Content Marketing

Reaching out with 'killer content' to spread the word in all the right places

Reaching Out With The Right Content Marketing Techniques

Time For New Content Typewriter‘Content is King’, again (we believe it always was).

The algorithmic updates of 2012 / 2013 has meant that more than ever, quality content is key / crucial for any successful online campaign. Whether your content of choice is video, images, text, widget, graphs, charts, surveys, polls or something even more creative than these, it really is not effective if no-one sees it.

Furthermore, the content that brands add to their websites need to speak directly to their target audience in order to achieve the strategic objectives sought.

We work hand-in-hand with our clients to ensure that we clearly define the target audience and primary ‘personas’ to narrow down the content types and nature of content which will appeal to them in order to begin a relationship of engagement.

Other Digital Marketing Services

Move It Marketing provide a range of online digital marketing services which include the following:

From The Blog

Story-Telling Is The Latest Content Marketing Strategy

Story-telling is an ancient art. When executed well, stories not only engage and entertain readers, but also leave a lasting impression in their mind. Not every visitor to your website will be ready to buy immediately. They may just be browsing the web and stumble across your content, or they may be actively assessing their options with the intention to buy at a later date. Content should engage readers deeply enough that it evokes an emotional response. It is this desire or connection you make with your audience that compels them to choose your company over a competitor. So imagine if you can produce content that not only provokes an emotional response, but also remains in their mind until the time they are ready to buy. Do this and you are guaranteed they will return to you rather than your rival. Why is story content so powerful? Story-telling is such an effective art because it appeals to the human mind. When we read general text – no matter how compelling – we typically only remember a small percentage of the context. The reason for this is because it is only the language part of our brain that is decoding the meaning, and the Broca’s area cannot retain a great deal of information. When we read a story that has a beginning, a middle and an end however, we connect the dots and remember more details. Better still, create actual imagery and readers even remember the smaller details. When the neural systems in our brain relate a true understanding of the world, the cognitive guns are fired and this is...

Dancing With Google: How To Show Search Engines You Are Serious About Content

Google is serious about delivering quality content, so you should be too. According to the Big G’s bulky guidelines, business owners should be publishing content that is unique, informative and offers value to readers. The ultimate goal of Google and other search engines is to rank high quality websites at the top of their search results. At the moment, we have to say the search engine giant is failing in its quest, which in part, is the fault of content creators. The tussle for top rankings promoted unjust practices by marketers attempting to manipulate search results. In response, the Big G took action with algorithms that penalise sites for publishing low quality content. Do how can you prove to search engines that you produce content that offers real value to readers? Create web pages that have good content The first thing to bear in mind is that the content you publish is for the benefit of readers. So you need to think about what readers want; information, advice, reassurance. To fulfil this promise, do not limit yourself to a specific word count. Make sure that every page you publish says everything you need to say. However, it should be tightly focused on one specific product, service or subject otherwise, search engines are confused how to index the page and it will not show in search results. Search engine experts recommend that any page you post live on the internet should have a least 100-words. If you are an eCommerce company with lots of similar products, you must have unique content for each product. Duplicate content is considered low quality...

Does Your Content Resonate With Readers?

Not only does content writing challenge you to develop fresh and unique ideas, you also have to make an impression on your readers. Not easy, not every time anyway. So how can you write content that resonates with readers? By tapping into their desires, interests and problems! A content strategy is more than an SEO marketing tactic. It can help you to understand the needs and demands of your audience. Content writers should also be analysing customer data in order to have a better insight of your audience. Being a good writer, means being a good researcher, and a good listener. You need to take on board what your audience is saying, and write content that answers their questions from an industry perspective. Identifying content ideas So you have listened to what your audience is saying, together with considering your company line and core philosophies, but still not sure what to write. Don’t worry, it’s natural. You just need a spark of inspiration. Take a subject that most interests you and do a Google search. What are other writers publishing on this subject, and what headlines are they using? When you read their content, what resonates with you and what points could you improve on? Also look for angles that other publishers in your field are not writing about. It helps to follow an industry magazine that is at the cutting edge of developments. If something in the news grabs your attention, you can do a quick bulletin for one piece of content then follow it up with a full length feature. Compiling notes You should be making notes...

Why Online Businesses Need A Content Marketing Strategy

The ultimate goal of SEO is to rank higher in search engines so that your website is visible and in a position where you increase conversions. And to do that you need a content marketing strategy. Which can be complicated – especially if you have a limited budget. The thing is this; new technologies have made the need for content to be delivered in different formats. Not to mention Google guidelines and readers demanding high quality content. Content marketing involves writing blogs, articles for third party sites, making videos, eBooks, newsletters, podcasts, case studies, FAQ’s, images, infographs, email campaigns and landing pages. And here’s the kicker. They all have to offer value to the reader and make it easy for them to make a decision. Which means creating each piece of content to perform a specific goal, targeted to a specific audience and designed for a specific device. Mobile handset have thrown a spanner into the digital works whereby content that looks great on a desktop computer is difficult to navigate on a mobile phone. Where do you start your content marketing? Blogs are a vital cog in the digital wheel. They allow you to use your website to publish various types of content that will attract the right audience. Adding content alone will help improve your page rank. But that does not mean by keeping a blog you will improve your conversions. The content has to offer value to readers so they keep coming back and exploring more of your site. And most of all, your blog has to position you as an expert in your field –...
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