Google I/O 2017 Key Takeaways

Some exciting developments came out of the annual Google i/O developer conference held in San Jose recently. Our contributor Matthew Pyke summarizes some of the key takeaways: VPS (Visual Position System For a long time now, GPS systems have been able to take us from...

Is Your Website Security HTTPS?

HTTPS – What Is All The Fuss About? HTTPS uptake is growing.  Although the internet is amazing for many reasons, one of the negative aspects of the online sphere is security. It is a priority for search engine companies and web browsers together with a host of...

3 PPC Strategies Beginners Should Try

Paid advertising campaigns can burst a whole in your budget you could do without. And paying experts to manage your sponsored ads for you can turn your stomach by the end of the month. So if you want to save a few quid, why not try having a dabble with AdWords...

Which SSL Certificate Is Best For Your Business?

Data security is a serious issue for website owners. And with the rise of cybercrime posing a threat to online businesses, it is important to take the correct measures to protect sensitive business data. This is particularly the case for online businesses that receive...
5 Ideas To Encourage User-Generated Content

5 Ideas To Encourage User-Generated Content

User-generated content (USG) is a cost-effective means of helping to attract organic traffic and improve SEO, and is a trusted source of information that can be used to attract a highly targeted band of customers.  Part of the reason for this is, increasingly search...
5 Things To Scrap From Your Content Marketing Strategy

5 Things To Scrap From Your Content Marketing Strategy

There is no doubt that content marketing is a major player in the quest for better SEO rankings. Get it wrong however, and you can negatively impact your SEO and subsequently throw money into a digital hole.  The opportunity cost on lost or missed visibility in search...

Are You Making These eCommerce SEO Mistakes?

Ecommerce SEO mistakes have potential to be very costly.  Consumer confidence is growing with online commerce platforms, and now social media sites and Google have introduced instant buy buttons for mobile users, it is easier than ever for consumers to make an...

What Are hreflang Tags And Does Your Business Need Them For SEO?

Online marketing enables businesses to open their virtual shop doors to the world. Our advice to business owners that can feasibly attract international clientele is: don’t forget to include hreflang tags. If you need to brush up on why hreflang tags are important,...

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content...

Is Your Bounce Rate Restricting Conversions?

If you are not generating leads, attracting search traffic and scoring the conversions you had hoped from your online business, a good place to start your investigation to resolve this is in your google analytics ‘bounce rates’.  This Google Analytics...

Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to...

5 Website Usability Issues That Lose Customers

User-experience is a major issue for consumers and online business owners. If customers cannot find want they are looking for quickly and easily, they will leave your website and look elsewhere. Your competitors. To avoid missing out on a sale and the potential to...

Google Launch Mobile Friendly Test Tool For Small Businesses

Google launched a new mobile friendly testing tool at the beginning of June. Aimed at small business owners, the testing tool enables you to determine how user-friendly your website is on mobile devices. Don’t panic, the tool is easy to use. All you have to do is...

How Does HTTP2 Affect Your SEO?

HTTP/2 has been a godsend for SEO. The protocol effectively improves browser-server communication which subsequently reduces load times and improves the performance of your website. All this points towards a better user-experience. If you are not already supporting...

Is Your Content Underperforming? Consider Re-Optimising

If your content is underperforming, don’t give up on it too easily. But rather than investing time and money in fresh content, try reoptimising/rewriting your current content to make it more receptive to search engines and engaging for readers.

Google Add User Explorer to Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

5 Important Google Analytic Metrics To Look At

The importance of Google analytics should not be underestimated. The data you can pull from this free tool is SEO gold when it comes to tweaking your digital marketing engine. As search technology becomes more sophisticated, specific data analytics become evidently...

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three...

How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business....

Instagram Set To Launch Feed Algorithm

As social media networks continue to evolve, Instagram recently announced it will be adding an algorithm that will determine what content appears in your feed. The free ride is over. So should businesses worry that marketing content will not reach their audience? If...

Is Advertising on Instagram Right For Your Business?

There are over 75 million users bouncing in and out of Instagram on a daily basis. The photo-sharing social network is no longer just an iOS-only app, but a major marketing platform. But it’s not for everybody! At least, this is the general perception – or it...

Focus On Content, But Don’t Lose Sight Of Technical SEO

There is a focus on content in the digital marketing sphere. And not without good reason. Content attracts readers, drives traffic, raises your online profile and improves search engine rankings. But there is little point in creating quality content if the technical...
How To Make Your Website Trustworthy

How To Make Your Website Trustworthy

Earning trust from search engines increases your visibility in search results. Raising your game to earn trust from customers will increase conversions. Trust and authority is high on the list of priorities for both consumers and search engines. If your web presence...
The Art of Telling Stories in Branded Content

The Art of Telling Stories in Branded Content

Spinning a storyline through your brand marketing content is a growing trend in the digital sphere. Modern brands may be taking advantage of new technology to connect with their audience, but it is the ancient art of story-telling that is having the most impact on...

How To Make The Best Use of Footers In Your Web Design

The purpose of a website is to communicate your brand, product and services to customers. And to do that, you should be using as much retail landscape as possible without overcrowding screens. It’s surprising how many companies do not make good use of the footer...

Paid Search, Paid Social or Both?

Google, Facebook and other ad publishers provide powerful platforms for marketers. Paid search is achieving incredible results for online businesses, but which PPC campaign will most benefit your business? The introduction between paid social and paid search has...

Save Your Adwords Budget With These 5 Local SEO Tips

Your budget for a Google AdWords campaign can quickly disappear. Especially small businesses competing against firms that can afford to spend more on primary keywords. But rather than trying to reach an audience on a national level, nurture you budget by scaling your...

Social Media in 2016 Where Will Your Audience Go?

With Facebook Messenger and Snapchat using popularity, social network users are looking towards other apps to access content, engage with brands and find entertaining videos to share. The big hitters are still batting the ball out the park, but user behaviour is...

Good UX is a Team Effort

User-experience (UX) is one of the – if not THE – most important aspects of your website. Without solid information architecture users can easily navigate, don’t expect visitors to hang around. Yet the quarterly 2016 Digital Trends report compiled by eConsultancy and...

Why Online Businesses Cannot Ignore Video in Your Marketing Campaign

Video has made a major impact in the digital marketing arena over the last few years. Motion pictures are easily digested and according to statistics already accounts for 50% of mobile traffic. Consumers use their mobile phones more than any other device, and because...

What Online Marketing Formats Do Consumers Most Trust?

Earning the trust of customers has always been a key challenge for businesses. And the internet has arguably made the challenge even more difficult. But it also provide you with more opportunities to take plaudits. A great website may give you an online presence that...

What Can We Expect From The Impending Penguin Algorithm Update?

Google are planning another Penguin update. The good news for webmasters is that this update offers benefits rather than penalties.

A Tweet by Google’s trend Analyst, Gary Illyes back in October 2015, suggested the algorithm update would be launched by the end of the year. The company has since postponed the release, keen to ensure that it is ‘just right’ before full release into the wild.

Paid Ads v Organic Search – Which Is More Sustainable?

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

How To Make The Best UX Use of Footers In Your Web Design

The purpose of a website is to communicate your brand, product and services to customers. And to do that, you should be using as much retail landscape as possible without overcrowding screens. It’s surprising how many companies do not make good use of the footer...

Google Core Quality Update in January

It appears Google is continuing to roll-out its “core quality updates.” We noticed some movement in correlation to core keywords and a number of tools were reporting flux following the week ending Sunday 10th January and other SEO’s reported changes as well.

The digital marketing industry has been/is expecting a new Penguin update, and some commentators reported the update went live over the weekend, which is understandable given then long awaited and expected Penguin.

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.

Why Online Businesses Cannot Ignore Video in Your Marketing Campaign

Video has made a major impact in the digital marketing arena over the last few years. Motion pictures are easily digested and according to statistics already accounts for 50% of mobile traffic. Consumers use their mobile phones more than any other device, and because...

How Online Retailers Can Capitalise On The January Sales

You’re barely over the Christmas rush when the January sales hit. Then it’s all hands to the pump again. But this is the season to maximise your profits. But there is a lot of competition, let’s not forget that. So how can you make sure your business start the New...

The Pros and Cons of Mobile Web v Mobile Apps

Which Suits Your Business Better Now consumers are using mobile handsets to do everything and more than they can on a desktop internet, online businesses have a decision to make. Will your business perform better online with an app, a website or both? Search engines...

PPC Versus Organic SEO Search

PPC has become a major player in online advertising. It gives online businesses more visibility, drives traffic and increases conversions. But is it more sustainable than organic search? It’s no secret that search engines like Google et al make huge profits from paid...

The Importance of Building An Online Profile

Now that search engines have made it more difficult for businesses to rank in organic search results, marketers have to look for alternative solutions to gain maximum visibility online. Merely having a website and a couple of high-profile social media networks on the...

Story-Telling Is The Latest Content Marketing Strategy

Story-telling is an ancient art. When executed well, stories not only engage and entertain readers, but also leave a lasting impression in their mind. Not every visitor to your website will be ready to buy immediately. They may just be browsing the web and stumble...

Where To Start With Paid Marketing: Top Five Tips

Paid search can present a real challenge to marketers. Like most marketing campaigns, trial and error is necessary, but the difference with paid advertising is the platforms present you with crucial information that enable you to leap the hurdles earlier. The...

Upwardly Mobile: What Consumers Want From Business Websites

A recent survey conducted by HubShout revealed that 78 per cent of mobile users found new businesses on their phones and tablets. The news gives small businesses with an online presence a confidence boost. With a solid SEO campaign and well designed website, it is...

How Apps Are Replacing Site-Based Rankings In Search Engines?

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings?

Apparently so!

Apps have been rattling around for a few years now, and they are starting to make a noise.

With the onset of deep indexing in apps, it could be quite possible that by the end of 2016, search could take on an entirely new concept. It certainly gives online marketers something to think about!

Why It Is Important To Optimise Your Homepage

The Homepage is typically the most visited page of any website – therefore it needs to make a good first impression.
Search engines use a broad framework of search objectives to deliver websites that best fit the end-users description, so the better optimised your site, the more chance you have of being found.
But regardless of how visitors arrive at your site, they will take a look at your website to learn more about your business, content, products and offers. And to find out this information, they will navigate to your homepage.

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

What The Experts Say About Social Media Marketing

Social media is an important tool that allows online businesses to connect with customers and drive traffic. But not every company is achieving results from social networks. There is a code of conduct – social etiquette, let’s say. Knowing how to correctly use social...

Is Back-Linking Black Hat And Is It Dead?

Link building has gotten a bad name for itself over the last couple of years. Actually unruly SEO practices by black-hat digital marketers have earned link building a bad name. As a result Google launched Penguin and the algorithm does not take any prisoners....

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic...

Does Your Online Business Have Credibility? Tick Off This Checklist

Word-of-mouth is and always will be the best form of advertising. Online shoppers are more inclined to buy on recommendations from family, friends and peers. Consumers also trust reviews written by experts and other customers. Consumers need to be able to trust a...

6 Local SEO Tips

Successful online business owners recognise local SEO is essential. Although the www. promises an international audience, the majority of businesses rely on local customers to survive. Local SEO involves optimising your site so that it will show in search results...

New AdWord Tools for Mobile Apps

A new tool for AdWords will make it easier for marketers to track ad campaigns on mobiles according to Google. The California-based search giant has partnered with 20 new advertising networks to offer a comprehensive service. The sophisticated upgrade enables...

Are You Including Seasonality In Your SEO Projections?

Whether your business attracts customers online or offline, there is often a seasonal drop. Because of this marketers have to manage their advertising budget so spend is not wasted during low season. Businesses that are new to online marketing may not be fully aware...

Brands And Bloggers – It’s A Collaboration Thing!

To increase online visibility and improve SEO rankings, it is essential to keep a blog. However, hiring someone to maintain your blog full-time or even part-time is not cost-effective, so the majority of companies choose to work with freelancers. This has obvious...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but...

Does Your Content Resonate With Readers?

Not only does content writing challenge you to develop fresh and unique ideas, you also have to make an impression on your readers. Not easy, not every time anyway. So how can you write content that resonates with readers? By tapping into their desires, interests and...

4 Ways To Improve Your Online Credibility

Online marketing involves significant trust factors. Search engines have built Trust scores into their algorithms, and consumers what assurances before they buy from online stores. So before you can improve your search engine rank and convert browsers into buyers, you...

What You Need To Know About Google’s Knowledge-Based Trust Scores

Earlier this year, the New Scientist published an article announcing Googles plans to launch a “Trust Algorithm.” The Knowledge-based Trust score will report on how accurate information on the web is in an attempt to weed out false information. The proposed algorithm...

How Voice Search Is Changing SEO

With the development of voice activated assistance on mobile devices, search has become much easier for users. With Google keen to improve their service for mobiles, voice assistant technology could dramatically change SEO in the near future. Google encourages mobile...

Is Your Online Business Failing? 4 Tips For Success

Before you can expect your online business to succeed, you need a blend of the right ingredients. For the purpose of this article, we will assume you have laid your SEO foundations and the information architecture of your website provides a good user-experience. It...

Google’s Android Pay And What It Means For Online Businesses

The technology for making easy payments with smartphones has been around for several years now, but teething problems have put the mainstream off using them. Google Wallet certainly didn’t strike a chord with consumers. Apple Pay and Samsung Pay, both launched in the...

Google Now On Tap: Will Predictive Search Help Marketers?

Search just got smarter – apparently! According to Google at least, but they said that about Hummingbird. Yet, Now On Tap is thought to be the real deal and will provide answers related to the users actions rather than matching keywords in search terms. Google Now On...

Keywords Or Keyphrases: How To Improve Site Optimisation

In order to optimise your website for Hummingbird, not only to you need keywords, but also keyword phrases. Now Google’s sophisticated algorithms have a deeper understanding of search terms, they can find websites that match user intention more closely. Keyphrases,...

5 Mistakes To Avoid When Launching A New Website

It’s natural to make mistakes with SEO when you first launch a new website. Regardless of whether you are launching a site for the first time, or redesigning an existing website, technical mistakes can be costly. The good news is that any teething problems you...

Has Facebook Put A Bullet In Viral Marketing?

Social media has redefined the way in which we communicate with each other. For online businesses, dynamic social platforms have allowed them to extend their reach, raise awareness and drive traffic to their website. We also have social networks to thank for the rise...

Humanising Your Brand Is Key To Online Marketing

What do you think when you read typically-worded copy on a brand website? Is it not often the case that companies use business terms and corporate-sounding lingo? The language marketer’s use is designed to make them appear more business-like? Yes, we know you are a...

Avoid These Potential Legal Issues When Using Social Media Marketing

Marketers using social media run the risk of infringing legal issues that have a negative effect on you and your brand. And could seriously but a dent in your finances if you are ordered to pay damages. But don’t panic, there are no major concerns and you are probably...

5 Quick Fixes To Improve User-Experience

Google is all for user-experience right now – especially for mobile shoppers. But as a dedicated webmasters you should be considering the usability of your website on multiple platforms. When trying to map out the usability of a website in your head, you might think...

Collaborative Content: The New Approach To Online Marketing

Collaboration appears to be taking hold in creative communities at the moment. It’s only a matter of time before it becomes a fully-blown trend. Best hop on that boat now before it gets too crowded. The idea of brands collaborating on projects is not a new idea. The...

How Social Media Is Evolving Customer Service

Social media has already revolutionised the way online users stay digitally connected, share content and interact with one another. These dynamic networks have even helped online businesses to expand their reach and improve conversion. And now companies are finding...

Is Your Dodgy Website Design Limiting Conversions?

Buying products and services online has become integrated into our lives and consumers have more confidence giving their bank details to a faceless online business. But they are not daft enough to give their money to just anyone! As technology advances and new web...