In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content.
If your content is underperforming, don’t give up on it too easily. But rather than investing time and money in fresh content, try reoptimising/rewriting your current content to make it more receptive to search engines and engaging for readers.
f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.
Google are planning another Penguin update. The good news for webmasters is that this update offers benefits rather than penalties.
A Tweet by Google’s trend Analyst, Gary Illyes back in October 2015, suggested the algorithm update would be launched by the end of the year. The company has since postponed the release, keen to ensure that it is ‘just right’ before full release into the wild.
It appears Google is continuing to roll-out its “core quality updates.” We noticed some movement in correlation to core keywords and a number of tools were reporting flux following the week ending Sunday 10th January and other SEO’s reported changes as well.
The digital marketing industry has been/is expecting a new Penguin update, and some commentators reported the update went live over the weekend, which is understandable given then long awaited and expected Penguin.
When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.
Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings?
Apps have been rattling around for a few years now, and they are starting to make a noise.
With the onset of deep indexing in apps, it could be quite possible that by the end of 2016, search could take on an entirely new concept. It certainly gives online marketers something to think about!
The Homepage is typically the most visited page of any website – therefore it needs to make a good first impression.
Search engines use a broad framework of search objectives to deliver websites that best fit the end-users description, so the better optimised your site, the more chance you have of being found.
But regardless of how visitors arrive at your site, they will take a look at your website to learn more about your business, content, products and offers. And to find out this information, they will navigate to your homepage.
The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).
However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.