Digital Marketing Services

We tailor your digital marketing campaigns to meet optimal needs based around your target audience and product / service offering.  Whilst our primary focus is in organic search (seo services (search engine optimisation)), we are able to enhance this with paid search (PPC), and paid and organic social media.

Are you getting found in the all the right places to connect with your customers and build your brand? If not, we can help

Technical SEO

Technical SEO

One of our specialist areas is technical SEO. We utilise a range of tools to get right under the hood of the sites of small, medium and enterprise level websites.
Search engine optimisation

Search Engine Optimisation

Our great passion is search engine optimisation, but not at the sacrifice of user experience.  All of our work is carried out for users first but with search engine crawlers experience of paramount importance.
Backlink cleansing and audits

Backlink Cleansing And Audits

The advent of Google’s Penguin algorithmic updates and manual penalties for unnatural link building means having a healthy backlink profile for a website has never been more important.
Local SEO

Local SEO

Essential for businesses with ‘bricks and mortar’ locations and those national brands with many branch sites.  Our local SEO strategies are designed to ensure Google and users are in no doubt that our clients businesses are the local go to organisation in their niche.
Content marketing services

Content Marketing

High quality content built and placed in the right structure within a site using hierarchical principles is one of the most powerful tools a modern SEO practitioner can hold and Move It Marketing work with this practice in mind.
Social Media Marketing

Social Media Marketing

Building relationships through social media is now crucial for any organisation looking to achieve optimal reach and engagement.  Our strategies reflect this.

Digital Marketing Testimonials

“Move It Marketing have delivered results on every occasion.  I’m delighted to be able to recommend them as a digital marketing agency.” Ross Edwards

Managing Director, Travelworld Motorhomes

“Not only runs an incredible strategy but helps me understand the industry and makes it enjoyable”

I have worked with Move It Marketing for 18 Months, I am very happy with all aspects of the SEO services they provide. I would happily recommend them Matthew Kersh

Managing Director, The Bead Shop

“Move It Marketing helped us remove the google penalty that we had for 18 months (2 other agencies couldnt do that), always working and giving advice to help us improve traffic, a very good company”

From The Digital Marketing Blog

What Are hreflang Tags And Does Your Business Need Them For SEO?

Online marketing enables businesses to open their virtual shop doors to the world. Our advice to business owners that can feasibly attract international clientele is: don’t forget to include hreflang tags. If you need to brush up on why hreflang tags are important, you can do that right here, right now. The hreflang tag has a direct correlation to websites that publish content in various different languages. It is also used as a ranking metric when faced with multiple URLs which are the same content by search engines which we will come on to later. First we’re going to tackle why you need hreflang tags. Why are hreflang tags required? hreflang tags are the solution to potential technical SEO problems for online businesses that publish content in different languages. The first problem the tag solves is ranking pages in relevant search engines. For example, let’s say you publish two similar pieces of content on your website, one in English and the other in Spanish. If the search query of an end-user in Spain matches your content, the webpage that contains the Spanish version will show up in their search results rather than the English version. But only if you use hreflang tags to inform search engines there is a duplicate page in another language. It should be noted as this point that the hreflang tag only flags up languages, not countries. Therefore, a hreflang tag on a page containing Spanish content will show up in search engines on all Spanish speaking countries. How does hrelang benefit SEO? The hreflang tag benefits SEO in two ways: the first one demonstrated above...

What Ranking Factors Should You Concentrate On?

Earlier this year, Google revealed its three most important ranking factors are content, links and RankBrain. We have a few more to add to these, and don’t think the need for publishing quality content needs further explanation. And if you do publish shareable content you may naturally receive inbound links (but you’ll likely need to promote this via social media and outreach in order for people to find it if you don’t already have an engaged audience). But there are also other important metrics you should watch closely to improve your SEO and ultimately your visibility in search engine rankings.  In fact, there are supposedly over 200 ranking factors that Google takes into consideration when it comes to ordering pages in search.  By the way, PageRank is only one of them, so don’t be fooled that it is the be-all and end-all. Information architecture The information architecture (IA) of a website is how your navigational pathways are organised and how content flows within that structure. The purpose of planning IA is to make your website as easy to use as possible. When visitors to a website cannot find what they are looking for quickly, they get frustrating and will leave. One of the greatest causes in lost traffic is because brands are not providing customers with a good user-experience. Information architecture is not only used by humans either. Google’s mission is to organize the world’s information and make it universally accessible and useful. By using a strong, organised website structure with clear ways to find pages in categories and subcategories or by site section themes, you send a clear signal...

Is Your Bounce Rate Restricting Conversions?

If you are not generating leads, attracting search traffic and scoring the conversions you had hoped from your online business, a good place to start your investigation to resolve this is in your google analytics ‘bounce rates’.  This Google Analytics metric is a good indication that visitors to your website are not hanging around.  Whilst some argue that this may be because your visitors found exactly what they were looking for so only needed a single page view, in the majority of cases it’s usually a sign that visitors are not satisfied with what they found when they arrived from the referring search engine. Some SEOs believe that search engines use bounce rate as a metric to determine how relevant your site is against a search query and to assess the usability of your website. If visitors are leaving within the first few seconds of landing, some believe that search engines know you are not providing quality content.  The return to search engine results from a site and then visiting another website for the same query is often referred to as ‘pogo-sticking’ in SEO circles.  It is important to note that Google have always denied that they use bounce rate or click through rates in any way when ranking websites. In any case, if, when analysing your bounce rate combined with other metrics such as dwell time in Google Analytics, combined with a low conversion it is likely that having a high bounce rate is not doing you any favours. So how can you improve bounce rate, encourage visitors to explore your website and guide them along the purchasing...
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