Facebook Gets Personal As Algorithm Cuts Brands

Social media marketers have been given another kick in the Facebook. The content sharing giant has announced a change to its News Feed algorithm that practically wipes out the scant organic reach small businesses did have. As a result marketers are challenged to change their Facebook marketing strategy again. According to Vice President, Adam Mosseri, Facebook want to return to their core roots and promote stories from family and friends. This was the result of an alleged referendum taking the results of Facebook user preferences. A statement released by the company confirmed users are likely to spend more time in their News Feed when they “see content they are interested in.” Is this an admission that Facebook are concerned about the growing influence of social rivals such as Instagram, Snapchat and Pinterest? Mosseri noted that Facebook users are more interested in stories from family and friends, but also added that the social network intend to promote “All Ideas.” The social network claims publishers still have a way in by using their Pages initiative. Encouraging publishers to use Pages to post content their audience are likely to share means Facebook still intend to maintain some organic reach even if the network is forcing you through channels they want you to use so that users stay rooted in the network. How Facebook intend to manage this contradiction in terms remains to be seen, but given the company acknowledged content that is shared from source sites rather than posted to News Feeds will favour established brands with bigger marketing budgets. In other words, Facebook are favouring recognised brands people are familiar with...

Which Social Media Networks Drive the Highest Traffic and Conversion Rates?

Some online companies are still finding their feet on social networks. And with so many to choose from in today’s virtual world, knowing which the best platform for your business can be a tricky trial and error exercise. So we thought we would put together some traffic and conversion stats for you to give you some insight as to which social media networks drive the highest traffic so you can decide might be best suited for you to concentrate your marketing efforts on. Facebook With 936 million active daily users, Facebook is the most popular social network on the planet and dominates traffic. According to Shopify, the social platform drives two-thirds of their customers and 85% of orders come from Facebook. Twitter Two years ago Twitter was the leading social marketing tool for conversions and is still an important asset for online marketers with over 58% of brands collecting a strong following of over 100,000 users. Companies with eBay accounts are having the most success from Twitter with over 1.6m engagements coming from the blue bird every quarter. Linkedin According to statistics published by Hubspot, Linkedin has the highest lead generation conversion rate of all the social media networks. A study of 5000 businesses showed that 2.74 visitors coming from Linkedin turned to conversions, outstripping Facebook in second place with a measly 0.77 per cent. Google+ Although Google dominates search and provides online businesses with the most powerful marketing platform ever, the search engine giant has not found its mark with social. Despite attracting 20 million users in the first week of launching, Google+ is not proving to be...
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