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Online Marketing Services

Technical SEO

Technical SEO

One of our specialist areas is technical SEO. We utilise a range of tools to get right under the hood of the sites of small, medium and enterprise level websites.

Search engine optimisation

Search Engine Optimisation

Our great passion is search engine optimisation, but not at the sacrifice of user experience.  All of our work is carried out for users first but with search engine crawlers experience of paramount importance.

Backlink cleansing and audits

Backlink Cleansing And Audits

The advent of Google’s Penguin algorithmic updates and manual penalties for unnatural link building means having a healthy backlink profile for a website has never been more important.

Local SEO

Local SEO

Essential for businesses with ‘bricks and mortar’ locations and those national brands with many branch sites.  Our local SEO strategies are designed to ensure Google and users are in no doubt that our clients businesses are the local go to organisation in their niche.

Content marketing services

Content Marketing

High quality content built and placed in the right structure within a site using hierarchical principles is one of the most powerful tools a modern SEO practitioner can hold and Move It Marketing work with this practice in mind.

Social Media Marketing

Social Media Marketing

Building relationships through social media is now crucial for any organisation looking to achieve optimal reach and engagement.  Our strategies reflect this.

Testimonials

“Move It Marketing have delivered results on every occasion.  I’m delighted to be able to recommend them as a digital marketing agency.”

Ross Edwards

Managing Director, Travelworld Motorhomes

“Not only runs an incredible strategy but helps me understand the industry and makes it enjoyable”

“Their knowledge of the SEO space is really impressive, understanding how the various changes with Google are likely to
affect the way in which your business needs to work it to produce the best results.”

“Move It have worked hard on our behalf to get under the skin of our business and how we can unlock the potential benefits that Google has to offer – we need to continually review our performance and make changes to suit.  Hopefully they will continue to deliver ideas / plans to keep us ahead of the competition”

I have worked with Move It Marketing for 18 Months, I am very happy with all aspects of the SEO services they provide. I would happily recommend them Matthew Kersh

Managing Director, The Bead Shop

“Move It Marketing helped us remove the google penalty that we had for 18 months (2 other agencies couldnt do that),
always working and giving advice to help us improve traffic, a very good company”

“Move It Marketing have been a fantastic agency to work with on an ongoing basis. They have provided us with a service
that feels personal, strategic and at all times based on the latest developments in SEO. They are an asset that we will
continue to work with and envisage a long & fruitful relationship in the future.”

“Move It Marketing are highly competent and clever SEO strategists that live and breath the business.  You can receive a truly personal service from one of the best in the industry”

From The Blog

What Can We Expect From The Impending Penguin Algorithm Update?

Google are planning another Penguin update. The good news for webmasters is that this update offers benefits rather than penalties. A Tweet by Google’s trend Analyst, Gary Illyes back in October 2015, suggested the algorithm update would be launched by the end of the year. The company has since postponed the release, keen to ensure that it is ‘just right’ before full release into the wild. A revised date has not been announced yet, but the update, SEOs believe, is expected in the short term. So what can webmasters expect from the next Penguin algorithm update? What is the Penguin algorithm? Penguin is the part of Google’s algorithm that deals with link building profiles. Its purpose is to identify spammy links that attempt to manipulate search engines. In the past, when webmasters were penalised for low quality inbound links, the website would drop in search rankings. Even after removing the links, websites would not recover ranking positions. The new algorithm will continue to look to rectify this. Google realises that webmasters do not always have control over the links directed at their site, or spammy links left in their comments (albeit webmasters should make it a key part of their ongoing maintenance to moderate and remove these). It is therefore unjust that online businesses should be penalised for something that is beyond their control (comments left in blog posts are of course the responsibility of the site owner and their moderation should be part of ongoing housekeeping). As things stood when the last Penguin update rolled, when a website was penalised for low quality links, they were not likely...

Google Core Quality Update in January

It appears Google is continuing to roll-out its “core quality updates.” We noticed some movement in correlation to core keywords and a number of tools were reporting flux following the week ending Sunday 10th January and other SEO’s reported changes as well. The digital marketing industry has been/is expecting a new Penguin update, and some commentators reported the update went live over the weekend, which is understandable given then long awaited and expected Penguin. John Mueller acknowledged the update was NOT Penguin. In which case it must be another phantom quality update the search engine rolls out from time to time – albeit unofficially. The first quality update was launched in May 2015. Google did confirm this after some prodding. Noticeable changes have occurred since, but Google are keeping quiet about it. What is the Google quality update? Given Google does not share exactly how their algorithms work with the SEO community, we can only envisage a scenario based on years of extensive testing, with some SEO’s feeling that the update was around ‘freshness’ and others feeling it was around a ‘brand bidding’ update.   Furthermore, we should expect more phantom quality updates to spill through periodically during the course of the year, but Google’s ultimate goal will never change, even if their algorithms have to in order to improve search engine results. The take-away point here is always, relevant and quality content matters (quality is subjective of course, as too is relevance). Keep articles tightly focused, provide useful and relevant value to your audience and publish a variety of content across multi-channel platforms to increase online...

Predictive Search And RankBrain – Two Major Signals That Will Change The SEO Landscape

When Google announced it has developed an artificial intelligence (AI) system as part of its Hummingbird algorithm, online marketers were put on red alert. Codenamed RankBrain, the latest instalment of Google’s search algorithm and uses machine learning technology to give the capacity to become more intuitive. In short, Google’s search engine will get intuitively smarter the more information it learns. The machine learning algorithm will become a major player in the way searchers interact with web pages. The SEO of the future Traditionally, SEO has focused on keyword targeting and anchor text to flag up web pages. Hummingbird was designed to change all that by recognising the context of search terms and matching them to longtail keywords. Hummingbird didn’t work so well, partly because marketers or searchers did not understand how it worked, and now we find out, probably because Google’s search technology was insufficient. Enter BrainRank, an algorithm that identifies the signals potentially without the need for specific keywords. With AI, search engines could possibly deliver results based on how searchers interact with the results. For example, if a searcher clicks on a url page from the list of results, but returns to the search results relatively quickly, search engines may stop ranking that site in results in relation to the search, deeming the page less relevant to the query. The emphasis for marketers then rests squarely on the need for quality content that has specific focus, aligned with user intent. Predictive search The second major signal is predictive search. It is already happening. If you check how the weather is going to be fairly often, you will...

How Apps Are Replacing Site-Based Rankings In Search Engines?

Technology has a short shelf-life. We know this. But is there a plausible alternative to SEO than site-based rankings? Apparently so! Apps have been rattling around for a few years now, and they are starting to make a noise. With the onset of deep indexing in apps, it could be quite possible that by the end of 2016, search could take on an entirely new concept. It certainly gives online marketers something to think about! App indexing is already showing in search results. And Google enhanced app results with a new function earlier this year which gives apps the same priorities as websites. Providing marketers are following search engine protocols for standard app indexing, apps launched by businesses will appear in search engines just like your website does. What does this mean for marketers? The rise of apps raises the question as to whether online businesses will need a website. It’s a valid question that could conceivably become a reality in the not-too-distant future. But that’s a long way off just yet. Apps work alongside websites, but have the potential to offer businesses improved visibility in search rankings. Apps are less expensive to build than websites and – when built well – offer users better information and interaction. At the moment websites are more versatile and hold more information. Apps though are proving to be more convenient for consumers, especially mobile users. Deep linking in apps enables customers to open specific interfaces of an app they need to use. And apps are specifically designed to perform certain tasks or provide precise information. They typically have less content that confuses...

Why It Is Important To Optimise Your Homepage

The Homepage is typically the most visited page of any website – therefore it needs to make a good first impression. Search engines use a broad framework of search objectives to deliver websites that best fit the end-users description, so the better optimised your site, the more chance you have of being found. But regardless of how visitors arrive at your site, they will take a look at your website to learn more about your business, content, products and offers. And to find out this information, they will navigate to your homepage. Optimising your homepage therefore increases your chances of converting browsers into buyers – without which your website is an expensive commodity. What is search engine optimisation? Search engine optimisation (SEO) basically involves matching the keywords on your website with a users search terms. So take your products and services and think about what words a prospect would type into the search engine to look for a business that can satisfy their needs. The next step is to persuade visitors to your website that you are the company they were searching for. Ask yourself, what does your business offer customers and explain why you are their best option. How do I optimise my homepage? The best way to optimise a homepage is by using strong headlines and strong calls to action. The font size for both should be bigger than the other text so they stand out. You should also use a variety of visual images. These will typically include photo images, videos, diagrams and other animated icons. At the top of the page you need a hero...

How Does Google Rank Website?

The title question is the shadow on the back of every web owners mind. The truth is, nobody knows exactly how search engines factor in metrics, and Google is keeping shtum about their methods of calculating PageRank (or its equivalent since PageRank hasn’t updated for a long time, and is not likely to do so again). However, through a series of tests, research, experience and understanding Google Guidelines, SEO service providers can work out some of the key ingredients web owners need to boost PageRank. Information architecture The information architecture (IA) of your website is the design and layout. If the design looks low-quality, you give the impression your product is low-quality and they will leave. If visitors cannot navigate your site and find the information they need, or the product they want, they will leave and go to your rivals. IA is the starting point of your SEO strategy and has a knock-on effect with… User-experience Search engines are all for user-experience. Google crawlers determine this by collecting data about the number of visitors to your site, how long they stay and how many pages they look at. Once social media networks allow Google access to data as Twitter did earlier this year, we can expect likes, shares and favourites to be included in metrics as well as it is a good indicator that the quality you are producing is of a high standard. Use of keywords Keyword use has been played down somewhat since Google introduced the Hummingbird algorithm. However, it is clear from search results that the algorithms still focus on keyword indexing over longtail search...