Dawn Anderson - Founder and International SEO and Web Marketing Consultant
Dawn Anderson is the founder of international SEO consultancy and digital marketing agency, Move It Marketing Ltd.
Dawn is also a lecturer on digital marketing strategy, Search engine marketing (SEM) and marketing analytics at Manchester Metropolitan University. Dawn lectures both digital marketing strategy students at Undergraduate level and International Fashion Promotion students at Undergraduate level. Dawn also supervises Post Graduate students undertaking dissertations for their Master of Science (MSc) in Digital Marketing Strategy at Manchester Metropolitan University.
Dawn is also an international conference speaker (UK, US, AUS, IT), covering advanced technical SEO and digital marketing topics. Dawn speaks at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London (UK) and San Jose (US)), MozCon (US) and State of Search (US).
She has been in SEO for 12+ years and works with leading brands providing digital marketing and SEO strategy across a number of sectors. Dawn has worked with brands from niches which include financial services, sports betting, ecommerce, lead generation, travel, lead generation and membership subscription websites, home insurance, fashion, home and garden retailers, furniture retailers, luxury drinks, hotels, consumer insights and more. She is also a Northern Digital, UK, EU and US Search Awards Judge as well as a UK Content Marketing Awards Judge and UK Biddable Media Judge.
Dawn is qualified in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy).
Dawn is also a Fellow of The Institute of Digital Marketing (FIDM)
Dawn is also an SEO Bootcamp Workshop trainer for General Assembly and Search Marketing Expo, as well as The Talk of Manchester workshops.
Dawn also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital and Smart Insights.
In addition to providing ongoing SEO consultancy for brands and startups, Dawn also undertakes advanced forensic technical SEO audits, leaving no stone unturned. She has researched and presented at many conferences on advanced technical SEO topics and digital marketing strategy. Dawn also contributes regularly with webinars on search marketing.
Dawn's past conference presentations can be found on Slideshare.
Ali Bishop - PR Consultant
Ali Bishop is a highly experienced Communications Consultant with a demonstrated 15 year history of working in the marketing and public relations industry.
Alison is highly skilled in marketing management, event management, online and offline content ideation and marketing and influencer marketing.
Alison Bishop is a strong media and communication professional with NCTJ and Chartered Institute of Marketing qualifications (CIM).
Alison Bishop has worked with leading brands across a number of sectors including the food, travel, auto, and finance industries.
Alison specialises in formulation of PR strategy (both online and offline), content marketing strategy, opportunity research, white paper development and press liaison.
Alison's experience in public relations reaches far beyond the online arena and into above the line channels including print and TV.
Scott Maxwell - Paid Search Consultant
Scott Maxwell is a highly experienced paid search advertising consultant. Scott has worked in advertising for over 25 years, since 1992. Scott has led paid search advertising teams at some of the largest and leading global advertising agencies. Scott has worked with a vast range of clients across several sectors ranging from ecommerce to lead generation, to fashion and beauty to sports betting. Scott Maxwell has managed portfolios with teams combining 20 clients simultaneously and with paid search budgets exceeding £700k.
Past clients Scott Maxwell has managed paid search strategy for include Waitrose, Money4Gold, Aion Gaming, Paramount Pictures, Sony Mobile Phones and Universal Music.
Luke Fitton - SEO Researcher & Content Executive
Luke Fitton has worked with Move It Marketing since 2014 after leaving Salford University with a Bachelor of Science in Computing. Luke utilises his technical computing skills to help formulate strategies and gather data for technical audits and web crawling projects.
Luke also focuses on content marketing ideation, researching for ideation and working with writers, developers and graphic designers to bring ideas to life on both internal and external projects.
Luke is an avid gamer and founder of Gamer-Spot, a gaming reviews website in his spare time.