Online Credibility

Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online stores. So before you can improve your search engine rank and convert browsers into buyers, you...
Voice Search And SEO

Voice Search And SEO

Voice Search Will Impact SEO Voice recognition has moved on from the early Siri days and gained a lot of credit in recent years. The early versions of Apple’s voice technology came across as a bit of a gimmick, but the iOS feature has come a long way over the...

Google Now On Tap: Will Predictive Search Help Marketers?

Search just got smarter – apparently! According to Google at least, but they said that about Hummingbird. Yet, Now On Tap is thought to be the real deal and will provide answers related to the users actions rather than matching keywords in search terms. Google Now On...
How Social Media Is Evolving Customer Service

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

4 Tips For Social Media Marketing On Linkedin

For B2B professionals, Linkedin is arguably the social network to be. The growing number of professional service providers are reaping the rewards of instant connections – to the right people. And now Linkedin has developed a publishing platform, not only can...

How Online Consumers Feel About Personalisation

Online marketers are focusing on humanising their brand and personalising their service. But how do consumers really feel about a personalised retail experience? A recent survey by Accenture shows there are conflicting interests about how personal brands are. Although...

Competitive Tools To Help you Get Ahead In AdWords PPC

Google is improving its Pay-Per-Click (PPC) service consistently. The latest tools including in AdWords help marketers to be even more competitive in the market and raise your online visibility. But despite Google’s power tools there are a string of third party tools...

Leverage PCC Conversions With Google Buy Button

Google recently launched a “buy button” to rival Amazon’s “one-click” feature…but how will it help retailers leverage their products and increase conversions? The new feature is called “purchases on Google” and is designed to make the purchasing process easier for...

Don’t Be Fooled By Limited Budget Messages in AdWords

Large corporations word their adverting to provoke customers into action. Google is no exception. As AdWords is their primary product, PPC campaigners should be careful of what you invest in. An example we noticed recently was the lightbulb box notification that...
Improve SEO With These Deep Linking Tips

Improve SEO With These Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings by helping with your SEO (if carried out in a non-manipulative manner) and enhance your authority.  We’re not fans of manipulating link...

Will Google Rivals Improve Search?

Google is the number one undisputed search engine – for now. But how much longer will the Big G reign the game? A host of rival search engines have emerged in the last few years, and as users, marketers and webmasters become increasingly frustrated with Googles...

Pros and Cons of Purchasing on Google

Google recently launched a buy button to help make mobile shopping easier. Although the service is still in beta testing, retailers are asking questions as to whether “Purchasing on Google” will benefit their online stores. For the time being, the service is not going...
How Paid Search Is Becoming A Branding Strategy

How Paid Search Is Becoming A Branding Strategy

When Google first launched Adwords it was used solely as a tactic to accompany SEO. But as paid search has evolved, online companies are recognising the value of using PPC as a branding strategy. The fact of the matter is paid search is a powerful marketing tool. It...

Pinterest Streamline Image Search

Pinterest has made some useful changes recently; an improved search facility with built-in spell checker and the addition of trending topics. The trending topics is only available in the US at the moment, but is likely to be launched worldwide if beta-testing proves...

Is Google Buy Button Beneficial To Online Retailers?

Google recently announced the launch of a new “Buy Now” button which will enable consumers to purchase merchandise from participating retailers instantly. We can’t tell you exactly when the new feature will be launched other than it is “imminent” – according to the...

5 PPC Mistakes To Avoid

The majority of advice you read about PPC marketing is about what you should do. But we like to be different so thought we would explain which paid advertising strategies do not work. After all, advice about potential paid ad pitfalls is just as valuable as proven...

Facebook Retailer Beacons Available For Free

Facebook recently announced it will be expanding its Place Tips program and launching retailer beacons free of charge. The feature could help small businesses extend their visibility across the social media network. Retailer beacons alert Facebook users in the...

How The Top Brands Are Mastering Social Media Marketing

Social media networks have taken on a leading role in online marketing. Yet social was never intended to be an advertising platform, which can pose a problem for brands. So how are the top brands mastering social media marketing? CEO of Boom and co-author of Success...

Are You Missing Opportunities For Lead Generation?

The online marketing game can be a little tricky until you get used to it. The best approach to make is to forget you are online and approach customers visiting your virtual store in the same manner you would if they came into your physical place of work. Your website...

GIF Up: Add Personality To Your Brand On Social Media

The importance of using images and animated videos is apparent in online marketing. According to Rhythm & Insights, animated GIFs improve ad engagement by 22 per cent and there are loads of other eye-opening statistics that indicate the benefits video can have in...
Facebook Add Deep Links In Mobile Ads

Facebook Add Deep Links In Mobile Ads

Facebook is pushing its paid ad subscriptions by adding deep links to app installations. The service allows advertisers to steer mobile uses to specific pages. The feature works by downloading a mobile app ad inside Facebook and directing it to a specific product page...

Optimising For Search On Amazon

Amazon is the nets largest eCommerce site and offers great opportunities for merchandisers. However, with such stiff competition, gaining visibility in the search results can be difficult, especially for sellers that are new to the platform. The eCommerce podium...

Why You Need To Remove Low Quality Links Pointing To Your Site

Links pointing to your website from sources with low quality trust and authority scores have a negative effect on your page rank. The cause may be due to your SEO agency using black hat tactics to accrue inbound links or the links could be spam. However, that does not...

Facebook Adds Carousel Format To Mobile

Facebook announced last week that it is adding the carousel ad format to mobile platforms. The social media network launched the feature for desktops last year and it proved to be a huge success. According to official statistics, carousel images with embedded links in...

How To Get The Most From Facebook Ads

Now that Facebook is pushing paid advertising, it’s time marketers changed their social media strategy. So if you are going down the paid ad route, what tactics should you use to get the most bang for your buck? Targeted audience You would be surprised by the number...

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to...