How Does HTTP2 Affect Your SEO?

webHTTP/2 has been a godsend for SEO. The protocol effectively improves browser-server communication which subsequently reduces load times and improves the performance of your website.

All this points towards a better user-experience.

If you are not already supporting HTTP/2, you should do soon. The protocol strips away redundant language that complicates file requests and slows down load times. Fast load speeds are critical to the amount of traffic your website receives.

Furthermore, Google Webmaster Trend Analyst, John Mueller announced the latest algorithm updates support HTTP/2. This is another underlining of the search engine’s intention to improve UX.

And if Google places so much importance on user-experience, so should you. It is highly likely that HTTP/2 will be used as a ranking factor given that it speeds up websites dramatically.

HTTP/1 to HTTP/2

Making the switch to HHTP/2 is easy. There are no pitfalls. Even if a browser does not support the new protocol now, it will do soon. In the meantime, it automatically reverts to HTTP/1.1. So websites will still load, but at the standard pace.

To support the latest protocol on your website, update your server software. You should already be supporting HTTP/1.1. If not you will need to implement this protocol before you can add HTTP/2.

For more information about implementing HTTP/2 check out this comprehensive guide.

The only caveat emptor of HTTP/2 is that it only works on secure connections. So check your website is secured. Most are so you shouldn’t have any problems.

HTTP/2 is such as revelation, Search Engine Journal columnist, Patrick Stox described it as “the greatest advancements in web technology in the past 20 years.”

If that’s not enough to compel your to make the switch to HTTP/2, we don’t know what will convince you.  Going forward, as web performance and the switch to mobile by users generally becomes increasingly important, it is key not to get left behind with a slow loading site, particularly as Google have recently hinted that they will be considering speed a factor to consider for ranking on mobile sites independent of the speed on a desktop device.  HTTP/2 is a big step towards speeding up a website.

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