Technical SEO Services

Talk to the search engine spider in their language, as well as to human visitors. There are two types of eyes looking at your website - people and search engine robot eyes. We understand about ‘feeding’ Googlebot and other search engine crawlers with the right food to get optimal benefit from their visits to a site is of paramount importance. This means that we work at a granular level on projects, leaving no stone unturned. We spend a lot of time in Google Webmaster Tools and assessing the architecture of websites belonging to our clients as part of our technical SEO services. We even analyse server logs to see which part of a site has been crawled recently, and by which search engine robots, and look to optimise that. This is referred to as ‘Crawl Optimisation’ – and we’re big on it

The Importance Of Technical SEO

RobotWe understand that ‘feeding’ Googlebot and the other search engine crawlers with the right food to get the optimal benefit from their visits to a site is of paramount importance, which means that we work at a granular level on projects, leaving no stone unturned. We spend a lot of time in Google Webmaster Tools and assessing the architecture of websites belonging to our clients. We even analyse server logs to see which part of a site has been crawled recently, and by whom, and look to optimise that. This is referred to as ‘Crawl Optimisation’ – and we’re big on it.

Crawl Optimisation

As sites grow, in the ‘content is king’ culture, it’s easy for an architecture to become unwieldy and either difficult to get through by search engine crawlers or confusing for them in terms of site and site section themes. By optimising the experience for search engine spiders and ‘herding’ Googlebot around a site, we’ve seen significant ranking and tracking benefits for clients. ‘Hunting for Googlebot’ often involves analysis of server logs (you’d be surprised where Googlebot can get on a website), in order to identify the pages or random URLs which Google’s crawlers manage to access and which pages or URLs are visited most often. In addition to analysis of server logs we use heavy duty enterprise-level crawling tools to identify issues which could prevent Google from continually accessing those all important key ‘money’ pages (your commercial pages).

What Does Technical SEO Involve?

For those of you less familiar with the importance of technical SEO and Googlebot’s journey through a website, the presentation below will provide you with insight into the process of crawl optimisation:

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Move It Marketing provide a range of online digital marketing services which include the following:

From The Blog

“Move It Marketing are highly competent and clever SEO strategists that live and breath the business.  You can receive a truly personal service from one of the best in the industry”

“Their knowledge of the SEO space is really impressive, understanding how the various changes with Google are likely to affect the way in which your business needs to work it to produce the best results.”

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