What Are hreflang Tags And Does Your Business Need Them For SEO?

Online marketing enables businesses to open their virtual shop doors to the world. Our advice to business owners that can feasibly attract international clientele is: don’t forget to include hreflang tags. If you need to brush up on why hreflang tags are important, you can do that right here, right now. The hreflang tag has a direct correlation to websites that publish content in various different languages. It is also used as a ranking metric when faced with multiple URLs which are the same content by search engines which we will come on to later. First we’re going to tackle why you need hreflang tags. Why are hreflang tags required? hreflang tags are the solution to potential technical SEO problems for online businesses that publish content in different languages. The first problem the tag solves is ranking pages in relevant search engines. For example, let’s say you publish two similar pieces of content on your website, one in English and the other in Spanish. If the search query of an end-user in Spain matches your content, the webpage that contains the Spanish version will show up in their search results rather than the English version. But only if you use hreflang tags to inform search engines there is a duplicate page in another language. It should be noted as this point that the hreflang tag only flags up languages, not countries. Therefore, a hreflang tag on a page containing Spanish content will show up in search engines on all Spanish speaking countries. How does hrelang benefit SEO? The hreflang tag benefits SEO in two ways: the first one demonstrated above...

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content you may naturally receive inbound links (but you’ll likely need to promote this via social media and outreach in order for people to find it if you don’t already have an engaged audience). But there are also other important metrics you should watch closely to improve your SEO and ultimately your visibility in search engine rankings.  In fact, there are supposedly over 200 ranking factors that Google takes into consideration when it comes to ordering pages in search.  By the way, PageRank is only one of them, so don’t be fooled that it is the be-all and end-all. Information architecture The information architecture (IA) of a website is how your navigational pathways are organised and how content flows within that structure. The purpose of planning IA is to make your website as easy to use as possible. When visitors to a website cannot find what they are looking for quickly, they get frustrating and will leave. One of the greatest causes in lost traffic is because brands are not providing customers with a good user-experience. Information architecture is not only used by humans either. Google’s mission is to organize the world’s information and make it universally accessible and useful. By using a strong, organised website structure with clear ways to find pages in categories and subcategories or by site section themes, you send a clear signal...

Google Add User Explorer to Google Analytics

f you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer.
The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”.

5 Google Analytic Metrics To Look at in 2016

The importance of Google analytics should not be underestimated. The data you can pull from this free tool is SEO gold when it comes to tweaking your digital marketing engine. As search technology becomes more sophisticated, specific data analytics become evidently more useful and/or important. Here are five you should be taking a good look at this year. User behaviour Given search engines are fixated with improving user-experience, logic would suggest how visitors use your site is arguably the most important metric search engines use to assess the merits of your website. One of the key stats is how long readers stay on a page and how many average page views you receive per visit. If visitors are hanging around to absorb page content and exploring other areas of your site, you can be assured your content is engaging and your SERPS will improve. Also check bounce rate. If it is high, look into which pages visitors arrive to your site and which they are leaving from.  That said, don’t assume that a high bounce rate is a bad thing, particularly if your page meets needs (for example, it could be an article which you want visitors to read if you are a publisher, with few other actions required – perhaps consider measuring this in combination with dwell time to see if people are sticking around on those pages or whether they are pogo-sticking straight out of the page again).  A high bounce rate could mean that you have actually met their needs in the first place, so it’s not wise to simply look at one metric in isolation....

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three paid ads above the fold, there is justification for the change. But removing the entire right-side menu means fewer paid ads appear on page one of Google. There is clearly more to this story. Removing the clutter of paid ads from the right-hand side of search results does create a better-user experience. The results page is now much cleaner and less busy to look at – especially on mobile handsets. But by removing the number of Adwords from the first page of Google means there is less primary ad space for businesses paying for a PPC campaign to occupy. Could reduced visibility have a negative impact on PPC campaigns or Google’s ad revenue? It is unlikely the search engine giant is likely to allow either of those scenarios to happen. That can only mean the Big G has a contingency plan. How will Paid Ads impact searches? Research shows that the top three paid ads above the fold receive the most clicks – 41.4%. Google has now added a fourth paid ad box to fill this space which typically takes all the space above the fold. It will be interesting to see how results pan out in the coming months, but there is a real threat that pushing organic results down the page will result in less traffic for websites that...

How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business. Once you get an influential web celebrity or industry authority in your corner you can expect to increase your online profile, increase traffic and acquire new customers. The first task is to identify influencers in your industry. This is important. There is no point making friends with people just because they have a large following. There has to be relevancy otherwise you will not connect with the right audience. The best way to find influencers is through search engines and on social media. Get to know them and understand how they think before you approach. Follow their social feeds and read their blogs. It is important to understand what type of character the influencer is, what they most love to talk about, what sense of humour they have. This type of character profiling will pay dividends later on when you come to building a rapport. Take an active interest Now you have learned a little about the influencers you would like to target, you can confidently make comments on their blog posts and social media feeds. Like their posts, share their content. Never approach influencers outright asking for help. You have to take a genuine interest in their work.  It’s even better, of course, if you do have a genuine interest in their work.  They will gradually notice you and may even respond – even...

Focus On Content, But Don’t Lose Sight Of Technical SEO

There is a focus on content in the digital marketing sphere. And not without good reason. Content attracts readers, drives traffic, raises your online profile and improves search engine rankings. But there is little point in creating quality content if the technical elements of your website are not in place to host it. Technical SEO is the foundation from which you build a successful online business. Digital marketing is a complex web of interconnected strategies. Furthermore, the components have a knock-on affect which either supports or hinders the entire campaign. Such is the case with technical SEO. The fundamental workings of a digital business are in the background of your website, and if they are not functioning correctly, your entire online marketing efforts collapse in on itself. The importance of technical structure The technical structure of your website impacts on usability, crawlability and performance. If any of these three components is flawed, it does not matter how much content you produce, you will not improve your visibility in search rankings. Usability User-experience (UX) is vitally important to retaining visitors and increasing conversions. If customers cannot easily navigate your website and find the information and products they are looking for they will leave and check out the competition instead. The information architecture is one of the first components of a website to address. You need to define a clear purchasing path and make it easy for customers to get from where they are to where they want to be in the least amount of clicks. Crawlability The technical structure of your online store or website has to be accessible and...

What Can We Expect From The Impending Penguin Algorithm Update?

Google are planning another Penguin update. The good news for webmasters is that this update offers benefits rather than penalties.

A Tweet by Google’s trend Analyst, Gary Illyes back in October 2015, suggested the algorithm update would be launched by the end of the year. The company has since postponed the release, keen to ensure that it is ‘just right’ before full release into the wild.

Google Core Quality Update in January

It appears Google is continuing to roll-out its “core quality updates.” We noticed some movement in correlation to core keywords and a number of tools were reporting flux following the week ending Sunday 10th January and other SEO’s reported changes as well.

The digital marketing industry has been/is expecting a new Penguin update, and some commentators reported the update went live over the weekend, which is understandable given then long awaited and expected Penguin.

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert.
Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive.
In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages.

How Apps Are Replacing Site-Based Rankings In Search Engines?

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings?

Apparently so!

Apps have been rattling around for a few years now, and they are starting to make a noise.

With the onset of deep indexing in apps, it could be quite possible that by the end of 2016, search could take on an entirely new concept. It certainly gives online marketers something to think about!

Why It Is Important To Optimise Your Homepage

The Homepage is typically the most visited page of any website – therefore it needs to make a good first impression.
Search engines use a broad framework of search objectives to deliver websites that best fit the end-users description, so the better optimised your site, the more chance you have of being found.
But regardless of how visitors arrive at your site, they will take a look at your website to learn more about your business, content, products and offers. And to find out this information, they will navigate to your homepage.

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again).

However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank.

Is Back-Linking Black Hat And Is It Dead?

Link building has gotten a bad name for itself over the last couple of years. Actually unruly SEO practices by black-hat digital marketers have earned link building a bad name. As a result Google launched Penguin and the algorithm does not take any prisoners. Consequently, online business owners are put off by the idea of inbound links. It’s hardly surprising. Google is very clear about the rules: “Do not buy, sell, exchange or ask for links that may violate our link building webmaster guidelines!” Big G’s declaration strikes terror in digital marketers. Some SEO agencies even go as far as saying link building is dead. That doesn’t come as a surprise either. You probably don’t believe that link building is not dead. It’s not dead really… You just have to be more creative, and if you stick to Google’s webmaster guidelines (like every good white hat agency has done from day one), you have nothing to worry about. Not only that but you can reap the rewards – especially now most of your rivals have been put off inbound marketing. And we are not alone in recognising there are still merits in building links; some of the most prevalent SEO thought leaders agree that online business owners should not be too quick to dismiss the idea of link building. The difference between the old rules of link building and the evolution of earning links means you have to be publishing excellent content and promoting it through the right channels. Why you should Look To Gain links Inserting links on your own site and directing them to third party sites gives...

Need To Improve Your Organic Search: Here’s How

If you have a website and hope to attract online customers to your online store, you need to be visible in search engines. Organic search is essential for the survival of online businesses so how can you improve your ranking? To improve your standings in organic search results you need visibility. Below, we will look at the three vital ingredients you need to improve your visibility in organic search results. Local search Although the appeal of the worldwide web gives you the potential to sell to an international audience, the vast majority of online businesses essentially rely on local trade. Therefore local SEO is vital. Optimising your site for local SEO will mean you appear in search results when the end-user names a location in their search terms. Furthermore, a search engine study reveals that 50% of users with local intent will call or visit your store within 24 hours. Publish content The main driver behind improving organic search is content. If you want search engines to recognise you as a trustworthy and authoritative source to whom they can direct users, you have to publish content which proves you are an expert in your field who has authority and can be trusted. Maintaining a blog is vital. Every time you publish a piece of content, search engine crawlers visit and score your site. Disseminating content on social media networks will also attract traffic and help improve your ranking – providing the content is good enough of course. Paid Search Okay, paid search is not organic search, but it can lead to better rankings which ultimately improves your visibility in...

6 Local SEO Tips

Successful online business owners recognise local SEO is essential. Although the www. promises an international audience, the majority of businesses rely on local customers to survive. Local SEO involves optimising your site so that it will show in search results where the end-user has signalled geographical intent. Furthermore, having an online presence is proven to attract local customers to your physical store. But online business owners are still getting local SEO wrong, so what can you do to increase your visibility in local search results? Onsite optimisation Your first point of focus should be your website. Your contact page should include all your contact details including postcode and ideally a Google map. This identifies to users exactly where you are located so they can easily find your physical store. You should also be optimising product pages with your location, your town or city, and even your neighbourhood. You do not need to be too creative. Imagine what search terms prospects will use to find your products and make sure those keywords are including in your page content. Online directories Local directories go a long way to increasing the visibility of your business and you should include yourself in all the vital directories that cover your industry together with general directories such as Yelp. Google+ Although Google+ may not have mastered the social network touch, it does feature in search results and gives you more visibility to local users than any other social media network. By updating your My Business profile in Google+ and posting content on the network, you will perform better in local search and organic search results...

Are You Including Seasonality In Your SEO Projections?

Whether your business attracts customers online or offline, there is often a seasonal drop. Because of this marketers have to manage their advertising budget so spend is not wasted during low season. Businesses that are new to online marketing may not be fully aware of seasonal drops. Obviously, if you have performance data from previous years, you may be able to determine if this is something your business suffers – but then again, the lull may have been down to other factors. Perhaps you were not visible enough in search engines for a while and only sporadically attracted customers through social media. You will need to look at what SEO and social strategies you were running at the time. It is likely that some tactics worked better than others. So now you are analysing stats and scratching your head. Rather than count traffic numbers, determine the month on month increase in traffic. If your company typically uses quarterly reports, break these down to months as this is easier to determine the amount of marginal growth for the same period each year. Key points to remember about traffic You then need to determine whether an increase was due to a targeted marketing campaign that attracted traffic. Did this have any effect on season, or was it purposely designed for a specific time of year when your industry is mostly in demand? When working offline, most businesses do not need analysis reports to know when they are about to hit a high season. But do you know whether you are suffering the same fall of traffic in low season. Traffic will...

5 SEO Verticals To Improve Page Rank

There are many tactics you can employ to improve your SEO, both on-page and off-page. Today we are going to look at our favourite five verticals with which we have the most success. Your SEO strategy of course, should not be limited to these five tactics alone, but they do form the core of your SEO success, thus you cannot improve you page rank (or it’s equivalent since Google has not updated the page rank status of sites in a long time, nor intends to do so), without them. Strong site structure Site structure IS the foundation of your SEO. Google stress the need for good user experience therefore information architecture is vital. Visitors should be able to easily navigate to the part of your site THEY want to go and not where you want to take them. The structure of your site therefore requires categories and menus that are functional, clearly signposted and well-organised. Without a site structure, visitors will struggle to find information they want quickly and will leave frustrated. Crawl optimisation A good site structure also makes it easier for search engine bots to crawl your site and index pages. Crawlers cannot automatically determine everything on any one page, and if your pages are not optimised they will not be indexed properly therefore will not appear in search engines results. Mobile optimization Mobile marketing is the fastest growing industry ever and is set to keep on growing and growing. And growing. In short, you cannot afford to ignore mobile optimisation – especially since Google took the decision to penalise websites that are not optimised for mobile...

What You Need To Know About Google’s Knowledge-Based Trust Scores

Earlier this year, the New Scientist published an article announcing Googles plans to launch a “Trust Algorithm.” The Knowledge-based Trust score will report on how accurate information on the web is in an attempt to weed out false information. The proposed algorithm will become an attribute towards Google ranking measurements to determine how high a website features in search results. So how will it work, and is there anything for online business owners to worry about? Google has a “Knowledge base” which is an accumulation of facts that are proven, or most commonly known. The search engine giant intends to use the information stored in their fact bank and cross reference it with information on websites. According to the magazine, Google intends to “rank websites based on facts, rather than links.” It appears therefore that building inbound links will become a thing of the past. Whether the search engine will count existing links has not been mentioned. What we do know is that the Knowledge-Based Trust algorithm will work like this: Extract information from all websites across the web Estimate correctness (no explanation what constitutes correctness, but presumably, the most common “fact”) Identify incorrect information on webpages Websites given a trustworthiness signal There is no penalty for a lack of facts Google has not yet stated when they expect the trust algorithm will be incorporated into existing technology, because there are several issues that need resolving. How will the trust algorithm determine “facts”? The algorithm works by using factors referred to as Knowledge Triples; subject, predicate and object. The subject is a person, place or item, the predicate is...

How Voice Search Is Changing SEO

With the development of voice activated assistance on mobile devices, search has become much easier for users. With Google keen to improve their service for mobiles, voice assistant technology could dramatically change SEO in the near future. Google encourages mobile search. The recent “mobilegeddon” algorithm update was a declaration the company is serious about improving user-experience on handheld devices and the ‘direct answer’ facility they have built into search results is likely to become a prominent feature. According to Google, ‘direct answers’ makes it “quicker, easier and more natural to find what you’re looking for.” I doubt that will be the case every time, and the service has limited space. Regardless of Google’s proposed outcome, a voice activated search facility is going to have an impact in SEO strategies. So where does this leave marketers and how can you optimise pages with structured data that will be matched with voice search instructions? Rich answers Direct answers, also called rich answers, do not appear every time end-users enter a query into a search engine, whether typed or spoken. However, the indication is that search engines will start delivering more rich answers to voice searches. The number of mobile owners using voice search is increasing and now voice assistant technology is more accurate, the ease of use is likely to become even more common – especially if Google is able to produce results. Google produce rich answers in various ways. They will always appear ahead of links, but the way in which they are displayed will depend on the search query. For example, if a searcher wants to know the latest...

Google Now On Tap: Will Predictive Search Help Marketers?

Search just got smarter – apparently! According to Google at least, but they said that about Hummingbird. Yet, Now On Tap is thought to be the real deal and will provide answers related to the users actions rather than matching keywords in search terms. Google Now On Tap was announced in the company’s I/O developers conference which was held last week in San Francisco. Whereas current search algorithms already understand context, Now on Tap can predict queries based on past user experience. Although Google Now already performs a predictive function, the difference with the latest development is results will be more accurate. And from anywhere on your Android phone. The app will enable users to bring up “Google Now Cards” which feature additional information of whatever subject you are searching for or that relates to information on a page or email you are browsing. A Google spokesperson gave the example of reading an email that mentions Tomorrowland. By clicking on the Home Button you can call a Google Now card which will have a link to a trailer. What can Now on Tap do for marketers? The new search function could give marketers ample potential to attract customers. Developing a pack of Google cards about your brand, products and services will give prospects access to information they specifically want. For example, if you own an online business that offers a specialised service, the browser will want to know about your qualifications, history, reliability and success rate. You can have a separate Tap card for practically any question customers typically ask. Retailers could also benefit from providing additional information about...

Keywords Or Keyphrases: How To Improve Site Optimisation

In order to optimise your website for Hummingbird, not only to you need keywords, but also keyword phrases. Now Google’s sophisticated algorithms have a deeper understanding of search terms, they can find websites that match user intention more closely. Keyphrases, more commonly known as long-tail keywords, are not a new concept. They just have a more important role to play in search than they used to. Which is why content writers need to understand what they are and how to use them. The concept is simple. Keyphrases essentially work the same way that keywords do only they encompass a particular phrase or entire sentence that optimisers anticipate will be used as a search term. These long-tail keywords are embedded within the text of your content, and should also be used as subheadings – that you think will match a search term, like this. How do I craft a keyphrase? This is where you need to get creative, but crafting keyword phrases is far easier than crafting keyword titles. When you conduct keyword research do not be put off by how competitive a keyword is. Keyphrases give you an edge anyway as search engines reveal a portion of the content that most relates to keyword terms. Keyphrases therefore also enable marketers to identify the intent of the end-user and fashion content targeting your audience at specific stages of the purchasing process. For example, terms with buyer intent can be directed to a product page identified with keyphrases that mimic buyer intent. Terms that indicate the prospect is at the research stages should be directed to a page where they can...

How To Avoid Panda And Penguin Penalties

The Panda and Penguin algorithms hit webmasters hard and consistent updates continue to down rank bad SEO practices. Google is adamant their search engine is designed to create an even playing field and do not take kindly to marketers attempting to manipulate search results. And when the search engine giant hits, it hits hard. So what can you do to ensure you do not get caught up in algorithm snares? Don’t pay for guest posts The biggest killer for link builders is paying third party sites to host content that embed inbound links back to their site. Some SEO agencies are still trying to get around this by including inorganic links in their content and sneaking it past editors. And sometimes it works. The thing is, many web hosts will accept guest posts because they recognise that loading their site with content is good for their SEO ranking. The problem is there are too many money-grabbers charging publishers to host content which includes outgoing links. The rule is do not pay for links. Webmasters that do charge for links typically build sites exactly for this purpose and sooner or later Penguin Googlebots will sniff them out – and when they do you will be stripped of your page rank with no questions asked. Monitor inbound links Google is ramping up its philosophy of Linking Domain Relevancy (LDR) to ensure that any links passing from one site to another are organic. They test this by assessing whether there is a crossover of interest in similar niches. However, some blog owners may link into your site to highlight a specific point...

Why You Should Be Deep Linking And Indexing Apps

Apps are the new frontier for digital marketing. But if you are going to invest time and money into building an app, you also need to include deep link and indexing permissions to search engines. If you think of your app as a mini website, the concept of improving the discoverability of your app becomes much clearer. Essentially, there are around 3 million apps hosted by Google and Android and they are placed in a ranking system. Therefore, if your app is not ranking well, users do not find it and nobody buys it. You have then wasted your time and money building an app in the first place. Apps have to be included as part as your SEO strategy. What is indexing and deep links? If you don’t already know what indexing and deep links are, allow me to explain. If you do, skip this part and get to work indexing and deep linking your apps! Indexing is a function performed by Google bots to categorise your app. Search engines need to crawl your website so they can file it and match content on any given page to the search terms of end users. It works the same way with apps. Therefore, if you do not allow search engines to crawl your apps, they cannot itemise the content. Your app will therefore not appear in app store rankings, nor will it appear in organic search results. So nobody will download your app simply because they do not know it exists. The benefits of deep linking apps Deep linking enables search engine crawlers to discover more about your app...

Has Penguin Put You Off Backlinks? Here’s Why Guest Posting Is Still Worth The Marketing Effort

Backlinks were given a bad name due to malpractice within the SEO community. Black hat agencies were buying links to boost their client rankings and make a name – and a tidy fee – for themselves along the way. But as usual, Google sniffed out this sneaky “link scheming” and launched the deadly Penguin. The fallout was devastating and editors of online magazines are now reluctant to accept articles with links embedded. As a result, industry magazines often only allow rel=nofollow links, but do allow you to mention your business in the author profile and will typically insert a link back to your website. Subsequently, online business owners have understandably been put off guest posting and have dropped the strategy from their SEO campaign. But there are still advantages to gain writing for third party sites. Websites you should NOT contribute towards It’s worth mentioning that Google is not totally against backlinks, after all they still rely on valid inbound links to help them rank webpages. What the search company does not want to see is backlink scheming intended to falsely manipulate PageRank. Search engines therefore class backlinks from the following type of sites as spammy and dish out penalties. Websites that have a lot of content with outbound links to commercial sites Websites with poorly written content or top 10 list articles Press release sites with over-optimised anchor texts Backlinks created in bulk using software Links for low-quality directory pages Keyword-rich links embedded in widgets Optimised anchor text left on forum sites and blog comments How to run a backlink strategy Guest posting is now considered as building...

It’s Time To Start Including Mobile Apps In Your SEO Strategy

Now that mobiles are the device of choice for online shoppers, apps are in the driving seat steering customers towards conversion. And that means including mobile apps in your SEO strategy. Apps are just the same as content, landing pages and products etc. They need to be visible in search engines and social media networks in order for users to find them and download the app onto their device. Between them, Android and Apple host around 3 million apps in their online stores. It’s not easy for any one application to stand out. You therefore have to promote your apps as you promote your products and services. And that means advertising them as part of your SEO marketing strategy. App discoverability Apps appear in organic search results as well as the ranking system in respective app stores. Getting your app featured in a magazine review or a bloggers “top ten apps for whatever” will also boost your visibility and user scores. But don’t forget the basics first. Check which keywords your competitors are using and include high-ranking keywords in the app title and meta-descriptions. And don’t forget to track how effective your keywords are. Improving visibility takes time and patience rather than money. Also take advantage of Google Now On Tap which gives third party applications designed for Android more visibility. Launched with the Android M OS, users have the option to grant or refuse apps access to their device. Companies are also planning to grade apps based on the number of times they are used. Therefore, if you plan to build an app, make sure it offers real...

Improve SEO With These 5 Deep Linking Tips

Using deep links when building an online profile will help increase your online visibility, boost search engine rankings and enhance your authority scores. If done correctly. But when inserting inbound links on third party sites, a common mistake web owners make is to direct the inbound link back to their homepage. The biggest problem with this is that the links look inorganic and increases your chances of receiving a Google penalty. If you are engaged in a link building exercise, here’s what you should be doing to improve your strategy and avoid any hint that you are attempting to manipulate search results with deep links. Social publishing sites A new breed of social sharing sites have emerged in recent years and are beginning to pick up momentum with online marketers. And they can be used to deep link to relevant pages of your website. Check out social publishing sites such Squidoo and Quora and use their platform to deep link to your webpages. Use social bookmarking You can also use social media platforms to increase your visibility by publishing on social bookmarking sites like Digg and Reddit. Not only do these sites allow you to insert deep links, you can also increase traffic to your social pages. Similarly, showcase social signals on your website encourages readers to share your content on social bookmarking sites they have signed up to. Newsletters If you have customers subscribed to your brand and issue a newsletter, embed deep links to various pages across your website. The purpose of deep links is to direct readers to specific pages or to provide further information on...

New Google Panda Update: What’s In-Store For Online Businesses

Google has whispered to its media bed-partner, Search Engine Land that it will be rolling out a new Panda update over the coming months. According to Barry Schwarz, version 4.2 will be rolled out slowly over the next 10 months. So what will the new updates mean for web owners and SEO technicians? Google has said the roll-out will happen “incredibly slowly” which means most people won’t notice it until one of their sites gets hit. On the plus side, the lengthy roll-out does give SEO agents a chance to recover if you make the right changes. If you notice a drop in organic search rankings the chances are you have been hit. Check your webmaster Tools for messages. How does the Panda algorithm affect websites? Google’s Panda algorithm focuses on the quality of content. Websites with the following content are likely to be affected: Duplicate content and redundant articles Lots of short articles by a number of creators Short articles that do not provide substantial or in-depth information Articles with spelling and factual errors To avoid Panda penalties, product pages featuring similar items should have unique content. Simply changing keywords is not sufficient and because the Hummingbird algorithm can interpret the context of information, there is no escape for near duplicate content pages. Blog pages are also being targeted. If you accept contributions from third party writers make sure the information is detailed and correct. Dispense with standard 500-word blog posts so that articles are fully explained by the relevant number of words. And that works both ways. If a subject only requires 250-words then write 250-words. Fluff...

Need Speed? Improve User-Experience On WordPress

There is a focus on user-experience in the SEO world right now. Information architecture and technical SEO is vital to the foundations of your website, and that includes how quickly your site loads. Although WordPress is one of the most popular blog platforms to use, SEO-friendly is not one of its benefits. As a matter of fact, some WP plugins that improve usability have a negative impact on your sites performance. If your WP is already chugging on instalments, run a plugin profiler to identify which are causing more harm than good. And get rid of them. You may have to adopt a different way of working, but at least people will see your work. It’s the lesser of two evils. Find a reliable hosting company It seems web hosting companies are two to a penny these days and all offer competitively low rates – for the first year at least. They soon claw that back though. But it is not price you should concern yourself with – it’s performance. Hosting sites can delay the load up times of your website, especially if you are lumped on the same server as thousands of other subscribers. That doesn’t mean you have to shell out for a dedicated server, but check your host providers policy on server space. Keep CSS & Javascript files to a minimum Each plugin you install is coded with either CSS or Javascript files, each of which has some negative performance impact on your site – which is not good. You can reduce some of the impact by only using plugins that combine CSS and Java. Removing...

How To Manage Your New Clients Expectations When It Comes To Improving SEO Results

I think it is fair to say that some business owners looking to make their digital presence felt have unrealistic ideas about online marketing. Although the internet promises huge financial rewards, the reality is that SEO takes time to produce significant results – and not all clients have the patience or the understanding of the challenges. Furthermore, it can be easy for SEO agencies to get carried away with producing past results which new clients imagine you can reproduce for them. But SEO doesn’t work like that either. Results differ from one industry to the next, so be very careful what you promise clients and manage their expectations realistically to avoid fall-outs and negative feedback. Explain how SEO works Many clients, especially business owners new to online marketing, need a reality check. Explain to them how SEO works and what online tools are available. Find out about their business and advise them what tools will work best for them and how you will use them to maximise their marketing efforts. Furthermore, you must take into account unforeseen setbacks due to algorithmic changes. Any SEO marketing practitioner worth their salt should have the insight to avoid search engine pitfalls, but with Google’s tendency for drastic changes, the future of digital marketing is unpredictable without a crystal ball. Timelines It can take between six months and one year before online businesses begin to see significant results for their SEO investment. Depending on the amount of competition, online marketing takes time to bear fruit so make sure new clients understand this from the very beginning. And be realistic about your time frames....

5 Tips To Attracting Relevant Traffic

Attracting traffic to your site is all well and good, but if visitors are not engaging with your content or buying your products, your marketing efforts are all for nothing. To be successful online you need to attract relevant traffic. Here are some tips. Longtail keywords Ranking well in search engines is obviously the best way of attracting relevant traffic. There is no better matchmaker that user intent. But with Google’s Hummingbird algorithm still failing to hit the mark in searches, marketers need to get a grip of semantic text. The Hummingbird algorithm understands the context of content which means using longtail keywords stand a better chance of meeting direct matches than standalone keywords. Join social groups Gone are the days of befriending anyone on social media platforms to clock up the number of potential targets. Social media networking requires careful analysis and patience to attract followers that have a genuine interest in your brand and products. Join dedicated groups and actively start off conversations and join in with other streams. Be alternatively social Whilst Facebook and Twitter continue to increase conversion rates, online users are gradually steering away from these popular platforms in search of networks where they can choose the type of content they want to engage with. New sites like Quora and Reddit allow them to choose which content they want to read and provide marketers with a ready-made audience. Be active on forums Forums are a great way for you to show off your expertise. Online users that cannot find answers they are looking for through search engines inevitably post questions on forums. Be on...

Prioritise load speed for above-the-fold content

Now the mobile-internet revolution is in full throttle, fast load times are crucial. And we’re not saying that, Google is. The search engine giant is planning to release ‘transcoding’ feature which loads webpages up faster on slow mobile connections. The problem is it strips away content will can leave your website looking bare and unprofessional. Not only that, but researchers claim online users only have the patience to wait between one and four seconds for a page to load (depending on which report you read). Essentially, all the signs point towards having a fast loading website. The key is to make your pages as lightweight as possible so here are a few tips of how you can easily achieve that. Streamline HTTP requests A webpage contains separate components, each of which has an HTTP request. The more components on your webpage, the longer it takes your webpage to load. You can reduce the number of requests made to your server by streamlining components. Here’s how: Reduce the size of HTML files, CSS and JavaScript by compressing them with a minifier Combine JavaScript and CSS files Defer JavaScript parsing When JavaScript is added to the top of an HTML document it slows the page down, but you can fix this by deferring parsing so the code slots in at the bottom. This is an easy fix using the defer attribute in the HTML code. Resize and compress images Large resolution images can put a strain on load times, but it is an easy fix by compressing the number of pixels and resizing the frame in Photoshop. However, this adds more...

Google Announce Mystery Algorithm Update

Google are at it again – sneaking out yet another algorithm without telling anybody how it will affect search engine rankings. All we know is that the update is part of the company’s core search algorithm, but is not related to Penguin or Panda. Which leaves one of the little birdie algorithms, Hummingbird or Pigeon. Hummingbird relates to semantic text and Pigeon is local searches. It’s all hush-hush at the Big G. However, they did let it slip the update is intended to improve search quality – so we are guessing it is closely related to Hummingbird. But do not hold us to that quote. It could be Mobilegeddon. Who knows! Google phantom 3 Google has launched two phantom updates this year. The last one struck at the beginning of May, and although no-one in the SEO community is entirely certain what the algorithm correlates to, there were massive drops in search rankings. It seems as though the updates may be related to the quality of content, although tests inside the industry to date have not been consistent. The whispers have certainly got the SEO community second-guessing, but it does appear as though Google is looking for ways of addressing low quality content. In the past, Google has hinted their core page ranking metrics would take into consideration the standard of spelling and grammar on websites which would mean publishers posting low quality writing will be penalised. It makes sense that the mysterious update will be another follow-up quality “tweak”. But nothing has been made official. And it does seem odd that Google is being so secretive about something...

How A Great Web Design Can Have A Positive Effect On Your SEO

In order to rank well in search engines you need a solid SEO strategy – and part of that means having a great web design that provides a good user-experience. If the foundations are not laid, everything you do afterwards will collapse. Web designers often pick up on trends and there are very few unique websites out there, so if you are building or rebuilding a website, don’t concern yourself too much with the style, focus on making the site user-friendly. Google award extra brownie points to web owners that provide a good UE to visitors. End-users will also stay on your site longer, return and follow through to purchase if they can navigate your site and easily find what they want. And if they can’t they leave and go to your competitors. Some SEO’s summise that search engines may use metrics like bounce-back rate, how long visitors stay on your site and how many pages they visit as part of your SEO ranking (NB: This has NOT been confirmed by Google). Even from a user experience and strong conversion rate optimisation perspective having a user-friendly web design with great content is a no-brainer. What makes a good user-experience? Any web designer knows the most aesthetically pleasing interfaces are natural and compelling. When you have a slick design that looks cool, half the job of keeping visitors onsite is done. However, if the design does not have flow streams that guide users to relevant parts of your website, it is not usable. In which case, it doesn’t matter how good the site looks. Not every visitor that comes to...

SEO Or No SEO: Why Optimisation Should Be A Part of Your Digital Marketing Strategy

To build a high traffic website you need good SEO. There, we said it. May as well go for the kill. But truth does speak the loudest! Whilst it is also true that SEO initially seems like a waste of money, the fact of the matter is, you have to invest in SEO to make be a success online – otherwise you waste your money paying a developer to build your website in the first place. If you are not prepared to make an investment in digital marketing, then do not opt for an online presence. If you already have a website, or are thinking of building a website, you need SEO. It does have financial benefits… Search engine optimization is an ongoing process Online marketing has become a phenomenon. The money stakes involved are just too high to ignore. And that is why search engine marketing (SEM) continues to capture the largest share of online spending. We know then that digital marketing is not just a fanciful whim. However, you have to be realistic and understand that SEO takes time to deliver an ROI that is acceptable and affordable to your business. It’s an ongoing process. And there are several key reasons for that. First of all, there is a lot of competition on the internet and search engines need to identify the sites that are worthy of recommendation to their clients – the end users. So approach SEO from a users point of view. You probably already have the experience. If you are getting poor search results from a search engine, what do you do? You try...

“Phantom Algorithm” Confirmed As Google Quality Update

Life as a digital marketer can be bewildering sometimes. Just when everything seems to be chugging along nicely, something drastic happens; traffic drops or spikes, rankings plummet or go through the roof. And there is no obvious explanation for it! Typically we blame Google. And normally it is Google. Last week, the search engine giant finally admitted the “phantom” changes in rankings was due to and algorithm update. We don’t know why Google insists on making drastic changes to their algorithms without announcing it first, but they do and will continue to do so. Keeps us on our toes. Quality content assessment The reason for the last update is to assess sites for “quality,” although again it is not easy to determine how the California-based company has set algorithmic codes to assess quality. For example, some sites that publish “How to” articles were hit whereas others were given a boost. Strange. There has to be some other explanation, but Google are refusing to explain. Given they are responsible for ensuring published content meets quality criteria this is also strange and uncompromising behaviour from a corporation that should know better about the need for clear communication. Google content guidelines Google has made it implicitly clear about the sort of content website owners should be publishing. The company has also made it clear that webmasters should be looking to provide a good user experience to end-users. If you haven’t already we suggest you read the webmaster guidelines and make yourself familiar with what Google, and search engines in general, demand from publishers. There is little digital marketing companies can do to...

The Hummingbird Approach To Keyword Strategy

Hummingbird was supposed to improve search results. But is it fair to say, the short and curlies of it is, this bird ain’t doing nothing. But is it Google’s algorithm that does not work, or is it because the content curators have not worked out a keyword strategy Hummingbird responds to? To be fair it could be a bit of both, but for the time being we have to assume the Big G has got its algorithm spot on and poor search results are the fault of publishers. So what are we doing wrong? What is the Hummingbird algorithm? Hummingbird can read semantic text. According to ‘search control’ the algorithm is capable of understanding the general context of content. This “understanding” is akin to speaking with natives in a foreign language you are just learning. You pick out some words, but only get a feel for what the conversation is about, but don’t know what anybody is really saying. The reason you understand the context of the conversation is because you recognise the meaning of some words, keywords. And search engines will always rely on keywords in order to index a page and match it against the end-users search terms. Before Hummingbird, Google was restricted to the use of single keywords. But single keywords only provide a generic overview of a topic. So marketers had to choose several keywords to optimise pages to match search terms. As a result, content became congested with keywords and it was not unusual to find content reading awkwardly. Google then told marketers to focus on writing for people and three years later, hey...

The Importance of Meta Descriptions and How to Craft Them

Google says meta descriptions do not have an impact on page rankings in search engines. However, well-crafted tags increase click-through rate (CTR) which does have an impact on search results. Because user activity appears to now be factored into algorithm ranking verticals, meta descriptions have more importance than the commanders at search control will have you believe. It is therefore important to include meta descriptions on every page, including blog posts, to give end-users a significant insight of what they can expect if they click through to view your content. So how do you write killer meta descriptions that increase your CTR? Use ad copy The meta description is essentially an advert signposting what your page is about. Regardless of whether this is a product page, your meta tags need to interest searchers enough to click-through. Keywords are vitally important of course. Without keywords, search engines will not index your content correctly whereby they will not show up in results. But beyond search engine crawlers you also have to appeal to readers. You only have room to input 160 characters which only amounts to a sentence or two, in which case you need to be able to describe the content on your in a concise way whilst being persuasive. Your meta tag needs to trigger a response so should be structured in accordance with the page content, either by including a call to action, describing benefits, evoke curiosity, entice clicks with special offers or some other emotional appeal. To get inspiration for your M-tags, review wording from paid ads and click bait headlines, not word for word exactly, but...

Why You Need To Remove Low Quality Links Pointing To Your Site

Links pointing to your website from sources with low quality trust and authority scores have a negative effect on your page rank. The cause may be due to your SEO agency using black hat tactics to accrue inbound links or the links could be spam. However, that does not mean to say that all inbound links pull your website down. Relatively new websites that are still building up trust and authority scores with search engines could have genuinely linked to your site. If this is case, you may want to consider keeping the link as it will positively boost your website once the host builds up healthy metrics. Before you decide whether to stick or twist, assess the quality of the content. If you feel the host is publishing good content which is relevant to your industry, it is better to retain the link. It is only links from low quality sites that are producing poor content and spamming third parties that you need to lose. Disinfection and disavow When Google identify links pointing to your website that look “unnatural” they will notify you through Google Webmaster Tools. If the link is from an unknown source and is low quality remove it. However, if the link is a potentially strong link, you can use Google’s disavow tool which ignores the link and allows your website to function as usual. But because the search engine removes you from rankings until you clean up bad links, it is best practice to periodically clean the backend of your website. Clean-ups can be time consuming to perform manually, but with a Link Disinfection...

What Google Wants, Google Gets: A Focus On SEO Strategy

There is no doubt Google is the boss of search. And it can be a right little #@5]?~#. What Google wants, Google gets. The tussle for the top 20 SEO ranks suffers from malpractice, and to make online businesses operate on a “level playing field,” search engines have to play tough. And they are. Any attempt to manipulate search results is quickly stampeded by Google algorithms. And rightly so, because the digital landscape is becoming something it was never designed to be. The search for information has become polluted with low quality, regurgitated content – the exact opposite of what Google is striving to achieve. They keep drumming into marketers that rank rewards are on offer if they produce in-depth content that offers value to end-users. Online marketers that do not meet search engine standards subsequently slip down the rankings. If they step out of line, they are hammered down. Creating a good user-experience Search engines are all for creating a great user-experience. It makes perfect sense. The internet plays a major role in our lives. We use search engines to find whatever information we need. Or at least we are supposed to! The low quality content being created by marketers is winning the battle. But now Google are turning to users, and engagement will become the golden key to ranking higher. And that means creating a good user-experience by creating targeted content. In February, Google teamed up with Twitter so that tweets appear in search results. Other social media sites have resisted, but it is clear to see which way search is going to go. And that means...

Are You Making These Local SEO Marketing Mistakes?

Understanding how local SEO works is crucial for small businesses that rely on local customers. Not only do you need to know the best practices, but also avoid making mistakes. Missing keywords Online businesses typically get their contact page right, but forget to include keywords for local search on other pages. The About Us page and the Homepage should be geared towards local search, but so should your product pages. However, when doing this, avoid doorway pages as they will be penalised. Low quality content Search engines consider the quality of content is low if there is not a lot of content on a page. They class it as “thin.” Readers on the other hand are more demanding and want content that is informative and offers value. So give them what they need. Page title tags Don’t forget to include local search terms in the metadata of your content pages. Content Management Systems have a dedicated space in which you can enter title tags that crawlers then use to help them identify what the content on any one page is about. Niche directories You would actually be surprised how many referrals still come through online directories such as Yelp.com, so don’t ignore them. They are invaluable for customers ready to find you, and typically the customer is ready to buy. Be socially active Running an online business means you have to be active on social media networks. Simply connecting with users and acquiring a following does not inspire people to buy your products – you have to engage them in your content and get them excited about your products....

5 SEO Tips That Protect Your Long-term PageRank

When you start an SEO campaign, you have to enter into with long-term thinking in mind. In which case, you want to ensure that your page rank is protected in the long-term. It has become custom for some digital marketing agencies to promise quick results in order to make quick coin. However, search engines do not allow this, so firms promising your fast results and getting them are using tactics search engine will penalise. Black-hat tactics, as they are known, manipulate search results and always get found out by search engines, hence the deadly algorithm updates. Rest assured, if you employ an SEO agency that do not play by the rules you will be penalised and may find it hard to recover. Do not publish duplicate content This is a fairly outdated practice now, but newcomers may not be familiar with the rules. When Google launched Panda in 2011 to identify duplicate content, the intention was to identify websites that had simply copy pasted content from another site. This is tantamount to plagiarism. Search engines then expanded on this idea to ban duplicate pages on the same website as this did not provide a good user experience and the information was often incorrect. So if you have multiple products that are similar, you should be publishing unique content for each product. Don’t pay for inbound links Another rocket Google launched was Penguin with the intention of preventing marketers from collecting cheap inbound links from low quality sites. Link building is excellent for SEO and search engines rely on information for ranking purposes. However, because it is too easy for...

How To Write For Search Engines

Yes, yes, we know you should write for people, but in doing so, it appears online businesses have forgotten they still also need to write for search engines. Optimisation is not dead yet. At least, that’s the impression I am getting from current search results. They are getting worse, not better. And don’t even get me started on the amount of superficial nonsense I have to scan before finding something interesting to sink my teeth into! Despite Google claiming the Hummingbird algorithm can understand the context of a search term, the results do not correspond with the theory. At best Hummingbird is guessing what the searcher wants to know. And that is because content curators are no longer writing for search engines. And if they are, they are still writing the way they used to for the old algorithms. For sure, you still have to use your most important keywords, but in some cases, keywords can be generic. Hummingbird wants us to be specific, which requires adopting long tail keywords, synonyms, related and associated keywords and theming content. Who are you writing for? This is the paradox; you are essentially writing for your audience because they want to read content that is fluent, cohesive and makes sense. However, if you do not write for search engines your content will not reach your audience through search channels. Writing for people is easy. You just need to make it engaging and interesting. Keywords should come naturally, but the keywords are the subject you are writing about, and the terms the reader typed into the search engine. The number of visitors you...

How To Craft Blog Articles With Link Value

Google is all about links. They want to identify the best quality sites and judge the response towards content to grade whether it offers value or not. At the moment their best tool to measure these verticals are by using links. The link metrics used by search engines look for two things; incoming links and outgoing links. You have the most control over outbound links and should be including them in your content. By doing so you will improve citation and trust flow. Outbound links are the links you embed in your own content and post to your blog. The content you are linking to must be relevant to the theme you are posting or relevant to the citation of the point you are making. The idea is to provide your visitors with further reading material they can use to gain more information, compare opinions or verify what you are saying is true. Therefore only link to sites that you trust publish good content. It is worth pointing out, that just because a website you like now may not have a high trust or authority score. The site may be fairly new for example and is still establishing itself as trustworthy in the eyes of search engine crawlers. That does not mean you should not link to it however, providing you are confident the quality of the content they are publishing offers value to readers. Inbound links The best way to increase your SEO ranking is by receiving links from other people’s content, known as inbound links. This means you have to produce quality content that other writers that...

Has Google Pigeon Made A Mess of Your Local SEO?

Just as you get into an SEO groove, Google updates its algorithms and makes a mess of all your hard graft. Pigeon could not have been more aptly named! A couple of years ago, Google pushed us to update exact locations and stick a virtual pin in their map. Then they wanted us to verify the address. They want us to take photos for street views and optimise pages with city names. After doing all this we were in a fixed mindset and because optimising for local search produced pretty quick results, it is easy to adopt the “if it isn’t broken, don’t fix it,” attitude. But Google broke it and now you have to fix it, or refix it, as the case may be. Target neighbourhoods rather than cities Pigeon diced the city map into neighbourhoods, which makes a lot of sense for large cities. You have to wonder why the search engine giant didn’t think of that in the first place. But you have to think big, before you think small. Since Google reduced the search radius, businesses have shifted neighbourhoods, in the digital sense of course. If your business is receiving less local attraction, check you are marketing in the right geographical boundary. To do this, target your street and neighbourhood for local search rather than just your city. Is your place of business in a specific area of the city such as the “museum district” or “downtown.” Be more creative with your keywords. Choose directories carefully Many Moons ago it was the case where you could throw yourself into an online directory and were automatically...

Hit By Google’s Mobile Revolution? How To Recover

In April, Google launched the so-called “mobilegeddon” which targeted websites that do not provide a good user-experience on mobile handsets. Webmasters without responsive web designs lost search engine rankings and will subsequently suffer in loss of traffic and conversions. The purpose of the algorithm update was to dump websites that are not mobile-ready down the search engine rankings. Google is all about creating user-experience and websites that do not fit mobile screens do not fit the search giant’s concept of good UE. If you are one of the unfortunates that got Google-slapped, here’s what you can do to recover. Upwardly mobile According to We Are Social 72% of the world’s population are using mobile phones and tablets to access the internet. Mobile shopping is the fastest growing industry ever. It therefore makes complete sense for any online retailer to support a mobile-ready website. The first thing you need is a responsive web design. This enables your website to be viewed on any screen, from a standard 4-inch mobile phone screen to an 80-inch Smart TV wide view. The way content appears on different sized screens will obviously differ. This means you have to be more creative with the type of content you display. How will ads fit into your overall web design? The solution is shape-shifting screens that filter content in and out so that smaller screens are not filled with content that makes it difficult to browse and large screens are void of content. The payment process should also be straight-forward on mobiles and 3rd party advertising should be used sparingly or not at all. When deciding on...

What Content Will Google NOT Rank?

When you do a web search for content marketing, you will find reams of advice telling you what content ranks well. But what about content that search engines will not rank? Search engines demand “quality” content that is fresh and offers value to readers. We know this, but there are some exceptions. Google class unacceptable content as “thin” or duplicate. Duplicate content is easy to define – copying content from another site and pasting into your own. The Panda algorithm put an end to cheating. And Google is looking for ways to prevent marketers from publishing content they also consider low-quality. What is thin content? The expression, “thin content” is an industry term to describe pages that have low-quality content that do not offer value to readers. A good example is affiliate content that has been pulled from another site and posted in your own blog. Although this keeps your posts ticking over, Google does not consider it as unique content. It is not classified as duplicate content because the originator is acknowledged, but this method of developing content for your blog does nothing for your PageRank. A similar method people are using is scraping content from a multitude of third party sites and publishing them all on one page. From a reader’s perspective, this does add value because it gives them access to information from one source. Google on the other hand does not see it that way and claim it does not add unique value. It’s harsh, but you have to take Googles point. Why should content writers gain any credit from collecting other people’s work? Google...

How To Build Links Without Risking Google Penalties

Building trusted links is a major benefit for your SEO campaign. However, with so many bad industry practices, link building has become the target of search engine penalties. The key to successful link building campaigns is attracting natural links as opposed to unnatural links. If you try to manipulate search results, expect a Google penalty. Search engines only count backlinks that appear to be genuine – what they call earned media. If the owner of a website is recommending you to their readers, search engines give you more kudos. But historically, it was all too easy for marketers to get unnatural links, so Google waded in with Penguin and dished out penalties for black hat marketers. Trust and authority Google looks for websites that have good trust and authority scores based on the amount of visitors a website gets and how trusted it is by users. They have several metrics to determine this. Google will credit back links from a website with high trust and authority scores more than they will websites with low trust and authority scores. However, you link building campaign should have a well-balanced spread, but keeping low authority sites to a minimum. Spam links are ranked down, and it is worth your while to check you inbound link data and remove any low quality links as they are more detrimental to your page rank than they are good for them. By keeping a check on the type of links your website is receiving, you will gradually improve your domain authority and trust scores which ultimately lead to higher rankings. You can start to build trust...

Link Building Advice – From Search Engines

Link building has become something of an SEO minefield of late. Search engines are penalising webmasters that are found to be manipulating search results in an effort to obtain a higher page rank. As a result, many website owners have been deterred from practicing link building altogether – which is a detriment to your page rank as link building is honoured very highly by search engines – hence the hard line to ensure link building practices are fairly executed. So what advice do search engines give about link building? Yahoo and Bing Bing and Yahoo are more relaxed with their link building guidelines than Google. Bing in particular encourage link builders to “simply ask websites for them.” However, that does not mean you can manipulate search results by paying for them. Asking for links seems reasonable if the decision is left to the owner of third party websites. Yahoo also suggest corresponding with related sites and providers of relevant content. The owners of said sites have the option to refuse if they do not think your content is good enough to link to or is not relevant to their readers. With regards requesting link from third party sites, Google is less specific. Their guidelines state, creating links that are not editorially placed is a violation of the guidelines. There is a case to argue that giving editors the right to choose whether they would like to link to your article or not, is “editorially placed.” After all, the editor knowingly puts the link in. As long as the link is not purchased, requesting links cannot be considered “unnatural” and...
Get A Free Quote

Get a free quote for digital marketing services.

Enter your details before and one of our team will come back to you to discuss, without obligation:

Your Name (required)

Your Email (required)

Your Telephone number

Company Name (required)

Company Website

Project Description

Project Budget

×