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Digital Marketing Services

Technical SEO

Technical SEO

One of our specialist areas is technical SEO. We utilise a range of tools to get right under the hood of the sites of small, medium and enterprise level websites.

Search engine optimisation

Search Engine Optimisation

Our great passion is search engine optimisation, but not at the sacrifice of user experience.  All of our work is carried out for users first but with search engine crawlers experience of paramount importance.

Backlink cleansing and audits

Backlink Cleansing And Audits

The advent of Google’s Penguin algorithmic updates and manual penalties for unnatural link building means having a healthy backlink profile for a website has never been more important.

Local SEO

Local SEO

Essential for businesses with ‘bricks and mortar’ locations and those national brands with many branch sites.  Our local SEO strategies are designed to ensure Google and users are in no doubt that our clients businesses are the local go to organisation in their niche.

Content marketing services

Content Marketing

High quality content built and placed in the right structure within a site using hierarchical principles is one of the most powerful tools a modern SEO practitioner can hold and Move It Marketing work with this practice in mind.

Social Media Marketing

Social Media Marketing

Building relationships through social media is now crucial for any organisation looking to achieve optimal reach and engagement.  Our strategies reflect this.

Digital Marketing Testimonials

“Move It Marketing have delivered results on every occasion.  I’m delighted to be able to recommend them as a digital marketing agency.”

Ross Edwards

Managing Director, Travelworld Motorhomes

“Not only runs an incredible strategy but helps me understand the industry and makes it enjoyable”

“Their knowledge of the SEO space is really impressive, understanding how the various changes with Google are likely to
affect the way in which your business needs to work it to produce the best results.”

“Move It have worked hard on our behalf to get under the skin of our business and how we can unlock the potential benefits that Google has to offer – we need to continually review our performance and make changes to suit.  Hopefully they will continue to deliver ideas / plans to keep us ahead of the competition”

I have worked with Move It Marketing for 18 Months, I am very happy with all aspects of the SEO services they provide. I would happily recommend them Matthew Kersh

Managing Director, The Bead Shop

“Move It Marketing helped us remove the google penalty that we had for 18 months (2 other agencies couldnt do that),
always working and giving advice to help us improve traffic, a very good company”

“Move It Marketing have been a fantastic agency to work with on an ongoing basis. They have provided us with a service
that feels personal, strategic and at all times based on the latest developments in SEO. They are an asset that we will
continue to work with and envisage a long & fruitful relationship in the future.”

“Move It Marketing are highly competent and clever SEO strategists that live and breath the business.  You can receive a truly personal service from one of the best in the industry”

From The Digital Marketing Blog

How Google Latest Updates Affect Online Businesses

In their efforts to improve the digital experience of internet users, Google strives to continuously tweak its guidelines. The purpose is to encourage online businesses to publish quality content. Google released the original “quality raters” document in November 2015, a 160-page dossier presenting guidelines that “reflect what Google think users want.” The quality raters document intends to provide some clarity to help webmasters understand how Google ranks pages. The 2015 version was updated to include searches on mobile devices. The latest updates have a heavy focus on mobile and underscores just how important search engines consider mobile users. Supplementary content Now that internet users are conducting more searches on mobile phones than desktop computers, there is an added emphasis for companies to be mobile friendly. With this in mind, Google completely removed the section on supplementary content that is specifically targeted to content on that page and offers added value to readers looking for information. In Google’s very own words: “Supplementary Content can be a large part of what makes a High quality page very satisfying for its purpose. Features designed to help shoppers find other products they might also like can be as helpful as the MC on the page.” Although the section has been removed from the quality guidelines, it is safe to assume the search engine giant will not dismiss supplementary content altogether. Support content has been removed from mobile screens to compensate for the lack of landscape, but still offers value to desktop users so don’t rush off to remove all your supplementary content. Expertise, authority and trustworthiness It seems Google is struggling to accomplish...

Google Add User Explorer to Google Analytics

If you use Google Analytics – and you should be – you may have noticed a new feature has appeared in the Audience menu: User Explorer. The Big G has announced it is slowly rolling out the new metric, and the companies promotions team has been lauding the feature, describing it as “exciting” “stunning” and “long-awaited”. The search engine giant is clearly very proud of its new addition. And so it should be. The insights User Explorer can offer online businesses are ground breaking. Google’s release notes describe User Explorer reporting as “utilizing existing anonymous Google Analytics data to deliver incremental insights that marketers need to improve and optimise their sites and apps.” In other words, user explorer tells you who you customers are, how they are behaving on your site, which browser they are using and the device they are using. What metric does User Explorer offer? The data provided by User Explorer in Google Analytics gives marketers deeper insight into their customers and how visitors are behaving when they arrive at your site. User Explorer metrics are: Individual Client ID’s collected from browsers and device How often they visit your site The duration they spend on your site for each visit Overall average duration Bounce rate How much they spend Transaction and goal conversion rate For the time being User Explorer is in Beta testing, but is likely to be rolled out worldwide in the coming months, perhaps as early as the summer. The metric could prove to be one of the most important tools for analysing site data. Google Analytics is an essential tool for marketers...

5 Google Analytic Metrics To Look at in 2016

The importance of Google analytics should not be underestimated. The data you can pull from this free tool is SEO gold when it comes to tweaking your digital marketing engine. As search technology becomes more sophisticated, specific data analytics become evidently more useful and/or important. Here are five you should be taking a good look at this year. User behaviour Given search engines are fixated with improving user-experience, logic would suggest how visitors use your site is arguably the most important metric search engines use to assess the merits of your website. One of the key stats is how long readers stay on a page and how many average page views you receive per visit. If visitors are hanging around to absorb page content and exploring other areas of your site, you can be assured your content is engaging and your SERPS will improve. Also check bounce rate. If it is high, look into which pages visitors arrive to your site and which they are leaving from.  That said, don’t assume that a high bounce rate is a bad thing, particularly if your page meets needs (for example, it could be an article which you want visitors to read if you are a publisher, with few other actions required – perhaps consider measuring this in combination with dwell time to see if people are sticking around on those pages or whether they are pogo-sticking straight out of the page again).  A high bounce rate could mean that you have actually met their needs in the first place, so it’s not wise to simply look at one metric in isolation....

Is Google Replacing Organic Results With Paid Ads?

When Google announced they were removing the right menu bar of paid ads, it raised a few eyebrows amongst marketers. The official reason was so the search engine could add an extra paid ad at the top of the screen. Given most clickthroughs come from the first three paid ads above the fold, there is justification for the change. But removing the entire right-side menu means fewer paid ads appear on page one of Google. There is clearly more to this story. Removing the clutter of paid ads from the right-hand side of search results does create a better-user experience. The results page is now much cleaner and less busy to look at – especially on mobile handsets. But by removing the number of Adwords from the first page of Google means there is less primary ad space for businesses paying for a PPC campaign to occupy. Could reduced visibility have a negative impact on PPC campaigns or Google’s ad revenue? It is unlikely the search engine giant is likely to allow either of those scenarios to happen. That can only mean the Big G has a contingency plan. How will Paid Ads impact searches? Research shows that the top three paid ads above the fold receive the most clicks – 41.4%. Google has now added a fourth paid ad box to fill this space which typically takes all the space above the fold. It will be interesting to see how results pan out in the coming months, but there is a real threat that pushing organic results down the page will result in less traffic for websites that...

How To Approach Influencers and Earn Backlinks

Before we explain how to earn backlinks from influencers, we must stress that this SEO tactic will only work if you are publishing high-quality content people are engaging with. If not, make that your priority. Influencers are like gold dust to an online business. Once you get an influential web celebrity or industry authority in your corner you can expect to increase your online profile, increase traffic and acquire new customers. The first task is to identify influencers in your industry. This is important. There is no point making friends with people just because they have a large following. There has to be relevancy otherwise you will not connect with the right audience. The best way to find influencers is through search engines and on social media. Get to know them and understand how they think before you approach. Follow their social feeds and read their blogs. It is important to understand what type of character the influencer is, what they most love to talk about, what sense of humour they have. This type of character profiling will pay dividends later on when you come to building a rapport. Take an active interest Now you have learned a little about the influencers you would like to target, you can confidently make comments on their blog posts and social media feeds. Like their posts, share their content. Never approach influencers outright asking for help. You have to take a genuine interest in their work.  It’s even better, of course, if you do have a genuine interest in their work.  They will gradually notice you and may even respond – even...

Focus On Content, But Don’t Lose Sight Of Technical SEO

There is a focus on content in the digital marketing sphere. And not without good reason. Content attracts readers, drives traffic, raises your online profile and improves search engine rankings. But there is little point in creating quality content if the technical elements of your website are not in place to host it. Technical SEO is the foundation from which you build a successful online business. Digital marketing is a complex web of interconnected strategies. Furthermore, the components have a knock-on affect which either supports or hinders the entire campaign. Such is the case with technical SEO. The fundamental workings of a digital business are in the background of your website, and if they are not functioning correctly, your entire online marketing efforts collapse in on itself. The importance of technical structure The technical structure of your website impacts on usability, crawlability and performance. If any of these three components is flawed, it does not matter how much content you produce, you will not improve your visibility in search rankings. Usability User-experience (UX) is vitally important to retaining visitors and increasing conversions. If customers cannot easily navigate your website and find the information and products they are looking for they will leave and check out the competition instead. The information architecture is one of the first components of a website to address. You need to define a clear purchasing path and make it easy for customers to get from where they are to where they want to be in the least amount of clicks. Crawlability The technical structure of your online store or website has to be accessible and...
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